The Expectation of Purchasing Refined Tastes


“One of the worst things a person can be,” purveyors of social commentary say in various ways, “is a consumer, and I say that word in the most condescending manner possible.”

Such statements often receive wild applause and raucous laughter from esoteric, refined consumers in the audience. An overwhelming majority probably consider such statements brave and bold, but they don’t consider the idea that the condemnation is directed at them too. No one, in such an audience, would stand up and say, “Hey, I’m a consumer. How dare you crack on my people?” These people probably picture that consumer they know, that ooky sap who actually purchases consumable products. They know that they purchase products too, but they’re not consumers in the sense that they appreciate capitalism. They define themselves against a mark of exaggerated contrast, and they’re often not objective enough to understand that the authors of such quotes intend to include everyone but the author.

“What is the difference between consumers who deign to purchase consumable products sold at McDonald’s and those sold at the local mom-and-pop shop?” I would love to ask such authors. The answer, of course, would be that one while one may be a consumer, the other is a consumer, and we are to pronounce the latter in the most condescending manner possible. This distinction became clear to me when I informed some friends of mine that blind taste tests showed that McDonald’s coffee tested as high as the coffee found in some of the small mom and pop coffee shops the more erudite visit.

“Pshaw!” they said without using that aristocratic word. They opted for more refined and somewhat polite (see condescending) words, but the message of their response was that they are more cultured than those involved in blind taste tests, and more posh and eclectic. They eat sushi and Thai, and they broaden their minds by listening to exotic podcasts and watching obscure documentaries.

I confessed to them that I probably couldn’t taste the difference between the beans, and most of the products I consume would be more at home on a 1950s table, before the research on food taught us what we now know. I confessed that I enjoy some broadcast television and I enjoy reading mainstream books sometimes. I may as well have admitted to being a Neanderthal.

These people are coffee aficionados. They enjoy an exotic bean exclusive to urban coffee shops that I’ve never attended. Their homes come equipped with exotic coffee makers that require minimal mixing times, gentle air pressure pushes, and low brewing times for professional cuppers and true coffee connoisseurs. I am not welcome in their world.

Their world involves community venues (see coffee shops in the Neanderthal’s lexicon) with artistic geniuses throwing brilliant ideas at one another under exotic Matisse paintings, all while learning to love various styles of coffee beans that are beyond me. Some of the community venue customers have goatees, and others have cornrows and dreadlocks, but they are all very Euro. They also feel a little sorry for bourgeoisie like me, who know little beyond the pleasures of a mundane McDonald’s cuppajo. “Pshaw,” they say, but they would never actually say pshaw, as I mentioned, for elitists say, “Pshaw,” and they abhor elitists.

They feel at ease when bracketed, alongside fine wine drinkers. They eat Foie Gras, black pudding, and organic foods. The posh, eclectic types don’t eat caviar anymore, beluga or otherwise. “Caviar is a product consumed by consumers with wealth,” they say in the most condescending manner possible. Their condescending caricature of consumers with wealth mirror those found in episodes of Scooby Doo, Captain Planet, and Gilligan’s Island. Caviar doesn’t provide prestige in community venues. Foie Gras is the new caviar.

“But Globe and Mail listed blind taste tests conducted by various institutions, including Consumer Reports and other online Canadian websites, and they found that the coffee offered at McDonald’s and Dunkin’ Donuts tested better than the products sold at Starbucks or Tim Horton’s,” I told my friends.

This didn’t shock them, as they heard tell of similar blind tests done with similar products, but that never led them to question their beliefs. They were confident that their tastes were more refined than Americans’ taste. (A phrase to read in the most condescending manner possible).

They answered my follow-up clarification with, “Oh, no!” and a titter almost leaked out in reaction to my lack of knowledge. That condescending titter may have made it out of the less refined. It was obvious to all of us that I knew nothing of coffee, and they appeared to be a little embarrassed on my behalf, for being so clueless to attempt to step foot onto their home turf.

“We don’t like Starbucks,” they said, “And we’ve never heard of Tim Horton’s.” 

