Surprise! You’re Dead!: The 1919 Molassacre


“It was not an explosion,” a witness recalled. “It was more of a low, deep guttural roar. We thought it was the El. It sounded like the El anyway.” (The El was the elevated train that passed on the tracks surrounding the neighborhood in the image).  

“I heard a staccato rat-tat-tat, like a machine-gun-like sound,” other witnesses said to describe the sound of thousands of rivets being shot out of the steel plates of the storage unit, like projectiles. 

“And that was followed by this swish sound, a hiss, or rush of air/wind,” other witnesses said to describe the sound of the molasses rolling through town.  

The visitor’s bureau of tourism and travel love historical tragedies like these, because we love “how could they be so stupid?” tragicomedies. “I’m sorry, but it’s funny” we say on the walk-through tour of the failure that led to the destruction of infrastructure of a town/city that led to widespread death. Maybe the latter isn’t funny in the strict sense, but if tourism agencies can “schwing” this information in a sympathetic manner, with the perfect snarky tour guide, joking about maple syrup and pancakes, buttermilk, and The Blob, we might find some “behind a hand” comedy in it.

First, The Great Molasses Flood of 1919 didn’t involve maple syrup. It was molasses, and we’re not splitting hairs here. There’s a big difference, as we’ll explain later. There were also a whole bunch of Bostonians in 1919 who didn’t find this “molassacre” the least bit funny, but you know that, and you can’t stop giggling.

“All right,” a 1919 Bostonian might say, “If you still think this is all funny, hows about the next time you’re farting about town, you have a 15–25-foot tidal wave of 2.3 million—not thousand, million—gallons, or twenty-six million pounds of molasses, chase you through your neighborhood at speeds of up to thirty-five miles per hour. My bet is that would put an end to your hee hee, haw haws.”

Good Guys vs. Bad Guys

No one knew what the loud sounds that occurred on January 15, 1919 at 12:40 p.m, at 529 Commercial Street in the North End of Boston, were, initially. Isaac Gonzales, who worked on the fifty-foot molasses storage unit on a daily basis as its maintenance man, would’ve known exactly what it was, but he quit the job in frustration when no one would heed his repeated warnings. William White, Gonzales’ immediate supervisor, probably had an idea, but only because Gonzales complained about the structure so often. Gonzales’ manager Arthur Percy Jell, the treasurer of Purity Distilling Company (PDC), a subsidiary of the United States Industrial Alcohol Company (USIA) probably had an idea what it was too.  

The historical record states that Jell knew all about Gonzales’ complaints. Gonzales complained about it so often, and was so frustrated at one point, that he went over his supervisor’s head and walked straight into Jell’s office without an appointment. He walked in prepared. He addressed his boss in the most respectful manner he could, and he spelled out the problem. Gonzales informed Jell that he thought the USIA storage unit was coming apart. He told Jell he thought it was due to structural issues. Arthur Jell likely took personal offense to that comment, since he oversaw that 1915 project, and a back and forth ensued.  

Isaac Gonzales had been working on this tank for months, and he knew its condition on that day better than anyone, including Arthur Jell. After Gonzales’ respectful approach failed to reach his manager, he reached into his coat pockets and dumped a bunch of its rust flakes on Jell’s desk to provide tangible evidence of the unit’s overall deterioration that he and his crew were witnessing on a daily basis.

“I don’t know what you want me to do,” Jell said. “The tank still stands.” 

There is no evidence of Jell escalating Gonzales’ complaints, but the company did learn of them. They calculated the cost of fixing the leaks the maintenance men were spotting against leaving the structure as is. They decided that the record profits they were seeing were such that the company could withstand the cost of a few leaks. Gonzales complained that it wasn’t just the leaks, and that he thought the leaks were symptomatic of an unsound structure that could lead to a worst-case scenario. Jell responded to Gonzales’ complaints by recaulking the storage unit, and he eventually painted the storage unit a shade of brown that matched the color of molasses to cover the signs of leakage. When Gonzales continued to complain after all that, Jell informed him that if he continued to complain, he would no longer have a job at USIA. With the Boston economy being what it was, this proved a substantial threat, but Gonzales couldn’t take the ongoing stress of no one taking him seriously. He decided that his best course of action was to simply quit the company and join the Army. To presumably avoid seeing or hearing about what he knew was going to happen, Gonzales asked the Army to station him as far away from Boston as possible, and they stationed him in Columbus, Ohio. 

If we were to make a disaster movie called The Great Molasses Flood of 1919, or The Molassacre, Isaac Gonzales would be our good guy. He would be the whistle blower, trying to warn his immediate authority figures about the impending doom he foresaw. To uphold his good guy status, we would fail to mention that after Gonzales quit his job, he failed to report his evidence-rich findings to building inspectors, city officials, or the media. Gonzales defenders could say that this just wasn’t done in early 1900’s. Whistle blowers weren’t celebrated in the manner they are today. They were labeled troublemakers back then. Gonzales probably also thought that public disclosures would make life more difficult for his fellow maintenance men, his friends, going forward. Whatever the case is, Gonzales, our good guy, didn’t do everything he could do to save his fellow Bostonians from the impending doom he correctly forecast.   

Arthur P. Jell would be our bad guy in this disaster flick, and most filmmakers don’t waste their precious minutes characterizing their bad guys. If we were to call them out on this, they would probably say, “It’s a movie, not a trial.” Bad guys are often the countering force that do nothing more than make good guys look better. Most filmmakers want quick and superficial characterizations for their bad guys, so they instruct their casting agencies to find an overweight actor with noticeable jowls and ruddy skin that always looks a little too sweaty. With this in mind, we would seek a Sorrell Booke (Boss Hogg from The Dukes of Hazzard) type for this role. These characteristics would give the audience the impression that Arthur Jell was a guilt-ridden character. We would further characterize our bad guy as an arrogant, unsympathetic type by introducing him with an obnoxiously large cigar in his mouth and a glass of hard liquor on his over-sized desk. We would also include the rust flakes scene, and we would have our Arthur Jell character insult the Gonzales character as an exaggerator when he continued to complain, and we would include lines that had our bad guy reminding Gonzales about their respective positions in the company and their economic stations in life. The Arthur Jell would then command Gonzales to leave his office with a level of arrogance the audience might find almost criminal at the end of our film. Then the Jell character would collect the rust flakes Gonzales dropped on his desk and throw them at Gonzales, saying, “And take all this crap with you!”  

