Take the Money and Run


Show me the money!” I’ll say if I’m ever in the fortunate position of someone offering me substantial amounts of money. I’ll steal that line from one of Cameron Crowe’s screenplays, called Jerry Maguire. If I’m ever in a position of taking money now, versus the prospect, or potential, of making more on the backend, I’ll tell my high-priced negotiator to “Take the money and run!” Don’t ask questions, don’t try to be clever, get out of there with as much upfront money as you can possibly get me.

There are other stories, and we’ve all heard them when “Big-Time” players play “Big-Time” games with the money and won. Jack Nicholson agreed to play the role of The Joker for $6 million dollars, but he had a clause in his contract that stated he would receive a percentage of the Batman’s receipts and merchandise. Some estimates suggest he ended up making $90 million off the movie. “Yeah, that, I want to be that guy,” we say when we finish reading those sentences. “He knows who he is, and how indispensable he is, and he used it to make some major bank. I want that all over me.” Of course you do, I do, and we do, but we’re not Jack Nicholson. I don’t write that to suggest Nicholson is more important than us, as I can’t stand it when people say, “You’re no Jack Nicholson!” about an actor or athlete who in many cases is simply more fortunate, as opposed to more talented than most. I write that because while we’re basking in the glow of the moment, we need to remember who we are to them and how relatively indispensable we are to them. Nicholson’s image was so important to Warner Brothers that they considered it essential to selling that movie to the public. Moral of that story, know your bargaining position, and ask your side to try to be objective when characterizing it for you.  

On the flip side, is one of Nicholson’s favorite NBA stars of all-time, Magic Johnson. Magic had a deal all set for him from an upstart shoe company called Nike. Nike couldn’t offer Magic the big money that Converse could. Converse offered Magic $100,000 to sign a shoe deal, so Nike countered with $100,000 in stock options. The Nike stock was worth $.18 a share at that point. Estimates now have it that if Magic took the Nike deal, and he never sold a single share, his stock options would now be worth $5.2 billion. 

Its a provocative tale, but if Magic signed with Nike, Michael Jordan probably wouldn’t have, and with all respect to the great Magic Johnson, I doubt his image and persona would’ve sold as well as Air Jordan.  

I don’t care what happened to Jack, Magic, or Michael, if someone offers us a boatload of money, take it. There might be some room for haggling, and we should probably, probably, consider it, as it might be the only time we spend any time in the Sun, but be careful. Spend too much time in the Sun, or getting too close to the Sun, and we’re toast, literally, figuratively, actually, and all those -ly words. The “theys” on the other side of negotiating table don’t always respect a crafty businessman or woman. Sometimes they get ticked off, and they remove once-in-lifetime opportunities. Don’t overthink their positions at the table or overestimate yours. Don’t think about backend percentages, equity stakes, or anything other than upfront money. Hire some guy who has a wall full of diplomas, and a track record that’s going to cost you if you want to hire his representation services and instruct him to get, “as much upfront money as you can possibly get.”

For those who think they might not never be in a position like this again, and you tends to be a person who thinks you can outthink the system, I give you Winston Groom v. Paramount. Author Winston Groom was offered a boatload of money for the movie rights to his book Forrest Gump. Forrest Gump? We’re talking about Forrest Gump, one of the highest grossing movies of its era? Yes, the movie that ended up making $683 million. Winston Groom sensed that he was in an excellent bargaining situation, and he probably had all kinds of advisors telling him that with this book, he was going to soon be living in the land of sunshine. Groom obviously loved that notion, and as an author of numerous books prior to Forrest Gump, he knew there wasnt a lot of money in writing. He knew enough to know that a movie studio approaching a relatively obscure author money could be a once-in-a-lifetime moment.

Groom, probably influenced by his advisors, lawyers, and friends and family suggested that he should take the roundabout route. Why would you want a lump sum when the potential for this story on screen could make hundreds of millions. No one knew it would make over a half a billion at the time, of course, but we have to think Groom had such visions dancing in his head. That’s the idea of potential, potential earnings messing with our head. Potential can be an evil temptress, whispering sweet secrets to us. Forget potential, I say, get it out of your head, and “Take the money and run!”