They missed the general point I was trying to make, but it wouldn’t have mattered if the magazines performed specific blind taste tests on their specific brand of coffee. They would continue to consider themselves exceptions to the rule. They are posh and eclectic. I couldn’t know to whom I was talking when I was talking to them. No one could.

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In his book, You are Not so Smart, author David McRaney cites such blind tests with professional wine sippers. “The tests incorporated cheap wines as well as expensive, exotic wine to see if the connoisseurs could tell the difference. The results were quite shocking. Not only did they exhibit an inability to discern between the chintzy and the pricey, but the brain scans of the professionals also revealed that they were not lying when they stated their preferences. Their brains actually altered with excitement when they drank the more expensive wine. One particular test asked controllers to place the same wine in two different bottles. They informed the professional sippers that the wine in Bottle A was expensive and exotic, while Bottle B contained a bargain brand. The subjects’ brain scans lit up in response to the contents detailed in Bottle A, allowing the conclusion that the professional sippers grew more excited by the expectation of sipping something more expensive.”[1]

Elevated expectations are not limited to Pepsi drinkers, domestic beer drinkers, or those consumable products developed by corporations that spend billions on marketing to achieve brand name recognition. Some just prefer imported beer, expensive wine, and Colombian coffee. These allegedly high-end products define them in a manner they find pleasing, but we’re all products of marketing, packaging, and environment. Expectation might also lead us to believe a product we believe in.

“Have you tried the latest lager from Djibouti?” Gucci asks Dior. “You simply must! It exhibits an exceptional respect for the ancient art of brewing. It is a highly fermented lager with a light malt, corn, water, hops and a yeast that gives it a bright, golden hue with dazzling reflections.” When Gucci concludes his exotic narrative, Dior must have it. Is Dior so excited to try it because Gucci’s narrative elevated his expectation? Maybe, but he also wants the aura and the identity inherent to drinkers of lager from an exotic sounding place like Djibouti. He wants that prestige, coated on his epidermis for the attendees of the next party he attends to see. The fact that those who have even heard of Djibouti could not spot it on a map makes its lager even more alluring. Even if Dior doesn’t know anything about Djibouti, what’s a little pregnant pause between friends?

These types wouldn’t be caught dead sipping a McCafé drink, as those consumers who prefer a community venue that offers exotic coffee beans with exotic flavors for the exotic mind would define drinking that as consumerism in the most condescending manner possible. If they entered a community venue that offered an exotic coffee bean, and they saw paintings of cartoon clowns on the walls, my friends would consider the bean inferior. If, on the other hand, that same venue had Matisse paintings on display and all the consumers donned goatees and dreadlocks, I’m quite sure they would be sipping on that same bean with a satisfied smile.

The advertisements for such products might not show sports heroes clinking glasses or horses kicking field goals, but that’s not who they want to be anyway. As they pass by their local McDonald’s, en route to the community coffeehouse that offers an environment more suited to someone with esoteric and refined taste, they scoff at American consumers who are susceptible to such blatant marketing. They do this without recognizing that the stratified American marketplace appeals to consumers and consumers.

If an individual attempts to open a McDonald’s franchise, the franchise adviser will inform them that all McDonald’s franchises must be X number of miles from the next nearest McDonald’s location. They base this notion on the fact that the marketplace cannot sustain two such facilities too close together. Those in charge of mapping out franchise locations would inform a potential franchisee that the optimal location would consist of no fast food restaurants within X miles of the franchisee’s desired location, but with the ubiquitous nature of fast food restaurants they concede that is becoming a logistic impossibility. If that franchisee wants to open a McDonald’s right next to a community venue, however, the franchise locator will inform them that this is much more feasible, as they appeal to such different demographics. The point is that those who believe they are not susceptible to the crass marketing schemes employed by the famous Golden Arches franchise may be right, but those marketing schemes are too immediate for Foie Gras eaters. They prefer a more subtle marketing scheme that appeals to quieter sensibilities, an environment tailored to their personality, and a presentation that speaks volumes with no slogans. They are different from consumers, but they are really just another link in the chain of this huge, monolithic beast we all call capitalism.