History has not been kind to Arthur Jell, and it’s entirely possible that he earned it. He could’ve been the awful person that history remembers. Yet, he could’ve been a regular fella who, prior to this episode, lived a relatively meager life. When his superiors picked him to head up the construction of a storage unit that was going to hold the lucrative molasses that the country desperately needed for military weapons, ammunition, and other munitions for their planned entry into World War I, Jell probably thought it was the greatest day of his life.  

Jell was informed that if he could get this storage unit built in a timely manner, and under budget, there might even be a promotion in it for him. Arthur Jell was nearing forty. He was not a failure, but his career wasn’t going the way he imagined. He was still living paycheck-to-paycheck, and then his superiors chose him to oversee the construction of a large molasses tank. Jell likely viewed this assignment as a way out of the paycheck-to-paycheck existence and a ticket a table he never thought he’d see.  

To quell any concerns Jell might have had about his complete lack of engineering or technical experience, his superiors eased his doubts by pointing to the regulatory loophole that a “receptacle” did not have to meet the same building codes or inspection requirements as an ordinary structure.

It probably relieved Jell that he wouldn’t have to know the building codes required for a permit, and he wouldn’t have to deal with bureaucrats in the process, but the “Why me?” questions still had to plague him. Yet, if we’re ever lucky enough to secure a job for which we’re unqualified, we don’t inform our bosses that we’re unqualified, or ask questions in that vein. We “fake it, till we make it.” We might think they see something in us that we don’t, and we try to live up to the belief and confidence they have in us. We, like an Arthur Jell, make it our life’s mission to live up to their belief in us.  

The construction of this fifty-foot storage unit was a job for Jell, as much as it was a job for everyone else involved. It helped him pay the bills, support his daughter, his wife, family, and live the life he dreamed of living while toiling away in the near-poverty existence he knew for most of his life. Thus, when things started to fall apart, Jell may have feared that if didn’t do everything he could to keep costs low and ignore Gonzales warnings, his bosses would find someone who would. As an unqualified man, he didn’t have a leg to stand on, and he probably felt a lot “fake it, till you make it” pressure, self-imposed and otherwise, to complete and sustain this large, expensive project for his superiors.  

Everyone Has a Boss 

An historical characterization of Arthur Jell has it that “[He] wanted to cut the costs of the project by reducing the thickness of the massive tank’s walls.” They further damn him by writing, “On the day the tank exploded, he worked safely in his Cambridge office.”

Further historical characterizations of the tank/storage unit suggest that the steel Jell used in its construction was 50% too thin, and the steel contained too little manganese, which made the steel brittle. Another historical fail attributed to Arthur Jell was the hydraulic capacity test. To properly test the unit, Jell should’ve ordered a near capacity test, to test its structural integrity. He ordered a test of six inches of water, or roughly 24,000 gallons on the bottom of the storage unit. This shortcut was taken to save time and expense and allowed Jell to declare the tank ready for use almost immediately. 

“Everyone has a boss,” I would say to the jury, if I were Arthur Jell’s personal attorney. “When a catastrophe like this happens, we want to find someone to blame. We want to find the bad guy. Yet, in a corporation like USIA there is a hierarchal structure in place that requires Mr. Isaac Gonzales to report to a Mr. William White, Mr. White’s boss was Arthur Jell, and Mr. Jell’s bosses were on the corporate board, a board chaired by Charles Edwards Adams. Mr. Adams’ bosses was accountable to the shareholders and other investors of USIA. Everyone has a boss, and those bosses want to see huge profit reports at the end of a quarter to justify their jobs, promotions, wages and salaries, and their investments and the inherent risk involved. So while the relentless drive to cut costs and maximize profit became this story’s ultimate villain, it is also the force that has enabled humanity to create the goods, enterprises, and infrastructure upon which modern economies depend.

“What happens when things go wrong?” I would ask the jury. “These hierarchies mysteriously collapse. Those at the bottom have no authority to act without approval, and those at the top insist they didn’t grant such approval. The blame, the bad publicity, and the historical infamy falls on the midlevel manager.”

One of the first things we learn as midlevel managers for a corporation with a substantial hierarchy in place, is that our job is to make everyone happy. We’re required to make our superiors happy, and we’re required to make the employees on our team happy too. When things go wrong, we learn that the dung rolls uphill and downhill at us. As the Spanish proverb states, “Success has a thousand fathers, and failure is an orphan.”  

When a catastrophe like this one happens, and structures are demolished, and one hundred and fifty people are injured, and twenty-one people die, a whole bunch of someones want to find someone to blame. We want a name and a face to plaster on the masthead of our newspapers, and we want a name to scream at in bars and at funerals. Gonzales couldn’t have done anything without approval from his hierarchy, but either could William White, or Arthur Jell. The problem for the inexperienced Arthur Jell was that he was the man who gave the thumbs ups, signed the authorizations, and became the face of the project, the failure, and the court case that followed. The questions that Jell answered in the trial, and all of investigation records that preceded it and have followed since, suggest that Arthur Jell was actually granted very little genuine autonomy in the construction and ongoing maintenance of the molasses storage tank. His role was that of a midlevel manager operating within strict corporate control, as opposed to an independent engineer or decision‑maker.  

Arthur Jell was, himself, a cost-cutting measure, as the corporate board at PDC and USIA, and their chairman Charles Edwards Adams could’ve sought out a proper engineer to complete the project. They could’ve hired third-party inspection teams, or some sort of oversight to see to it that Arthur Jell put proper safety measures were put in place. They didn’t because they sought to appease their bosses, shareholders and other investors by capitalizing on the explosion of need for industrials and munitions before and during WWI at the lowest costs possible.  

The Molassacre

Construction of the fifty-foot-tall storage tank was finished in 1915, and it collapsed in 1919. So, Bostonians from the north end heard their impending doom for four years, but the groaning and rumbling sounds emanating from the tank just sort of blended in with all of the other sounds of the city. The average Bostonian, from the North end, heard the daily sounds of freight trains, the sounds emanating from factories, and all of the other industrial sounds of a bustling city’s activities on a daily basis. Most of those who lived around 529 Commercial Street probably heard these sounds so often that they probably couldn’t sleep without them after a time, and they heard them so often that they didn’t even hear them anymore. Those of us in a city grow so accustomed to sights, smells, and sounds that we acclimate to them. We acclimate to them so well, over time, that when a visitor hears them, they say something like, “How can you stand all of that?” We shrug and say, “I don’t even notice it anymore.”