Groom listened to those sweet secrets and took less upfront money $350,000 with the promise of receiving 3% of the backend profits. The movie made $683 million, but Paramount’s accountants, using “Hollywood accounting,” found out that Forrest Gump actually lost $80 million when all was said and done. A movie that made $683 million lost $80 million? How is that possible? Hollywood accounting. Groom never heard of Hollywood accounting, so he asked to see it, firsthand. Groom was so incensed, after seeing what they did with the numbers that he sued. We don’t know how much Groom spent on lawyers and accountants, or how long he spent threatening his lawsuit, but when Groom finally saw his day in court, the judge asked Winston Groom to confirm that he signed the contract she had before her. “Yes,” he said. She threw the case out in 15 minutes.

Years later, Groom wrote a sequel to Gump, called Gump & Co. (company). Paramount decided to purchase the rights to that sequel, and they offered a seven-figure sum for it, upfront money. Groom took that upfront money and ran away as fast as he could. Moral of the story: If someone offers you money take it!  

Some of us have philosophical problems with “Show me the money” and Take the money and run!” They think that we should consider a “Too much money” pause before signing. So, if you’re in a position to make massive amounts of money, you’re going to pause and say, “That’s too much money for the ability to do something with a ball.” There are people starving in the streets, teachers who teach the next generation how to survive in the world don’t make 1/100th of that money, and doctors, who save lives, don’t make 1/50th of that money. Why should I make that much, we might think, mired in guilt. To assuage your guilt, ask yourself a question, where’s that money going to go. It’s there, and it’s there for you. What are you worth? You’re worth what someone is willing to pay, and if you don’t take your slice of the pie, where is it going to go?  

“It’s not all about the money for me,” earners often say. Then we hear cliches like, “Money isn’t everything, and money is the root of all evil.” These are things people who make a boatload of money say to those who don’t. It makes everyone feel better about ourselves.  

Some of the best advice I’ve ever heard is, “Money isn’t evil, people are, or they aren’t, and making more money will help us further define whether they are or aren’t, which one could say, means that is the root from which evil blooms, but it isn’t the seed.” Money is the reward for our efforts, but if we’re doing it solely for the money, we’re doing it wrong. If we’re only doing it for the money, we’ll probably end up unfulfilled and miserable. That doesn’t mean that we shouldn’t do everything we can to take every dime we can from those on the other side of the negotiation table. If you’re ever in a position where something you’ve created leads you to be lucky enough to sit on the other side of a negotiation table, wipe all of the nonsense you’ve heard about money, your whole life, from your mind. This might be the only chance you have to make some real money.

If we hire someone to negotiate for us, and most people should, send them in with the instructions that you want them to bleed every last dime out of the other party. Once your team determines the other team of negotiators is not going to pay another cent, take it, take as much front-end money as possible, and run away as fast and as far as you can. Don’t think about the back end, the asides they offer in lieu of money, the otherwise symbolic, prestigious titles they offer, or anything but the money. The job of the other team’s negotiators is to pay you the least amount of upfront money possible, and they will use several creative measures to accomplish that. Ignore all of that and the voices in your head screaming about the prospect of making more money on another end, and remove those cartoon dollar signs from your eyes. As the negotiations between Winston Groom and Paramount suggest, “Show me the money,” should be the first and last things you say in any negotiations.

Winston Groom was a writer, and though he probably experienced some level of negotiations selling Forrest Gump and his other books to book publishers, he probably knew negotiating the rights of his book with a Hollywood production studio was a different league. This was probably the most advantageous position Groom had ever been in his life, and he didn’t know anything about such negotiations. He probably hired a team of lawyers and other specialists to handle the negotiations for him. We can guess that negotiators on Paramount’s side were so eager for the project that they showed their hand at various points. Groom’s negotiators probably knew, at some point, how much Paramount wanted his book. We can guess that numerous advisors probably guesstimated how much money this story could make for both sides, especially if they knew actor Tom Hanks and director Robert Zemeckis would sign onto the project at the time of negotiations, and Groom’s team probably walked away from that table with several proposals from Paramount. Groom ended up selecting the proposal that gave him $350,000 on the front end, and while this is a sizable amount, sources report that it was less than the top proposal of front-end money. Groom chose the proposal with less on the front end because his negotiators worked out a clause that would give Groom 3% percent on the backend, movie’s net profits. Who wouldn’t take less on the front-end if they knew they could make 3% of $683 the million on the backend that, by my math, equals over $19 million? Groom and his team couldn’t know how much the movie would make, but we can only imagine that Groom had dollar signs in his eyes when he signed the bottom line.  