There may be a difference between the taste of the exotic Kopi Luwak bean and the beans used in McDonald’s coffee, but most don’t know the difference, at least not to the degree that they can tell in a blind taste test. That may be an exaggeration of the extreme. Perhaps the Kopi Luwak coffee berry that passes through the digestive system of the Peruvian Civet Palm Cat, and is then picked out of that cat’s dung, is so refined that there is a discernible difference between that and McDonald’s coffee. On a more linear scale (say Starbucks) McDonald’s coffee proves comparable in blind taste tests, if not superior.

Even if I presented this information in conjunction with the tests that suggest McDonald’s provides a superior cup of coffee, I’m sure these friends would pshaw me. Whether or not they’ve ever tried a selection on the McCafé menu, they would know it to be an inferior product. Their pshaw would contain elements of the messenger within a message, for they would assume that it was Americans who were involved in those blind taste tests, and those Americans were likely truck drivers and church goers from Iowa or Nebraska. They would know that everyone they know knows better. They know I know little about coffee, and they know I have no idea to whom I’m talking when I’m talking to them.

I prefer to think I’m not one of these people. I prefer to think I’ve made conscientious choices that have made me a Bud man and a Pepsi drinker, based on the flavor of those drinks. I understand that the feds prohibited Budweiser and all alcohol producers from visually representing humans consuming alcohol in their TV commercials. In reaction to this prohibition, marketers of such products began selling a lifestyle to those who might consume their products. We all watched those commercials, and we even enjoyed a few of them. Some of us might have unconsciously selected our brand based on the lifestyle those commercials projected, but did we enjoy the products more because we enjoyed the affiliation? My friends would pshaw at such reflection, for they know who they are. They know they’ve made conscientious choices in the products they’ve decided to consume, but the fundamental question remains: Are we buying products based on flavor, discerning tastes based on trial and error, or a level of refinement we gather with experience and age. Or, are we all susceptible to the purported lifestyle the marketing arms sell to consumers and consumersWhen we begin to purchase a product to a point that we establish some level of brand loyalty, are we making the statement that we are informed consumers who choose one product over another based on our refined individual tastes, or are we attempting to purchase a lifestyle that some part of us knows we’ll never achieve, until we purchase it so often that we do?

[1] McRaney, David. November, 2011. You Are Not So Smart. New York, New York. Penguin Group (USA) Inc.

Every Girl’s Crazy About a Faint Whiff of Urine


How much time, money, and effort do we spend to be attractive? How many deodorants, scented shampoos, perfumes, colognes, and body washes do we purchase to mask the natural scent of our bodies, so someone, somewhere might find our scent pleasant? How many hours do we spend spraying, brushing, scrubbing, applying, lathering, and repeating if necessary? Recent surveys report that scent factors very low on our list of priorities when seeking a mate. Why, then, do we spend so much money and effort to present the illusion that we don’t have an unappealing odor?

What drives attraction, if not scent? Societal conditioning leads us to believe it’s more about muscles, glands, and bulges in the front and back, but do these visual cues override our sense of smell? Does a person with a sculpted, angular face, great hair, perfect teeth, and a strong chin have an advantage in the world of attraction, regardless of their scent? Pablo Picasso believed they do. He believed the basis of human attraction involves visual cues in the symmetry and angles of the face and the human form. Blunter groups argue that it’s all about being sexy. “Sex sells,” they chant, “so, show your angles, reveal that symmetry, and display those organs and glands in a tasteful or tasty manner. Wear tighter clothing, reveal more cleavage, and accentuate that walk in a manner that will have them flipping and flopping to your pelvic floor.”

In her Serendip Studio piece, Meghan McCabe wrote that attraction is not as complex as Picasso theorizes, nor is it as simple as the blunter groups’ chants. She says sexual attraction centers on “airborne chemicals called pheromones,” and she adds that these “airborne and odorless molecules emitted by an individual can cause changes in the physiology and/or behavior of another individual.” We sense these pheromones in our vomeronasal organ (VNO), which is part of the olfactory system and located inside the mouth and nose. She believes pheromones are “chemically detected, or communicated, from one human to another by an unidentified part of the olfactory system.” Those of us who cake our necks with perfumes and cologne, in other words, are just wasting a whole lot of money on chemical scents, because most research on human pheromones concludes that the primary attracting scent is odor-producing organ is the skin, courtesy of the apocrine sebaceous glands.