On January 15, 1919 at 12:40 p.m, they heard it, everyone in the area did. Some reports state that citizens living three miles away heard it. If people from three miles away heard it, imagine what it must have sounded like to those who lived right next it. The storage unit was fifty-foot high, and to put fifty feet in perspective, the average two-story house is between 18-25 feet.

The collapse released the 2.3 million –not thousand, million— gallons of this sticky, icky molasses into the neighborhoods and the business district at speeds of up to 35 mph. Reports state that at its peak, this tidal wave reached a height of 15-25 feet, again the size of the average two-story house. The molasses leveled buildings buckled elevated railway supports, crushed vehicles and people, and flooded streets several blocks deep (initially waist-deep or more in places). Twenty-one people were killed (many by drowning/suffocation or crushing under debris) and about 150 were injured; dozens of horses also died.

When those of us who are generally uninformed on the matter hear the word molasses, we think of maple syrup. Yet, if we were to pour three bottles together, one holding water, another with maple syrup, and the third holding molasses, we would see three remarkably different flows. The measurement of these flows is called viscosity, or the measure of how much fluid resists flowing. We could get into exact measurements of viscosity, but our common sense dictates that water is easy to stir, maple syrup is a little tougher, and molasses is even more difficult. Depending on the temperature, water flows freely, maple syrup flows at a viscosity similar to a light honey, and molasses often drips slowly and may leave a trail. Maple syrup will drip slowly off the spoon when you’re done stirring, but molasses might end up sticking to the utensil with very little of it dripping off until the weight of it becomes too great. If we held water on a spoon, at a ninety-degree-angle, all of it would fall off with precious few remnants remaining, a more substantial amount of maple syrup would remain on the spoon, all conditions being equal, but depending on the weight on that spoon, a majority of molasses would remain stuck to the spoon, like a soft tar, until we have to physically scrape most of it off.  

In the Boston flood, the molasses didn’t flow like soft tar, as it would have if we held it on a spoon at a ninety-degree angle, as the sheer weight of the 2.3 million gallons increased its viscosity. Another factor that played a role in this disaster were the varying temperatures inside the tank and that which occurred in the outside Boston air. The day before the incident, January 14, 1919, a fresh shipment arrived, and it was artificially warmed to increase his viscosity. This warmed shipment was mixed in with the molasses that was already in the storage unit, and that latter molasses was substantially cooled by a roughly two-degree temperature in the air in Boston on January 14th. On January 15th, the outside air of Boston increased to the mid-forties. Some suggest that thermal expansion, cause by the temperature fluctuations inside the tank combined with those outside it, likely exacerbated the inevitable collapse of the unsound structure.

After the collapse, the heated molasses hit the cooler air. It cooled and congealed, and it hit the North End of the city a far cry from the warm honey flow we associate with maple syrup. When we combine the temperature of the air in Boston with the force of the weight of 2.3 million pounds, the molasses hit the city of Boston with the force of concrete. It did not splash around structures in the manner we might associate with water or warm honey; it crushed structures, people, and everything else in its path.  

The question that hounds us regards the 2.3 million gallons in the structure. That’s a bunch of molasses to just leave sitting there. Apparently, the soaring demand for molasses was just that great, because the United States was preparing for entry into World War I. (They entered in 1917.) The defense department needed to prepare for entry by stockpiling weapons, ammunition, explosives, and other military equipment. Those munitions required Molasses, or industrial alcohol, in their creation. Coupled with these preparations was the speculation that The Prohibition movement in the U.S. was gaining steam, and that alcohol would soon be prohibited for sale in the U.S. Molasses was used in the production of rum and other alcoholic beverages. There has been speculation that companies wanted to stockpile molasses before Prohibition took effect. (The molasses storage unit fell apart on January 15, 1919, and Prohibition was ratified on January 16, 1919, though it would not be fully implemented until January 1920.) Research suggests that this speculation is spot on and timely, but the production of molasses for alcohol was viewed as little more than another revenue stream, as opposed to the primary one. The primary reason the storage unit was constructed so hastily, and the reason 2.3 million gallons of molasses were stored in Boston was World War I.

The Victims

When a tragedy such as this happens, we read the statistics, and as shocking as some statistics can be, they have a way of desensitizing us. “It says this horrible catastrophe killed twenty-one and injured 150,” we say when our wife enters the room. “What a horrible tragedy,” she says shaking her head. Statistics and numbers almost accidentally permit us to avoid getting to the heart of lives taken, damaged, and ruined in the aftermath. We don’t have to think of the trauma a John Barry went through when he was pinned face-down under debris with molasses filling his nose and mouth. He used his free arm to keep an air pocket clear and survived, though his dark hair reportedly turned white overnight from the trauma. A statistical presentation also helps us avoid learning the details of what Patrick Breen went through when he was hurled into Boston Harbor by the wave. Sailors from the USS Nantucket rescued him, but he later died from pneumonia and infection stemming from fractured ribs and a leg injury. Or, a wagon driver named Cesare Nicolo. Mr. Nicolo was declared missing, and no one could find him for months, until someone randomly discovered his body floating under a wharf nearly four months later. When we read the story in periodicals, Mr. Barry, Nicolo and Bream are collected into a number that barely registers. As horrific as their stories are, they don’t compare to what happened to the Cloughertys and the Iantoscas.

Ten-year-old Pasquale Iantosca and his siblings Antonio and Maria di Stasio (ages roughly 8 and 10), were playing near the storage unit, gathering firewood and scooping the molasses that leaked from the storage unit with their sticks, as they always did during their lunch break from school. The exact timing of Pasquale’s father, Giuseppe, going to his apartment window is unknown, regarding whether he was watching his kids the whole time, or if he just happened to check in on them at the worst possible moment, but when Giuseppe looked out his apartment window, he did so in time to witness the 15-25 tidal wave of molasses swallow his three children.