We can also guess that Winston Groom was more than patient with Paramount after Forrest Gump raked in $683 million, and we can imagine that Groom followed the box office numbers with great interest, and excitement, and probably did so with some old, rare scotch bottles and celebratory cigars. At some point, further down the line, Groom informed Paramount that he hadn’t received a single dollar of those royalties. At some point beyond those initial letters, calls, and emails, Paramount sent Groom a “We regret to inform you …” letter. They regretted to inform Groom that Forrest Gump, the fourth highest grossing film of all time (at that time), that grossed $683 million, “didn’t make a net profit.” Paramount’s accountants found that not only did Forrest Gump not make a profit. After expenses, the movie actually ended up $80 million in the red. They probably concluded the letter with a “and gosh darn it, they found that it didn’t make a net profit.” 

Winston Groom is Winston Groom, an author who wrote eight novels and fifteen non-fiction books. As with most authors, he was relatively unknown, until one of his novels ended up selling 30,000 copies, a relatively high number of copies sold for Groom. A producer for Paramount, Wendy Finerman, “discovered” Forrest Gump for Paramount, and she pushed it into production. Hollywood, slash Paramount, thought Winston Groom was Winston Groom, a writer of a book, among the hundreds of thousands of people who write books. He wasn’t a limited commodity in other words, and they didn’t care if they offended him. 

If a Tom Hanks or a Robert Zemekis were ticked off about their compensation, if they signed a deal similar to Groom’s, we can rest assure that Paramount would’ve scrambled to do whatever they had to make them happy. Winston Groom was Winston Groom, a writer, see ya never again, Winston Groom!

 We have to imagine that the star and director of Forrest Gump didn’t have to sue to receive their royalty checks, because Paramount didn’t want to upset them. They didn’t extend the same courtesy to Winston Groom, however, because they probably figured they wouldn’t have any future dealings with him. Groom declared that the other parts of his lawsuit against Paramount left him as “happy as a pig in sunshine,” but these deals don’t always end up this way. Thus, if you’re ever lucky enough to be seated at a negotiations table, pitted against someone who wants something you have, set aside your qualms about the evils of money and greed, and get the most front-end money you can while they’re all good and eager. They will dance the prospect of future funds in your fertile brain, “Because no one thinks short-term, right?” Wipe those words away, like Tom Cruise did in Minority Report and replace it with the name Winston Groom. That name should be highlighted and underlined in your brain, when they begin to offer creative substitutes. Don’t kill the deal with greed, and depending on your feel in the negotiation, don’t wait them out for a better deal. Walk in screaming “show me the money” and leave mumbling it with pride.

My Favorite Band is Better Than Yours


“You’re favorite bands suck! Trust me, they SUCK.”

Why do I like them then?

“I’m telling you that the band members cannot play their instruments, and their lyrics are stupid. They ripped off just about everything they did from better artists, and they weren’t very good people.”

What’s the difference between my favorite bands and the more technically proficient musicians playing meaningful, important songs? The arguments that critics and other music experts make involve a long, complicated algorithm that involves, in part, the technical proficiency that their well-trained ears hear, meaningful, important lyrics, and insider stories that detail performance inadequacies. These insiders write about moments our favorite guitarist couldn’t complete a complicated riff, and the record company, or the producer, had to call in a studio musician to do it. They know that our favorite music involves drum machines and drum samples that our favorite drummer wasn’t talented enough to complete to anyone’s satisfaction, and they know when technical wizards enhance the vocalist’s voice in parts. They tell us about how our favorite albums, by our favorite musicians, were tweaked in final mixing process, with special effects boxes, overdubs, and everything that the non-musicians accomplished in the high priced studio for the right money.