The skin produces more attraction agents than the entire line of the products in the personal grooming section of your local drugstore. This notion is impossible to sell, however, so we don’t buy it. We don’t buy the idea that the subtle smell of underarm odor could be a valuable tool in attracting a mate. We don’t care for the smell of underarm odor, and we don’t think anyone else does either. On the surface, the whole idea may seem humorous or even ludicrous, yet even those laughing must admit that our understanding of why we do what we do, even on the surface, is subject to further review. When we submit the word subconscious into our argument, most people stop laughing. That word is loaded with a stable of ideas most of know little about, and we’ve been on the wrong end of that argument so many times that we now concede to the idea that we don’t know why we do many of the things we do.

Even those who are open to the idea of body odor as some kind of subconscious agent of attraction would be far too insecure to walk out of the house with even a hint of organic odor on them. Most would feel insecure carrying even a subtle smell, to the point of being afraid to talk to a prospective mate. Therefore, we wash and scrub those odors away when we fear that masking our scent with a topical deodorant might not be enough.

Jousting is commonly understood as a martial game of the Middle Ages. Jousting was a popular form of entertainment that involved two armored knights attempting to unseat one another from their horses. The goal was to replicate the clashes that occurred during heavy cavalry. The spoils of victory, which many of us have witnessed at Renaissance fair reenactments or in the movies included a damsel’s handkerchief, and the victorious knight huffing on that handkerchief with celebratory joy. Most believe the greater importance of such a scene is symbolic. We believe it is a visual depiction of the sweet smell of success, on par with drinking wine from a gullet or showering a locker room in champagne. The portrayals of this moment in modern cinema may illustrate it as a damsel giving her hand to the victor, but in historical actuality, the damsel would have carried that small swatch of fabric in her armpit for the entirety of the jousting match. According to an article posted by Helen Gabriel, after the handkerchief spent a sufficient amount of time in the damsel’s underarm area, it was coated with her smegma, and the jouster’s reward for victory was greater knowledge of the damsel’s true essence when he huffed it.(2)

Having said all that, people needn’t look to the animal kingdom or its artificial equivalents developed in research labs to find an attractant. We might be able to unlock the greatest attractant ever known by bathing less often. It may seem contradictory, but the modern ritual of daily bathing deprives us of the very human scents that are, in many ways, attractants. That said, if you do not bathe very often, your visual cues would suffer. Some might consider this a juggling act fraught with peril, but if we manage our bathing rituals in such a manner that our visual cues still score high in the world of attraction, we might be able to maximize our smegma production. Doing so, according to the research scientists quoted here, could land us atop the dating world, without us having to say so much as a kind word to anyone. As our culture dictates, we are required and expected to bathe and wash away this smegma, which is particularly located on and around our reproductive organs and in our urine, on a day-to-day basis. The same prospective dating community then requires us to replace those scents we wash away with those found in a beaver’s castoreum, civet, musk, and on the tip of a boar’s sexual organs or their preputial glands.

It’s also impossible for us to believe that the subtle smell of urine can sexually excite a prospective mate. Urine stinks. The very idea of the smell of urine causes revulsion when we walk into an unsanitary bathroom, and we associate the smell with a general lack of cleanliness. We think the key to attracting a mate is convincing them we have no natural odor and that we don’t engage in impolite body functions, or at least we don’t want those thoughts at the forefront of a person’s mind when they’re talking to us.

We are an insecure people, but we are also competitive. Our insecurity might provide subtext for our competitiveness, for we seek assistance from companies that spend millions in research and development to come up with the perfect chemical combination that will put us over the top in the race to attract others. McCabe and Dr. Goldsmith believe most of these products are not just a waste of money may also be counterproductive.

Contrary to what the marketing arms push so hard to sell to the public, the key to sexual attraction lies in the skin. The apocrine sebaceous glands mentioned before produce pheromones in great abundance, particularly in the sweat glands and in tufts of body hair that are located everywhere on the surface of the body.