Giuseppe raced from his apartment to help them, but this catastrophe happened so fast that by the time he reached his front door, his entire neighborhood was gone. Everyone he knew and loved was either gone or stuck in whatever this brown gook was. This nightmare had to be so confusing and alarming that Giuseppe probably spent a moment trying to orient himself to the idea that this was real as opposed to a nightmare. When the reality of the situation hit home, he entered into the molasses without considering his own safety. He had to do so without thinking about the sounds of destruction and screams he heard from those who had been injured by the tidal wave. His children had been swept away by whatever this thing was, and he had to find them. The problem was, he had no idea where to run or where to look. He decided to simply follow the flow. Based on vague descriptions, it sounds like he found his beloved daughter Maria’s dead body relatively quickly, as she had been suffocated by the molasses. We don’t know how much time he spent trying to revive her, but we can guess he ran with her body, trying to revive her, while trying to find his other two children. Whatever the case is, we wouldn’t include this unspeakably tragic, Sophie’s Choice dilemma in our disaster movie, as we would deem it too horrific for our audience. Giuseppe couldn’t find his son Antonio, but a firefighter did. The firefighter informed Giuseppe that Antonio had been flung against a lamppost by the explosive force of the molasses, and that he managed to pull Antonio free from its sucking force. The firefighter informed Giuseppe that Antonio suffered a severe head injury (fractured skull and concussion). Giuseppe, we can only guess, was out of his mind with concern for Antonio, but he also had another child, Pasquale, that he couldn’t find. When Pasquale’s body was later found, Giuseppe learned that his son was killed after being struck by a railroad car that was swept into him by the flood.

When Mary Musco heard the deep rumble of the storage unit collapsing, she went to her window to see what that incredibly loud clatter was, and she looked out just in time to watch the Clougherty’s house “fly into the air” before disappearing under the elevated tracks into a chaos of thrashing people, horses, and wreckage. Mary ran from her house hysterically screaming that everyone in the Clougherty house “were all dead”. She said that she became more hysterical when she saw the absolute carnage occurring in her neighborhood, as her neighbors were running around, screaming and crying, covered in molasses.

The Cloughertys lived in a three-story wooden house at 6 Copp’s Hill Terrace, right along Commercial Street and overlooking the massive molasses tank. Martin Clougherty was asleep on the third floor when the tank ruptured just after 12:40 p.m. Teresa, his sister, came to wake him. As she turned toward the window, she saw something terrible happening near the harbor and cried out, “Something awful has happened to the tank!” Almost immediately the house began shaking violently.

The 25-foot-high wave of molasses slammed into their house, tore it completely off its foundation, and hurled it into the elevated railway trestle. The Cloughertys house split and collapsed. Martin later told the Boston Globe:

“I was in bed on the third floor of my house when I heard a deep rumble. I was asleep and the rumble did not wake me thoroughly. The first impression I had that something unusual had happened was when I awoke in several feet of molasses. It didn’t dawn on me that it was molasses I was in. I thought I was overboard.”

Martin Clougherty felt himself being sucked under and nearly drowned in the thick, sticky flood. Fighting the suction, he managed to surface and then climbed onto his own floating bed frame, which became a makeshift raft for him. When he saw his sister Teresa choking on the molasses and struggling to get free, he instinctually pulled her up onto the bed frame with him, saving her life.

Their mother, Bridget, was crushed under the debris and timber of the collapsed house. She was pulled from the wreckage but died about an hour later from her injuries. The force of the collapsing house and the flood hurled Stephen, Bridget’s other son, out into the street, and he was pulled from molasses by sailors from USS Enterprise. The cuts and bruises he suffered were considered minor by the staff at Boston City Hospital where he was eventually transferred. After a while, Stephen began displaying severe behavioral and psychological symptoms that included panic attacks, hallucinations, and violent outbursts, or what we might now call PTSD. The record specifically attributes these changes to the trauma caused by the Molasses Flood and the death of his mother. The shocking trauma of such a traumatic moment can sometimes dissipate with time, counseling, and the love and support of remaining family members and friends. Stephen’s didn’t. Stephen declined rapidly. He was placed in an asylum three months later, where he died eight months later after that. Historians regard Stephen Clougherty as an indirect victim of the disaster because the trauma of losing his mother appears to have triggered a rapid decline from which he never recovered.

Whenever we read “hysterical moments of history” articles, the 1919 Molasses Flood is often included. Yet, to keep these articles in the funny, infotainment genre, the author(s) depersonalizes them with statistics and succinct good guy v. bad guy characterizations. They don’t dig deep into the personal stories involved, they don’t bother trying to understand what could’ve motivated the “bad guys”. Who cares why they did what they did, they imply, they messed up. Arthur Jell messed up, there are no qualifiers that can dispute that general fact. Was he a bad guy though? He could’ve been a good person who just happened to mess up, due to circumstances beyond his control. If we could talk to those with intimate knowledge of this situation, would they characterize Arthur Jell as a relatively naive man who took over the project of building a storage unit with no idea how to do it? (In the multi-year civil trial that followed, Arthur Jell was exposed for having no engineering experience. The record states that he spent entire professional career, before this catastrophe, as a financial administrator/clerk. It also states that he had so little engineering experience that he could not even read building plans or specifications (blueprints), and that he had so little technical experience that he couldn’t judge whether the construction work was done properly or whether the tank was strong enough.)

If I were his lawyer in the six-year trial that followed, I would provide this closing argument to the jury, “We’re here to blame Mr. Arthur Percy Jell for what happened on Boston on January 15, 1919, because his name is all over the paperwork we have for the construction of this storage unit, but Mr. Jell is just a patsy that they decided to push into the klieg lights for us to scorn.” 

Was Arthur Jell nothing more than a patsy who took all the blame, because his name was all over the paperwork? We will never know the answer to this question, because all we have is the paperwork, and the trial that followed the tragedy. Aside from his testimony, Arthur Percy Jell, the man, never gave intimate details of his side of the story. We could speculate that Jell silently went along with all of the defense team’s pre-trial motions, including the motion that the tragedy was a result of anarchist sabotage, until they all failed. When he took the stand, however, Jell testified to the fact that he was hired to manage the construction of the storage unit with no engineering, architectural, or technical training, which proved to be troubling testimony for his bosses at USIA and the defense team. As awful as Jell’s testimony was for USIA and its defense team was, they were devastated by the series of admissions he made about the numerous, systemic shortcuts that were taken in building and testing of the tank. Jell’s testimony was so devastating that USIA’s concerns probably switched from whether or not they would be found liable for the tank’s failure to some form of criminal guilt. A grand jury found the evidence insufficient for manslaughter charges, and the civil case resulted in USIA paying $628,000 ($10-11 million in modern dollars) to settle the 119 separate claims filed against it. So, the higher corporate figures did not escape scrutiny, as Auditor Hugh W. Ogden’s 1925 report assigned liability to the company primarily on structural and construction negligence grounds. Yet, neither Jell, nor any of those deemed the ultimate authority figures of USIA were ever charged criminally. So, we could interpret this to mean that the various jurors, be they grand juries and otherwise, deemed the actions of USIA, in the construction and maintenance of the storage unit, guilty of misfeasance as opposed to malfeasance.  

