Anti-Anti-Consumer Art


I may be in the minority, but I prefer the work of angry, bitter artists that tend to be maladjusted people. If I deign to offer an artist my bourgeoisie, Skittle eating, domestic beer drinking, and Everybody Loves Raymond-watching opinion on their artistic creation, and they don’t offer me a red faced, spittle-flying “YOUR OPINIONS ARE EXCREMENT!” rebuttal, I might begin to question if they have the artistic temperament I require of those that have no other way of venting their rage on the world than through artistic creation.

Margaret Roleke “Hanging”

If I am going to view their art in a serious manner, they had better view me as symbolic substitute for that America loving, God-fearing, football fan of a father that ruined everything the artist held dear as a young child. I want them to view me as a symbolic substitute for that art critic that deigned to call their work pedestrian, the fellow artist that told them they’d never make it in this world, or the art teacher that told them to consider changing their major to Economics.

The path to artistic purity is different for every artist, of course, but most true artists do not set out to create pieces consumers enjoy. For most, the struggle of art artistic expression is to locate and expound upon unique, individual interpretation of nouns (people, places, and things). For these people, the idea that others may share their interpretations is exciting and fulfilling, but it is not why they felt the need to express themselves. Outside adulation is of secondary concern, but it is also gravy. Some, however, create complicated pieces of literature, or other forms of art, for the expressed purpose of airing their complications, and for these people the loathing they have for the common man’s opinion is so complete that they’re looking at something else before the common man can complete their second sentence. Even those authors that write bestsellers, for the sole purpose of writing a bestseller, will argue till they bleed that their intention was not to create something that consumers love. They will argue that they just happened to create something that consumers love. We can’t blame them, no matter how much we might disagree, for if they stated that they intended to create a product of universal appeal, few would consider them serious artists.

If a starving artist declares how much they love fans in their artistic statement –and they’re hoping to one day have their art exhibited in a New York City gallery– they may want to avoid the heartache, and headaches, and just consider another profession. They may want to consider trying out for the Atlanta Falcons instead, because they’re probably going to have a better chance of making that team than the ones that have their works considered for a New York City art gallery. A true artist can say that they value input from those that have experienced their piece, but they must word it in such a manner that avoids anyone interpreting their artistic statement as one of appreciation.

The best chance an artist might have for achieving the placement in a prestigious gallery is to condemn everything that that consumer purports to stand for. Their best bet might be to find an artistic method of denouncing everything everyone believes in. Their best bet might be is to find an anti-consumer theme.

The anti-consumer theme has a timeless quality about it that goes to the heart of the artist. Its provocative nature does not yield to pop culture winds. It is anti-pop culture, and thus a “hot ticket” in any era that appreciates their artists.

Little, old ladies that are attempting to be young and hip, will walk up to an artist in these galleries and try to find some way of telling them that they find the most disturbing pieces in their portfolio: “Wonderful”, “Amazing”, and “Wonderful and amazing?!”

“You are so not my demographic,” is something a true artist of an anti-consumer piece of art might say if they received such comments from a little, old lady. A rejection of such compliments, from such an artist could enshrine that artist in the word-of-mouth halls of the art world, and their opportunity for such prestige might increase, if the artist puts some sort of exclamation point on their rejection, by spitting on the old lady’s shoes.

Receiving a compliment from a little, old lady has to put an ant-consumer artist in an odd place. The intention of such a creation is to reject everything that old lady holds dear. Its purpose was to disturb her, and its intent was to shake up her conformist thoughts of the world. To hear that such a woman “gets” the artist’s piece denunciation of her generation, and the way her generation screwed us all up with their toys, and wars, and unattainable gender-specific imagery has to be vexing for the artist. The artist must feel a reflexive warm glow rising whenever someone compliments them on something they worked so hard on, but the artist knows better than to concede to that impulse.

The best way to handle that might be to spit on her shoes. An enterprising, young, anti-consumer artist may even want to set a situation like that up, in a publicity junket, for she could become the talk of the town if she pulled it off.

“Did you hear what happened when some old bag complimented Janice on her anti-50’s piece?” word-of-mouth patrons would say to one another. “She spit on her shoes.”  It could become the artist’s folklore.

Criticism of the theme of the piece would be the next-best reaction for the angst-ridden, bitter, and angry artist, were it to come from some old crank from the 50’s. This would allow the artist to say, “Good, it was meant to make you angry. It was meant to have you re-examine all that your generation has done to us.”

If the patron is not of the 50’s generation, and they deign to criticize anti-consumer art, they might want to consider if they’re part of the problem. They may want to consider going outside more often, or carefully considering the full scope of the artist’s narrative. It would seem that the sociopolitical theme of anti-consumerism is immune to criticism by its very nature. If that were the case, why wouldn’t a curator want their gallery lined with anti-consumer pieces?