“They [pheromones] do tend to center themselves in six primary areas,” Melissa Kaplan writes in her Herp Care collection piece. (3) “The underarm, the nipples (of both genders), the genital region, the outer region of the lips, the eyelids, and the outer rims of the ears. This is not due to the fact that the hairs [on these parts of the body] produce these pheromone messages, but that the hairs hold onto the chemical stimuli that the skin’s apocrine sebaceous glands produce.” Nevertheless, most of us shave these pheromone holders away to attract a mate.

While many believe we have natural predilections to these pheromones, we are not attracted to them all the time. Women, for example, are no more attracted to the smell of musk than men are during a woman’s menstruation cycle. Ten days after ovulation, however, women become very sensitive to it. Production of this musk substance also occurs by synthetic means, as it is in exaltolide, but it is also a substance produced in a cat’s anal glands and on the tip of a boar’s sexual organs or their preputial glands. Ten days after menstruation, women reach a peak in estrogen production, and this causes them to be far more susceptible to the musk scent.

Production of musk tends to occur in the underarms, in  smegma found on and around the reproductive organs, and in urine. The fact that men secrete these substances and women have a greater sensitivity to them when they are most fertile is an indication that there may be an olfactory role for these substances in human sexuality.

It is also important to note that while researchers believe the (VNO) is a powerful organ in detecting chemical stimuli that leads to attraction, other stimuli can overwhelm the messages this organ receives. If a person provides no visual stimuli to a prospective mate, for example, chemical messaging might not play a dominant role in attraction. In addition, while VNO functions link to the sense of smell, this does not mean its relation to scent is as direct as one might guess.

The VNO detects these chemical messages, these pheromones, and it is possible that an overwhelming scent could impede the VNO’s ability to do so. If the sense of smell dominates, the message the brain receives might be only the smell, and the chemical message will be secondary. Coating oneself in urine, in other words, will not increase one’s chances to attract a mate. It is also not true that fecal matter contains sexual attractants, even though it gathers some as it makes contact with areas of the skin believed to produce these pheromones. So dabbing a little fecal matter behind the ears before going out on the town will induce no sexual attraction. The messages sent to the brain by other senses regarding visible fecal matter would drown out any subtle chemical stimuli the VNO detected, even if it managed to gather sexual attractants as it made contact with the skin.

Urine, in and of itself, is not a pheromone-producing agent, but when the liquid we drink makes contact with the various parts of our body that produce pheromones, it holds those pheromones in the same manner that body hair will. As stated above, however, urine does produce a slight musk scent that women are attracted to at certain times of the month, and in faint doses –when the overall smell does not dominate– it could contain some attractants

The study of pheromones, VNO functions, and the very idea that humans are susceptible to them in the same manner other animals are, is controversial. For every study that suggests that humans are no different from any other animal when it comes to chemical attraction, another study counters that these definitive conclusions are anything but conclusive.

1) http://serendip.brynmawr.edu/exchange/node/2052

2)https://www.questia.com/article/1G1-113079856/the-mag-health-the-smell-of-romance-valentine

3) http://www.anapsid.org/pheromones.html

In the interest of enabling clickers, we here at Rilaly.com have provided click bait to those that have a psychological need to click:

The Real Back Pain Solution

Fear of a Beaver Perineal Gland

Platypus People

Octopus Nuggets

Nancy Sendate

You say What I Think, not what you May Randomly Do


universeSome of the times our world, our universe, makes no sense at all.  It’s too random, and the random is impossible to grasp.  It can be overwhelming when an astronomer welcomes us to their understanding of the universe, but if we take out all the anecdotal information the well-informed astronomer details for us, it can all make sense.  There are patterns out there, everywhere, just waiting to be discovered.  The universe is built on mathematical equations.  It is built on gravitational pulls and weight and near absolute order.  Our political system is also built in much the same manner, save for the order, but if we pull out the random thoughts and words of individual politicians, we can understand our political system a little better, if we understand the political platforms and political action committees that drive these individual politicians.  Everyone we speak with has motivations and tendencies, and if we study human psychology long enough we can use our past experience to understand future behaviors of people from a specific race, a specific region of the world, and a religious affiliation.  If we study these psychological patterns long enough, and hard enough, we may be able to read each other’s minds.  We can know what we we’re all thinking and we can assign that mode of thought to the future actions of any speaker.  We can figure the world out better if we can just assign it the proper mathematical/psychological equation and pattern.  Or can we?