“Your favorite album, from your favorite artist, is a fraud perpetuated on the public,” they say. “It is an overly produced, computer enhanced contrivance that your favorite artist will never be able to play live without assistance.”

For the rest of us, this long and complicated algorithm ends in a big fat, “No one cares!” box. No one cares if the lyrics in these songs are deep and meaningful. Some do, of course, as they want others to view them in a serious light, so they avoid silly music with silly lyrics. Most people consider lyrics anywhere from silly to irrelevant. They might seek out the lyrics to find out what the vocalist is singing in the song, but most people don’t care one way or another if the lyrics prove sophomoric. Most of us bake that idea into our listening experience. Most meaningful, important music is woefully overrated. Most of us also don’t care if our favorite musicians are good people or bad people either. Cringe worthy headlines might stain the reputation of a musician, but our emotional attachment to most musicians does not extend to their personal life. Experts and critics don’t consider this an adequate defense. They require us to defend our favorite musician based on their criteria.

We know that if we enter into a debate with experts and critics, standing toe-to-toe, to defend our favorite band, they would beat us to pulp. If our debate had an audience, would these critics and experts persuade anyone in that audience? Would they care? Who is their audience? Are they trying to persuade us, or are they writing these critiques to one another? How many sacred cows of rock receive less than four stars? Are critics afraid that no one will invite them to cocktail parties if they violate the standard ratings?

We know most experts and critics can hear technical proficiency better than we can, and we know that all of the reasons we have for enjoying one band over another are tough to explain, except to say our appreciation for creative flair is greater than our appreciation for technical proficiency.

The experts will also tell us everything we want to know, and some that we don’t, about better artists who didn’t achieve one-fourth the acclaim our favorite artists did. They will comb through the historical timeline and lament the cheated artists who were better at the craft, and they’ll tell us how our favorite artists stole the sound of those artists and simplified it for mass appeal. They’ll tell us something about those time and place intangibles that factor into the equation of how one artist achieves more popularity over another. They’ll tell us about some kind of successful, but contrived appeal our favorite artists made to achieve fame. They’ll also tell us that our favorite artist is a well-packaged marketing gimmick for people who know nothing about real music. Some of them will then give us a list of artists we should be listening to instead, and some of us will give those artists a listen.

Most naysayers do not list their favorite groups, because if they say that our favorite bands suck, and they offer an alternative, we might think their favorite bands suck. It diminishes a contrarian’s argument to provide an alternative, but putting themselves in such a position is also admirable in that sense. If we find their argument compelling, on that basis, we might listen to their favorite artists. After a couple listens, we might admit that their band is probably technically superior, but they don’t display the same creative flair our favorite bands did. Something is missing, as their band failed to capture the magic our favorite band did.  

Even if our favorite artist is guilty of all of the above, we think the people involved in the album(s) created something that the more accomplished, and perhaps more deserving, artists either wouldn’t or couldn’t achieve. At this point in the argument, the experts might ask us why we fell in love with our favorite band. Was it the iconography that surrounded our favorite artist at the time, and did your peers convince you that they were great? Were they a better celebrity? Did our favorite artists have a better voice, were they better looking, or did they have some other superficial appeal that we found more pleasing than the better artist’s appeal? This is difficult to answer for most of us, because most of our attachments to music are emotional, as opposed to rational, and we cannot defend or explain why we prefer our bands to theirs, but we’re also not susceptible to having our minds changed on the subject.

I used to be that guy. I used to engage in the “my music is better than yours” childish game that some critics and music experts do. I don’t think I ever said those words, but I thought you would know the truth the minute you heard it. Even though I had no personal stake in my favorite band’s success, I loved their music so much that it became “my music”. I introduced “my music” to everyone I knew. For all of the reasons inherent in why we identify with our music, I was personally insulted when they didn’t enjoy it, and I considered far too gratifying when they did. I was far too proud to be the one who “discovered” the band among my peers. I think I considered it creativity on my part. I knew the joy I felt was vicarious, but I wasn’t doing anything else creative at that point in my life, so I think it filled that void.