Those who sit on proverbial juries of history have not been as kind to Arthur Percy Jell as the jury of his peers were. Go to any of the modern websites, videos, and podcasts that cover this story, and Jell is characterized as the greedy man who took shortcuts in safety procedures required to build a storage unit. A deeper look suggests that he was a midlevel manager who was subject to the direction and authority of his superiors. Yet, if we are going to hold Isaac Gonzales accountable for not doing everything we think he should’ve done to prevent this tragedy, we must also hold Arthur Jell accountable for not doing everything he could’ve done to prevent this from happening.

To attempt to historically convict or vindicate Arthur Jell, we might look at what happened to him after this incident and the trial that followed. After the trial, Jell was promoted/transferred to New York, and he decided to keep a low public profile. He later served as a vice president of the American Solvents and Chemical Association (a trade body in the industrial alcohol/solvents field in which USIA and related companies operated). We could use this information to suggest that Jell may have received some form of quid pro quo, payoff, or reward for his favorable testimony. Yet, the promotion and continued employment are consistent with a company man who decided to stay within the industrial alcohol sector after a high-profile liability loss. The problem with the conspiracy related to the quid pro quo idea is that Jell’s testimony proved harmful to USIA, and they knew it would. USIA and its defense team resisted putting Jell on the stand because they knew what answers he would give, presumably through pre-trial depositions, and they knew it would hurt their case. When Auditor Hugh W. Ogden issued his 1925 report’s findings, findings that damned the actions of USIA, Jell’s testimony proved instrumental in that report. So, why would anyone in the industry reward him with a promotion? None of that matters to the various incarnations of the modern historian, as they don’t have the time or space to devote to a deep dive into the 1919 tragedy. “It’s a podcast, not a trial,” they might argue, “and Arthur Percy Jell was the bad guy.” Arthur Jell never tried to publicly rebut these characterizations, as he lived in obscurity from that point forward and died quietly in 1963, at eighty-four-years-old, in Annapolis, Maryland.

A Mean Case of the Giggles


“Laughter is the best medicine,” is something we say when everyone starts taking things far too seriously. Laughter can cure what ails us, but what happens when there is medicine or cure for laughter? 

“Stop it!” we say when we see someone yawn an infectious yawn. “Stop it!” we say when we hear someone laugh an infectious laugh. What is an infectious laugh? Is it about quantity or quality? We know it when we hear it.  “I love your laugh,” we say when we hear it. A genuine, full-on belly laugh cannot be faked, and when we hear someone who appears to be having one hell of a good time, we want in. 

If we’re the ones who have come down with a case of the giggles, our friends might laugh with us in the beginning, without knowing why. If we keep going, they start giving us looks. “Okay, it wasn’t that funny,” is something they might say to punctuate their confusion. That’s often our cue to stop, but we can’t, and we don’t know why. We can’t even remember why we started laughing in the first place. That’s a mean case of the giggles. 

A mean case of the giggles starts when someone says or does something relatively funny, and relative is the key word, because some funnies aren’t as funny to anyone else but us. “That’s not hysterical?” we ask our other friends. “All right, well I guess you had to be there.” Those funnies have a time-and-place situational element to them.  

“Yeah, be careful with those giggles,” a researcher in Psychiatry and Behavioral Science might caution us. “It is possible, if you don’t get control of yourself, that you could start a Mass Psychogenic Illness (an MPI), or a Mass Sociogenic Illness (MSI).” That warning alone could be so confusing that it might be an excellent cure for a case of the giggles, because what does that mean?

What causes the giggles? I’m not talking about a laugh, because we all have a laugh occasionally, but we can usually source it. A mean case of the giggles is usually irrational, and it often contains a time and place element to it. If it’s deemed inappropriate for us to laugh—let’s say in church, at a funeral, or a wedding—a mean case of the giggles can creep up in us. “Yeah, be careful with that too,” that researcher in Psychiatry and Behavioral Science cautions. “A mean case of the giggles can lead to involuntary complete bladder emptying, called giggle incontinence, or in some extreme cases gelastic seizures that medical researchers link to a benign brain tumor near the hypothalamus that is called a Hypothalamic hamartoma. They can also be caused by lesions in the frontal or parietal lobes, so if you start laughing so uncontrollably that it concerns you, you might want to consider getting yourself checked out by a neurologist.”

Those warnings could be so serious that they could kill our laughter, or they could be so confusing that they ignite it. 

Point-blank, a mean case of the giggles makes no sense, but that’s what makes it funny. Most giggles start out that way—funny, or relatively funny—but very few of us have heard or witnessed something so funny that our authority figures aren’t able to stop us with a stern glare, or a few choice words sent our way.

I’ve been in that situation. “Okay, that’s enough,” my dad said, and it was, but I couldn’t stop. We’ve all been there, but we haven’t had such an uncontrollable case of the giggles that our immediate authority figures had to call the local authorities in. We’ve never had such a mean case of the giggle that those local authority figures decided that our case of the giggles was so infectious and contagious that they should probably close our school, and the surrounding schools, to implement a desperate measure to keep our uncontrollable giggles from spreading any further.

No one knows what triggered it, but on January 30, 1962, three girls from the village of Kashasha on the western coast of Lake Victoria in Tanganyika (now part of Tanzania), near the border with Uganda, began laughing at something, and they couldn’t stop. We don’t know if the pupils in that class knew what the girls were laughing at and joined in, or if they simply caught the infectious case of the giggles that eventually led to an outbreak of mass hysteria that we now call The Tanganyika Laughter Epidemic of 1962.