“I think we have cockroaches,” a friend of mine said to a black person in regard to their workplace.

“Why are you telling me this?” the black person asks. “Is it because I’m black?  You think I know something more about cockroaches because I’m black?  Or do you think that, based on the fact that I’m black, that I should be the one to clean it up?”

“Did I tell her that, because I’m a racist?” this friend asked me.  She told me that she hadn’t told anyone else in the firehouse about the cockroaches, and she had no idea why she singled the black woman out about it.  My friend was worried.  She and the black woman had been good friends prior to the comment, but her comment put a strain on their relationship.  My friend worried that they would never be good friends again based on her “racist” comments.

We all think we know what’s going on in another person’s head.  We think that past experience dictates what current motivations are.  We can know what everyone is thinking based upon our random sampling of the world.  Is there a margin of error in our thinking, of course, but margins of error usually rank no higher than five percent in any political poll taken, so studying human behavior in our daily lives can’t be much different.  What if we are wrong though?  What if we have no idea what other people are thinking?  Would we rather make changes in the way we approach people, or does the satisfaction we gain from our understanding of our random sampling provide us such a degree of control over the random that we need it to remain sane?

In his book You are Not so Smart, Gerald McRaney cites a psychology experiment in which one person taps out a song on a desktop, and the listener tries to figure out the song they’re tapping.  The tapper is not allowed to hum or signal the listener in anyway.  They are to pick out a song that everyone involved is familiar with, say The National Anthem, and they are to tap it over and over, until the listener gets it.  In the course of this experiment, some tappers got frustrated with their listeners, and they tapped slower and slower, until their listeners got so frustrated with the process they quit.  Were the listeners just plain stupid the tappers being to wonder.  How could they not get The National fricking Anthem?  Are they unpatriotic, do they simply not know The National Anthem when they hear it, or are they just not paying enough attention?  The truth was that these listeners simply didn’t know what the tappers were thinking.  We all attempt to communicate to one another in a way that is crystal clear to us, but our listeners don’t get it.  It’s frustrating, but it clues us into the fact that most people don’t know what we’re thinking.

Have you ever tried giving directions to a person that is totally unfamiliar with your town?  As a hotel front desk clerk, I learned very quickly how difficult it can be to give someone directions.  I was born and raised in this town I describe, and I know it like the back of my hand, but I learned very quickly that this was more of a disadvantage than an advantage when giving directions to a person who has never been to my town.  After a few unsuccessful and very frustrating trial runs, I learned to try to put myself in their frame of mind and give directions from that point.  You don’t know how often you give instructions and directions from your point of view, until you’ve done it hundreds of times, and prepared yourself for incoming calls or questions from people totally unfamiliar with it.  What helped me progress to this point, more than anything else, was the refrain these people would give when asking for directions: “Now, you have to treat me like a total idiot here.”  These were usually frequent travelers that said this, and they had presumably been given directions hundreds of times.  They knew the mentality I was going to have to have if I was going to properly guide them to the hotel.  They knew how their mind worked, and they taught me how to deal with them in that context.

A wife tells a husband she knows exactly what he was thinking when he said something that she regarded as a transgression.  The husband knows that it was not what he meant at all, but he relents when he considers that she might know him better than he knows himself.  An online computer company gives their employees sensitivity training on personal emails sent to other employees.  Their primary warning: “Your recipient does not know what’s going on in your head.  Every personal email that you send can be read ten different ways by ten different people based on their individual, life experiences.”

Conservatives mount a defense against hate-crime legislation based on the fact that we can’t know what was going on in the assailant’s mind.  We can know that the assailant killed the victim based on the evidence put forth, but proving that they did it with a specific motivation is almost impossible to prove in most cases.  As much as we intelligent beings hate to admit it, we know very little about what goes on in other human minds, and what we don’t know we make up by assigning them our thoughts.