The problem others had with “my music” was that it was silly. My serious music aficionado friends wouldn’t go anywhere near that group, that album, or that track on the album, lest they be hit by the stank of unserious music. They didn’t want anyone to consider them silly. If I attempted to promote a new album, they said, “Didn’t you like that track from that one album?” I did, I responded, I do. I don’t think there’s anything wrong with silly songs. I don’t understand why serious aficionados dismiss a whole chunk of music because it’s unserious. My music doesn’t focus on depression, pain, anger, anti-social behavior, relationships, drug addiction (primarily heroin), war, death, and other emotionally charged topics.  

One particular instance involved an “undiscovered gem” I found from an “undiscovered” artist. That album blew my mind at the time, and I still, thirty years later, consider that album one of the top ten of all time. I wanted to be that guy who introduced that album to everyone I knew. I considered the album the product of creative geniuses. The music on that album spoke to me on a level I felt compelled to share with everyone I knew. Everyone I forced to listen to this album enjoyed it, but no one I knew bought it. Three years later, another band stole their sound. This other band personalized that sound a little here and tweaked it little there to make it fit with the zeitgeist better. I loved that album too, and I introduced it to everyone I knew. Everyone I knew loved it, and everyone I knew bought it. That album sold five million copies. This band went on to national acclaim, and critics still recognize them as one of the greatest, most original artists of all time. Yet, they stole that sound, and I learned later that they publicly admitted it. The band that I declared one of my favorite artists currently carries an asterisk no artist wants of being critically acclaimed, but never well received.

What was the difference between these two bands? The answer, again, involves a complicated, multi-tiered algorithm that takes us through a wide variety of boxes that might explain how one critically acclaimed band succeeds while another one does not, but it, too, ends in another big fat, “No one cares!” box. The artists who do not succeed probably went through a similar, frustrating algorithm that included paying their dues through exhaustive touring, spending mind-numbing hours in studios, doing radio interviews, and various other promotion efforts, until it ended in a big fat, “Thems the breaks” box to explain why they didn’t succeed. To the fans who, like me, vicariously wallowed in the misery of watching their favorite artist do everything required to succeed, only to end up in the bargain bin of record stores, hearing thems-the-breaks and no one cares doesn’t sit well. My advice to all of you is save your breath, and don’t waste your time trying to convince your world of the band’s virtues. It makes no sense to us, the critics, or the experts why some bands succeed where others do not. It can be as simple as time and place, looks, and a well-designed, comprehensive package that hits for whatever reasons. What we consider the greatest music of all time might be relatively boring to others, and music is as relative as comedy.

Being Little and Big in Mister Rogers’ Neighborhood


When Tom Junod’s editor commissioned him to write a 400-word bio on Fred Rogers from the wildly popular kid’s show Mister Rogers’ Neighborhood, Tom Junod thought BIG. He wanted to write a big scandal piece based on what he uncovered, or at the very least he wanted to compile a bunch of little things in an exposé that revealed the character of the main character of the show was a big old fraud. “Isn’t it my job to tell my audience that everything they love and cherish is an absolute fraud?” is the modus operandi of most modern reporters, and Junod had a history of exposing celebrities in his history of reportage. Whatever goes up must come down. “You build them up, and I’ll tear them down.”

In A Beautiful Day in the Neighborhood the actor playing reporter Tom Junod saw it as his job to expose the beloved Mister Rogers as a fraud. At this point in Junod’s career, Junod was the dictionary definition of the cynical reporter bent on uncovering unsavory characteristics about his subjects. “These people are not my friends,” the actor playing Junod says in reaction to his editor telling him that the reason she assigned him to interview Fred Rogers was that no one else would speak to Junod. At this point in his career, Junod had a bad reputation of exposing the warts of the subjects he covered. 

The nature of his defense was, “Isn’t it my job to report on these people, warts and all? If the American public doesn’t want to see the warts, they need to see them. Shouldn’t I focus on the unsavory elements of the subjects I interview? Isn’t that the modus operandi of the serious reporter?” Ton Junod, like so many cynical and broken people, want to destroy institutions one person at a time. We give them awards, we make docudramas that memorialize their plight, and we can now repeat the inconsistencies they discovered at the drop of the subject’s name. 