That laughter began spreading to other schools in neighboring villages, notably Nshamba, and other schools after Kashasha closed its doors, roughly three months later, on March 18, 1962. Those schools sent their pupils home too. A second wave of the giggles hit when Kashasha reopened in May, forcing another closure. In total, the whole outbreak affected around 1,000 people (mostly young people, especially girls and young women), and it ended up closing fourteen schools. The school officials and other local leaders eventually managed to isolate it and keep it confined to an area of about 100 miles of the town of Bukoba.

The desperate school and local officials called Doctors A.M. Rankin, P. J. Philip, and others in to investigate. They were able to rule out infections of any sort, toxins, or neurological disease. They interviewed and worked with several victims and found that the symptoms included uncontrollable laughing and crying, restlessness, pain, fainting, and sometimes rashes or breathing difficulty. Some of the victims stated that their mean case of the giggles lasted a few hours, but other more extreme cases involved sufferers being unable to stop laughing for up to sixteen days. By the time they were done interviewing the sufferers, the medical researchers found that the average time for sufferers, in general, was about a week, often characterized by recurrences. The medical community on scene were also surprised to discover that the teaching staff of the schools were generally unaffected.

Historical researchers were also fascinated by this case of mass hysteria and/or mass sociogenic illness. After ruling several factors out, they focused on the time and place, situational element. These girls were pupils in a very strict mission school that focused on providing their students with the best climate for success. This is the goal of just about every school, of course, but the citizens of Tanganyika were experiencing freedom for the first time, as they just gained independence from Britain. Freedom is a great thing, of course, but it can also be a little scary in the beginning for those who have never known it.

“You will now have opportunities we never did,” is probably something the girls of Kashasha heard so often from their parents and the other adults in their sphere of influence that they grew tired of hearing it. They were twelve- to eighteen-year-olds, and they probably felt a lot of pressure to take advantage of the freedoms the previous generation secured for them. Being that young, they probably couldn’t completely grasp the particulars of the change, but their parents could. Their parents and the adults in the community around them informed them that if they studied and succeeded in school, they could be anything they wanted to be. They were probably told that they could provide for the family, save communities, and the country if they learned how to succeed. That could be viewed as a beautiful thing, but it could also be a little overwhelming too.

What happened after one of these girls received a 100% on a very difficult, advanced math test? She studied her tail off for that test, and she just earned the best possible grade she could get. Is that a cause for celebration? Of course it is, and she enjoyed that moment for what it meant, in the moment. We could characterize this an annoying human trait, but the next question we ask someone who accomplishes celebratory achievements is, “Can you do it again?” “Who cares for now?” we want to ask. “Let’s celebrate this for another day.” It doesn’t happen. In the moments after our celebratory achievement, we feel the pressure build, and we can guess that these three girls felt more pressure than we’ve ever known. They probably thought they even though they weren’t capable of doing this long-term. They were thirteen- to eighteen-year-old girls. They were insecure about their ability to succeed beyond her parents’ wildest dreams. Those notions can be beautiful and scary at the same time. The pressure probably built with each new test, until they needed to hit a release valve of some sort.

Again, no one knows what incident triggered their giggles. Seeing how the various officials involved interviewed all of the subjects, they probably focused in on one girl, the girl who started it all. And she didn’t know how or why her mean case of the giggles started either. She probably felt so much pressure that anything could’ve started it. She probably reached a point where she didn’t know whether to laugh or cry due to the pressure she felt. When she and her two friends started giggling, their immediate authority figures probably let it go for a while, until the girls wouldn’t stop. “Ok, that’s enough!” they probably said. At this point, the girls wanted to stop, but they couldn’t. The situation escalated, and their confusing inability to stop followed suit. We’ve all been there to a much lesser level, but when we cannot stop, it’s not always about rebellion. Were the newly independent girls expressing a level of previously unknown freedom by rebelling against their authority figures by laughing harder? We don’t know, but my guess is that “laugh or cry” confusion intensified with the intense calls for them to stop. This relationship between the teachers and the administration’s frustration, in the early stages, probably only made this matter worse. We cannot blame the teachers and the administration, because who witnesses such a thing and thinks, “This could break out into a mass psychogenic illness, mass hysteria, or mass sociogenic illness?”

The Tanganyika Laughter Epidemic of 1962 lasted for eighteen months, but it eventually died out by mid-to-late 1963, and everyone recovered with no lasting physical or neurological effects. The historical record suggests that school closures temporarily interrupted local clusters, but it inadvertently helped the laughter spread by dispersing the affected students. There was no single “end date” or official all-clear—just a quiet subsidence as the social conditions that sustained the contagion eased.

There were no physical or neurological effects, but what about the long-term psychological effects? Imagine being one of the three girls at the center of it all. She started an epidemic that affected 95 of her classmates. She was probably afraid to even start laughing years, and maybe for the rest of her life, based on what happened during her young, formative years.

We’ve all heard someone with infectious laughter say, “You don’t even want to get me started.” Yet when we say infectious or contagious laughter, we’re usually talking about affecting a round bar table of four. These girls set off an outbreak that caused 95 of their school’s pupils to laugh so hard that at least one individual couldn’t stop for sixteen days. Then it spread to other schools in neighboring villages and a 1,000 young girls in total, until it formed a mass psychogenic illness that we still don’t totally understand. (To this day, we have not identified a single biological cause. Scientists generally consider it more of a psychological illness.)

This had to be so confusing and scary to these girls that the next time a family member or friend starts in on a joke, they said, “Stop, don’t, I don’t want to hear it.” It had to be so confusing and scary that they avoided watching situational comedies for the rest of their lives. When they decided to date, “finding someone funny” wasn’t in the top 100 bullet point characteristics they sought in a prospective mate. When they had a selection of books before them, they probably chose sad, tragic dramas, adventure books, and anything and everything but comedies, because they didn’t want to get started.

Laughter is so irrational that it’s often inexplicable. We again go to the “I didn’t know whether to laugh or cry” reaction we have to many otherwise confusing situations. If laughter is our go-to, imagine if we had a mean case of the giggles that lasted sixteen days. We might never want to laugh again, and it might be something we fear so much that we spend the rest of our lives trying to avoid hearing or seeing anything and everything that could be funny.

Laughter is the medicine we all need, is something we say when everyone starts taking things too seriously. It can cure what ails us, but what happens when there is no medicine, and no cure, for our laughter?