We see thought patterns and speech patterns everywhere we go and in every person we encounter.  When someone fails to follow our pattern, we give them our pattern and predict what they’re going to say based on that.  It gives us pleasure to know their pattern, and it gives us some semblance of control over the powerlessness we otherwise feel in the face of the random.

We look up into a night-time sky, and in it we initially see what appears to be a random mess of little lights.  It’s overwhelming.  It’s too random.  We shut down.  Why try understanding anything that has no order to it?  When it’s pointed out to us that there is a pattern to the little lights, we find pleasure in spotting the big dipper and a little dipper.  We suddenly feel the power of categorization and organization at our fingertips, and it is no longer so overwhelming.

When we see a child act in a disorderly fashion, we provide them our knowledge of what we consider the orderly system.  One of the reasons we do this is so that their world is not so confusing and random to them.  We remember how miserable we were when the world made no sense to us, so we attempt to lessen their misery by presenting them with some of the facts of we learned.  When our child proceeds to do something random that might cause them harm, we don’t understand this.  “Why would you do that?” we ask genuinely confused by their regression into the random.  “I’ve already taught you this,” we say with exhausted frustration.  We’ve known this child for so long, and we’ve taught them our order so many times that we’re exhausted with effort.  The answer is that it’s not necessarily their progress that we thought we witnessed, it’s ours.  We accidentally assigned them our order and our thought patterns in their presumed progress, and we thought they grasped it.

Why would a child purposefully harm themselves when they know better based on what we’ve taught them?  The answer is that children don’t understand the ramifications of their actions.  They don’t understand our order yet.  They’ve heard it a number of times, but they don’t understand it on the level we do.  Some studies have suggested that humans don’t fully come to grips with the ramifications of their actions, until they’re roughly eighteen years of age.  Impossible, we think.  When we were eighteen, we had a full grasp on the consequences of our actions.  If we think that, we’re usually assigning our current brains to our young brains.  It seems impossible, I know, but science is suggesting that we assign our current brains to our past brains all the time to help us make sense of who we are today.  We usually think, based upon our current mindsets, that we’ve been pretty consistent throughout our lives.  In truth, we’ve made huge leaps of progress in our understanding of the world and our progress in it, but we accidentally expect children to make the same leaps we thought our young brains made when we were their age.  When they go back and do that random thing again, we view them as being purposefully stubborn and rebellious to what we’ve already taught them.

When we see a male penguin have sexual relations with another male penguin, we assign our motivations to them.  That penguin must be gay.  If a human male has sex with another human male, they’re gay, and one plus one always equals two.  We know their motivations, like we know our own motivations.  The question of whether or not the idea of gay exists in the penguin world is a concept that doesn’t compute to us.  The very idea that penguins would have random sex with other penguins just to have sex, regardless of the other party’s gender, is just too foreign a concept for us to deal with.  The order that we require extends downward to our children and outward to the other beings in the animal kingdom.  It all has to make sense to us on a certain level.  There is no random.

We assign characteristics and thought patterns to groups, because it helps us make some sense of the variations in their psychology, and it helps us make sense of our own psychology.  We have an “OH!” moment when we think we spot a pattern.  We have a “That makes sense now!” moment, and we feel better about the order of the universe and our understanding of it, regardless if this pattern truly exists or not.

A person randomly comes up to us and says that there are cockroaches in the firehouse.  Why did they pick us, in such a seemingly random fashion?  If we’re a woman, and they’re a man, it makes sense to us that we should be insulted because past experience with the men of our lives dictates that they want us to clean it up.  We know the patterns of most men, and we use it to claim offense.  Even if they meant no offense, and they didn’t intend for us to clean up anything, they know the patterns of most men too, and they know that they’re a man, so they think that they may have been thinking that on some level they’re not aware of.  If we’re black and they’re white, we’ve been down this road before.  We know that they think blacks are more familiar with cockroaches, based on the stereotype that blacks used to live with cockroaches.  Otherwise, it would make no sense to us that someone would just walk up to us and say such a random thing, so we categorize and organize them in our brain and project our thoughts into theirs.  What doesn’t factor into our equation is that some of the times the world is random, because the random is impossible to grasp.