Fred Rogers from “Mister Rogers’ Neighborhood”

These themes lay the foundation for Junod’s mission to try to destroy Mister Rogers. At one point in the film, we hear Junod openly state that he thinks Mister Rogers is a fraud, and that he thinks it’s his job to expose him. After his initial interview with Mister Rogers is cut short, Junod complains that Rogers and his people aren’t giving Junod enough time to interview Rogers properly. His complaint feeds into our general suspicions that anytime a reporter seeks to interview a subject that subject, and his handlers, are going to do anything and everything to protect the reputation of the subject, particularly when their main character is on a children’s show. 

We suspect, along with Junod, that Rogers and his people, know Junod, and we suspect that they advise he give Junod short, evasive answers to prevent Rogers from slipping up and revealing everything they want/need to hide. Even though the movie doesn’t go to great lengths to portray Junod’s frustration, we suspect that Junod probably asked Rogers and his people, “What are you hiding?” In a turnabout from what Junod was probably accustomed, Fred Rogers personally creates more time for Junod. This leads to a series of interviews in which Mister Rogers begins asking Junod questions about his life.

“I’m supposed to be interviewing you,” Junod says at one point. Again, Junod and the rest of us know that subjects use many rhetorical tactics to protect themselves, and this tactic sounds a lot like obfuscation. Fred Rogers answers some of Junod’s questions throughout, but we can only guess that the cynical, seasoned reporter has witnessed a wide array of rhetorical tactics subjects use to avoid answering questions, and he believes Rogers is engaging in them when Rogers continues to ask Junod questions. We can also guess that the actual interaction between the two men grew more heated than the movie portrays, as Junod attempted to expose Mister Rogers’ inconsistencies. The interesting turnabout happens when Junod realizes that Fred Rogers isn’t using rhetorical tactics, as he pokes and prods, and that the man genuinely cares about this self-described broken man named Tom Junod. The movie doesn’t involve the usual tropes that most on-screen exchanges do in which one of the two parties eventually experiences an obvious epiphany. It depicts Rogers as a somewhat naïve character who genuinely believes in what he’s saying, and he reinforces that notion with his answers. The implicit suggestion of these exchanges are that Rogers continues to ask Junod leading questions, because he genuinely cares about the broken man before him in the manner he cares about most complete strangers, and that implies that his care for children is just as genuine.

Tom Junod’s final report does not culminate in a finding that leads to scandal, and he is not able to uncover an inconsistency that reveals what is wrong with Mister Rogers. Instead, he writes a story titled Can you say Hero? that thematically asks what could be a semi-autobiographical question, what is wrong with us? Why do we want/need to see the warts? Why do we need to complicate our heroes with inconsistencies that lead us to think/know that they’re actually frauds? Is there a part of us that thinks everyone and everything is fraudulent, and do we somehow enjoy the idea that we were once so naïve that we believed in them? Some of us enjoy the ‘I got nothing to believe in’ narrative, because it suggests that we’re so knowledgeable that we simply can’t believe in anything anymore, and we pity those who do because they’re just not very informed. As such, we enjoy it when reporters strip away the glossy varnish we all know to uncover dulled, dirty facts that lead to a much more comfortable suit of cynicism. We call these details facts, and the accumulation of facts, knowledge, and knowledge is power. 

Throughout the movie, and the Junod story on which it’s based, we learn that Junod was unable to uncover the big scandal, and he discovered that there wasn’t some big exposé beneath the rubble of the Fred Rogers character. Did Junod initially believe that he didn’t do his job well enough? Did he, after conducting exhaustive interviews with everyone who knew, loved, and worked with Rogers, initially believe that the fortress around Rogers was fortified with loyal subjects who wouldn’t give up the dirt on him? We have to think this plagued Junod initially, even if the movie didn’t cover this section. In his search for something big, Junod eventually uncovered some very little things about Fred Rogers. These revelations developed over time, incrementally, through incidents. The movie portrayed these incidents as those Junod experienced firsthand, but research shows that he learned about them secondhand, through the numerous interviews Junod conducted. The consistency of these seemingly exhaustive interviews led Junod to a startling revelation: Fred Rogers and Mister Rogers might be one and the same, and they might be, could be real. Junod poked and prodded Rogers and everyone who knew him, until he came to the conclusion that Fred Rogers might be “the nicest man in the world”.