Emus vs. The Australians


‘Let them have land,’ was a decision the Australian government arrived at to honor, reward, and/or pay tribute to soldiers returning home after World War I. ‘What could go wrong?’  

“Anything that can go wrong, will,” we now say, almost reflexively, when we hear someone ask that question, citing the principles behind Murphy’s law. 

‘Who could possibly be against such a proposal?’ someone in the government probably said. They might have a point there, as the land in question was Crown land, state-owned, or land acquired by the state. By giving that land to the soldiers, the politicians thought they would appear generous, noble, and patriotic, and the soldiers could lead a quiet life of growing wheat as a reward for their heroism and sacrifices. The politicians involved considered it a win-win. The proposal gained momentum, because it promised that the unattended lands would be worked by soldiers, ostensibly generating more tax revenue for the country. 

The problem was that many of these soldiers didn’t know anything about farming. They were infantry men who knew how to kill people and break things, and they obviously knew how to survive on the battlefield. They did not know how to grow stuff. The politicians foresaw this problem, of course, and they provided the soldiers training farms in which they received extensive hands-on experience in general farming, dairying, poultry raising, and other agricultural activities. Private farmers and others provided government officials the essentials of farming to train these soldiers, including pest control measures and techniques to employ against insects, rabbits, kangaroos, birds, and any other animals who might eat away at their profits. 

The next problem arose when even those soldiers who knew how to farm learned why no private farmers bought the land in the Campion district of Western Australia; the land was crap. The quality of the soil was poor, and it didn’t rain very often.  

The government officials knew the land wasn’t great, and they admirably tried to do everything they could to help these soldiers-turned-farmers out, but no one could prepare for The Great Depression, and the collapse of wheat prices. After that, there was little government officials could do, and they likely felt horrible. When some of the landowners began complaining about an inordinate number of emus eating away at their profits, the government officials leapt at the chance to provide any assistance they could. 

They started by offering “no need to panic” information that detailed how the emus were following their normal migration patterns, from the inlands to the west coast, after breeding season. The government officials offered them step-by-step advice and sent them brochures about the techniques they could use to cull emu populations.   

The third problem arose when it stopped raining in the inland region. This drought caused the normal migration patterns to explode to roughly twenty thousand emus migrating to the coasts in search of food. 

The emu is an odd-looking bird. The adult emus can reach 6’2” in height and about 121 lbs. Emus are generally skittish and harmless, like most birds, unless you corner them or appear to threaten their young. The soldiers never feared they were in danger, in other words, but the emus began treating their wheatfields like their own personal buffet.  

The adult emu can eat around 2.5 lbs. of crop a day, and they were so fast and quick when they scattered that they proved difficult to impossible for the soldiers to catch or cull. The emus were also surprisingly strong, as they trampled the fences the soldiers put up, as if they were made of paper. This allowed the rabbits in, and the rabbits ate what the emus didn’t.  Even those soldiers who had experience in farming were overwhelmed, and they joined the inexperienced farmers in asking the Australian government for any assistance the government could offer. 

“Of course we will help,” Australia’s Defense Minister Sir George Pearce said. Pearce was speaking for a frustrated and helpless Australian government. There are no sources to confirm this interpretation, but I think the Australian government’s decision to attempt to cull the emus was a desperate attempt to do something in the face of a public outcry. There was nothing the government could do to improve the soil of the land they gave the soldiers, they couldn’t make it rain, and due to The Great Depression, there was little they could do about the subsidies they promised these soldiers.  

The Australian citizen probably knew all of the above, but some citizens think the government can fix whatever is happening to them. This outcry was intensified by the fact that the Aussies who were suffering were WWI veterans.    

The fourth problem was that the government officials thought this was something they could fix. There was little-to-nothing they could do about the farmers’ other problems, but culling a bunch of dumb birds seemed doable.

In his effort to do something, Sir George Pearce sent his best and brightest: Major Gwynydd Purves Wynne-Aubrey Meredith of the Royal Australian Artillery, Sergeant S. McMurray, and Gunner J. O’Halloran. Pearce also ordered Lewis machine guns and ten thousand rounds of ammunition for them. Sir George Pearce and his defense ministry considered this such a great idea that they informed a cinematographer from Fox Movietone about the problem, and their proposed solution. All parties concerned thought this would provide some excellent newsreel footage for their audience. 

Before we continue, it should be noted that emus cannot fly due to their small, vestigial wings, reduced flight muscles, heavy bones, and evolutionary adaptations that favor running over flight. This might lead the reader to believe it almost unfair for hunters to have this much ammunition to take down a bird that cannot fly. If unfair is a harsh term, how about not very sporting to shoot ground bound birds with machine guns? 

The fifth problem arose when Major Meredith and his best and brightest contingent discovered that it’s not as easy to shoot stuff as they thought. If we have the best artillery human minds could create and the craftiest strategists the military found, the result is almost academic. We aim, shoot, and the thing is dead. It’s 1+1=2. The result on that first day was these decorated soldiers ended up firing about 2,500 rounds, and estimates suggest they culled roughly 50 to 500 emus. Meredith’s initial operation was widely viewed as so ineffective that contemporary reports claim that only a few had been killed. This led Meredith and his men to discover a sixth problem.

The sixth problem was emus do not form ranks, hold ground, and they don’t operate in patterns. There’s nothing strategic about what they do, so there is nothing to strategize over or figure out. They gather in herds, then they scatter into smaller groups, and they keep running. They’re not stationary targets. The three highly decorated warriors were equipped with a weapon optimized for densely grouped battlefield targets against thousands of highly mobile animals spread across miles of countryside. Meredith’s final report reads like a man trying to salvage dignity from absurdity. He praised the birds’ tactics. He noted their ability to absorb bullets and keep moving. He did not say the obvious thing: we brought the wrong tool to the wrong fight. 

Before entering into this situation, Pearce and his people should’ve consulted with experienced emu hunters, as even the most experienced emu hunter often describes the effort involved as a humbling, frustrating, and exhausting experience. The adult emu can sprint up to thirty-one miles an hour, and some have clocked them as high as forty-three miles an hour. They can also change direction on a dime. When they lined up these emus in their sightlines, however, they either underestimated their speed, or the crack of the gun scared the emus into changing direction on a dime. At the end of the first engagement, these experienced, highly decorated soldiers only managed a handful of kills of the fifty sighted.  