The anti-consumer artist doesn’t have to worry about using current products in their art either, for an anti-consumer artist can use whatever consumer-related products they need to, to denounce the ethos of an era. A pro-consumer piece does not have such allowances, for to try and create an artistic expression that professes an enjoyment of Superman cereal the consumer must have some experience with Superman cereal that they can use to relate to the theme. That piece may evoke some sentiments of quaint nostalgia, but little more. If the artist is not willing to include some underlying, angst-ridden subtext regarding the ways in which eating Superman cereal created unrealistic expectations in the patron’s mind, and thus messed up patron’s childhood, the artist can be sure that their piece is not going to fetch the kind of price tag that a bitter, condemnation of being forced to ingest the cereal, and thus the ideals of Superman, will.

The question that I’m sure many anti-consumer, starving artists would love to know is, is there a sliding scale on anti-consumerist statements? If their piece contains sophisticated irony in its anti-consumer theme, with an ironic twist, what kind of return can they expect for their time? If the artist is vehement in the declarations they’ve made with this theme, how much more profitable will that piece be, and is there a percentage by which the price tag increases in conjunction with their bullet point adherence to the sociopolitical, anti-consumer theme?

Walking through these galleries, one can’t help but feel overwhelmed by the amount of anti-consumer art for sale. It has become the most consumer-related, rebellious, and radical theme in the art world. It’s become a staple in the art world. If a starving artist is not painting, sculpting, or putting together some sort of disturbing, anti-consumer collage, I’m guessing that their fellow artists have already approached them with the ‘what the hell you waiting for?’ question. It’s become the safest theme for an artist to explore if they want their work exhibited.

Curators don’t have to worry about fads or trends in the art world, for the very idea of fads and trends are anti-consumer, and that which an anti-consumer artist speaks out against in their work. All a curator has to do is rotate their anti-consumer art year around, and their gallery can exist in the radical, counterculture milieu 365 days a year. It’s progressed to a point where one would think that a righteous rebel –looking to be capture a counterculture theme in their work, regardless what it said in their pocketbook– would take one look around at all the anti-consumer art in the art world and stick their artistic, middle finger up in the rebellion to expose it for the unintended parody it has become.

The question of how to frame such an artistic creation would be an obstacle of course, for it would be career suicide to have your anti-anti-consumer art be confused with pro-consumer art.

“Eat at McDonald’s”

“It says eat at McDonald’s,” a curator might say with absolute disgust.

“Right on,” the anti-anti-consumer artist would say. “It’s my attempt to highlight the stereotypical art of anti-consumerism. Grimace is a vehicle for the larger idea through which I attempt to explore the tendency our counterculture has to use social media and propaganda to prescribe narrow, contrived definitions of art to individuals and the nation.”

The hip, avant-garde patrons of the anti-anti-consumer artist’s piece would be prone to consider the artistic statement to be a stab at consumerism that contains sophisticated irony. They might consider it quaint, hilarious, and an incredible salvo sent to consumers around the world that don’t get it. If the artist were made available to answer questions, and they implored their artistic friends to accept their anti-anti-consumer theme for what it is, the hip, avant-garde smiles would likely flatten, and they might consider the anti-anti-consumer theme obnoxious, and they may even consider such an artist to be a whore for corporate America.

“I just want to celebrate the history and tradition of the McDonald land character Grimace,” would be the anti-anti-consumer artist’s intro to the patrons of their exhibit. “I also want to explore, in my painting, all the joy and happiness Grimace has brought to so many lives?”

“Is that sophisticated irony?” the patrons would ask.

“No. It’s an anti-anti-consumer theme that I attempt to explore here.”

“So, it’s a pro-consumer statement?” one of the more obnoxious patrons might say to intrude upon the artist’s pitch.

“Good God no!” the artist would be forced to say at this point, if they hoped to generate the amount of interest that might result in a sale.

If the anti-anti-consumer artist has the artistic temperament of one that doesn’t care about the sale, however, and they’re able to maintain focus on the artistic theme, they might be forced to engage in a substantial back and forth with the patrons of their piece before they came to the conclusion that the artist wasn’t putting them on, and that they weren’t being obnoxious. As stated earlier, being obnoxious in an anti-consumer stance is not just acceptable, it’s expected, but stubbornly pursuing an anti-anti-consumer stance will cause others to deem them obnoxious and pro-consumer.

I’m guessing that attracting patrons to the anti-anti-consumer exhibit would not even be the beginning of the artist’s problems, as no self-respecting curator would deign to showcase their work. I’m guessing that most curators aren’t bad people, and that they would have some sympathy for the anti-anti-consumer artist’s frustrations that would follow. I’m guessing that if the curator knew enough about his industry to be objective about it, they would sit the artist down, at some point, and say something along the lines of this:

“I know you are a passionate artist, but you should reconsider this anti-anti-consumer theme. I know that you built it to counter the counter, but you should know won’t play well over the long haul. If you want serious cachet in the art world, you have two genres to consider, the anti-consumerism theme and the anti-consumer works that are vehement with their theme. I’d suggest you drop this whole anti-anti-consumer statement and make it known that your works contain a sophisticated irony with an anti-consumer twist, if you ever hope to sell anything.”

If the anti-anti-consumer artist somehow managed to achieve some degree of success with their theme, they would likely become the scourge of the art world, and at some point, their fellow artists would form a consistent condemnation for their audacity. “You’re ruining this for all of us. What are you doing?”

At which point the anti-anti-consumer artist could look them in the eye and ask, “Is that sophisticated irony?”