It should also be noted that these shots were taken after the locals in the area joined in on the effort and herded the emus toward the soldiers. The birds instinctually and involuntarily split into smaller groups and ran. 

Two days later they set up an ambush at a water hole. A thousand emus fell for it. The gunners waited until the birds were close. They opened fire, but the prized Lewis gun jammed after a few rounds. The birds scattered.

Major Gwynydd Purves Wynne-Aubrey Meredith of the Royal Australian Artillery later described the effort, writing that the emus had “the invulnerability of tanks.” 
The best and brightest tried mounting a gun on a truck and chasing the flocks. The terrain was so rough that the gunner spent more time holding onto the truck than shooting. One dead emu got tangled in the steering and the truck crashed through a fence. Meredith and his men realized that this was much more difficult than they suspected, and they suspended the operation.

The desperate farmers begged Pearce for another try. Major Gwynydd Purves Wynne-Aubrey Meredith of the Royal Australian Artillery and his two men returned on November 13th. 
This second phase lasted until December 10th. Meredith claimed 986 confirmed kills and estimated another twenty-five hundred birds later died of wounds. That works out to about ten rounds per confirmed kill over a period of one month, one week, and one day. 

For reasons endemic to human nature, Australia’s newspapers and their readers loved this humiliating exercise. They characterized it as the “Emu War,” and story was moving newspapers nationally and internationally. The writers and their readers loved the idea that a decorated defense minister, and his best and brightest, couldn’t effectively cull a bunch of dumb birds. They loved the idea that even though they had the best ammunition known to man and the benefit of the greatest military minds in their country, they were “outsmarted” by a bunch of emus. The idea that the warriors-turned-farmers were still suffering was basically viewed by these newspaper writers as the other side of a sensational story that they wanted to cover. They ended up devoting so little space to this other side that it’s fairly obvious they didn’t want to let something like human suffering get in the way of a great story.     

We cannot fault the Australian government, Pearce, or Meredith for trying, but the circumstances beyond their control became circumstances beyond their control. They ended up culling less than 1,000 of the estimated 20,000 emu infestation. Meredith eventually conceded that he and his men could not effectively cull the emus, and he was recalled, thus ending all military operations. 

Recognizing the futility of their goodwill, the government officials eventually decided to just give the ammunition to the farmers themselves, and they introduced a bounty system for every emu they shot and killed. The rifle-armed settlers proved far more effective than the machine-gun toting mercenaries. The rifle-armed settlers weren’t better shots, but they weren’t weekend warriors trying to prove their mettle either. They knew the land better than Meredith’s men, they were invested in the success of their efforts, and they had the time necessary to take out the tens of thousands of emus who were destroying their friends’ fields.  

We could mock Major Gwynydd Purves Wynne-Aubrey Meredith and his men for failing to effectively cull a bunch of birds. They would probably confess that they were fighting a war against an enemy they didn’t understand. They would probably add that even though the emu is not blessed with the brain size that we normally associate with intelligence, they underestimated how intelligent the birds are. As those who establish modern scientific standards for animal intelligence later found, emus are not dumb birds. They cannot outdo crows or parrots on intelligence tests designed for birds, but they show some surprising abilities to solve puzzles, and they’re capable of noteworthy levels of innovation, memory, and adaptive learning.  

The seventh problem arose when the government officials and the soldiers realized that in reality this was never a win-win situation, it was a lose-lose scenario. Even if they achieved their ultimate goal of effectively culled the emus, no one would be cheering them on, because the general sentiment would’ve been, “You did your job, what do you want from us an Ice Lolly?” They realized that in operations of this nature, the reason they resonate with the public is that it’s human nature to cheer on the underdog.

When we read the headlines like, emus vs. Australians, The Emu War, or humans vs. emus, we’re all cheering for the emus. We all cheer on the most helpless underdog of every situation. If, for example, there is a minor tragedy that killed numerous humans and one puppy named Fluffy. The media will find an image of Fluffy, or a picture of the breed, and Fluffy will become the local, statewide, and national symbol of the tragedy. Fluffy will become the helpless underdog in that story for the audience, in the same manner the emus were in this story. Yet, the other side of this story was that a bunch of veterans-turned-farmers couldn’t make ends meet for a variety of reasons, including that a bunch of emus were devouring whatever slim profits they should’ve made.   

The other side of the story is that even without all the hurdles these soldiers-turned-farmers faced, farming is not only hard, it’s fraught with failure. For those who don’t know anything about farming, the idea that someone might call it a full-time job is a gross understatement. The typical farmer doesn’t have a social life or even much of a family life. Modern technology has made farming less arduous, but in the early 20th century, farming consumed a farmer’s life. And to have the blood, sweat, and tears they put into it go into a wild animal’s belly, should elicit, at least, equal amounts of sympathy. As we’ve detailed throughout this article, the emu infestation was only one element of the “all kinds of hell” these soldiers had to endure.  

The government officials, Pearce, and Meredith knew this, and they did everything they could to help. Did they overdo it, did their desire to do something in the face of their inability to help the farmers in other ways, lead them to overdo it? Were some of their motivations political? They wouldn’t have invited a film crew to film if it wasn’t at least a little political, but it’s tough to argue that their goals weren’t noble. 

In the end, the matter was eventually resolved by the government providing farmers ammunition and providing a bounty for every emu carcass. Perhaps that influenced non-farming Australians to join in a more extensive and long-term extermination strategy. The farmers also employed better fencing, which led some to believe the long-term resolution didn’t involve killing emus as much as trying to make it as hard as possible for the emus to enter the farm fields and damage the crops. 

Hindsight is 20/20 of course, and it’s our natural inclination to read such a story and think we would’ve done things so much different and better, in the beginning, when it really counted. Those of us who are longtime fans of Swamp People can’t understand why the Aussies didn’t introduce the tried and tested, and age-old bounty system from the very beginning. There are no sources to suggest this, but we can guess that someone somewhere in the Parliamentary debates, correspondence, or local administrative officials introduced this proposal in the beginning. The problem was that the public outcry for government officials to do something for these veterans reached a fever pitch, and the officials wanted to do something tangible and substantial that they could point to in the next election as a record of their efficiency. The something they did led them to do something without considering the warning that whatever can go wrong will, a word of warning that later became Murphy’s Law.

The video they captured during episode can be found here: https://www.youtube.com/shorts/lPTIk7Kl_Is?feature=share.