The reason I love this angle in this movie is that we all know and enjoy “the story” of the nicest man in the world, who has an “inconsistency” of some sort that evolves into a narrative we can recite at the mere mention of the man’s name. “Kids love him, and their parents love him, because of how much their kids love him, but we now know, thanks to Junod’s exposé on him that it’s all based on a lie?” We love that facts=knowledge, and knowledge is power angle, and we prefer that angle. We love reporters who remove a brick from our foundation to reveal them, us, and all of the institutions in between as absolute frauds. We grew to love and admire the various screen stars who, in some small ways, helped shape who we are today, and we all love to learn, in a bittersweet way, that it was all based on a big lie. Either that or we enjoy seeing those who portray themselves as a paragon of virtue torn down, so we don’t have to feel so inferior in that regard. As Junod’s bio on Fred Rogers details, he couldn’t find that angle that would’ve and could’ve destroyed everything Fred Rogers built. He couldn’t produce that devastating exposé to win that loyalty, love and awards from his peers for tearing down the American institution that was/is Mister Rogers. What he found instead was a man named Fred Rogers, whom he called “the nicest man in the world”. 

Tom Junod later summarized his time with Mister Rogers in a piece for the Atlantic, “In 1998, I wrote a story about Fred Rogers; in 2019, that story has turned out to be my moral lottery ticket,” Junod wrote in The Atlantic. “I’d believed that my friendship with Fred was part of my past; now I find myself in possession of a vast, unearned fortune of love and kindness at a time when love and kindness are in short supply.”

My takeaway from the legacy of Mister Rogers, or Mr. Fred Rogers, as presented by the movie A Beautiful Day in the Neighborhood, is that he was a great man. Mr. Fred Rogers also helps some of us define what a great man is. Our typical narrative is that the great man does great things, i.e. big things. The great men of the past discovered penicillin, helped eradicate hunger, or proved a decisive leader on the world stage when the world needed a powerful leader to save the world. Mr. Fred Rogers didn’t do anything that would qualify him as a great man in these terms, but he did a whole bunch of little things, every day, that when we compile them, we could call big, transformative, and even huge. The impact he made largely involved one-on-one conversations with children, and if you ever watched his show Mister Rogers’ Neighborhood, you know those conversations were one-on-one. 

For everything Fred Rogers accomplished in life, and for all of the absolute goodness he presented to children and helped spread, his greatest accomplishment may have been that he mastered the art of being present. Being present might sound like a foo foo term, because it is, but it’s also about the simple art of listening to another without distraction. It’s about making a concerted effort, often a more natural and more organic form of distraction-free listening. The next question you have is how can we put forth a concerted effort to be more natural and more organic at anything? Aren’t those basically antonyms? Yes, but when one puts forth a concerted effort to be more natural and more organic anything, they can give the impression that they are naturally gifted and more organic. 

Being present, for example, is not a gift one accrues as a gift. It’s not, as far as we know, a particular ingredient available to some in their DNA and unavailable to others. If your parents were great listeners and present, it has no bearing on your abilities or faults in this regard. It is more a learned art to momentarily forget about all the big stuff, for just a moment, to concentrate and focus on the little. When Mister Rogers talked with children, he listened to them with the same level of acuity he did with adults, and he didn’t follow the typical bullet points of adults talking to children, or the prototypical and successful formula of adult personalities on a children’s show talking to children that now appears so condescending compared to the manner in which Fred Rogers spoke to them. Fred Rogers didn’t talk to these kids as if they were cute or precocious, and he didn’t attempt to draw that cuteness out to make them cuter for the enjoyment of any adults watching. Fred Rogers spoke to them in a manner that didn’t remind any of us of the way we to talk to children. He just talked to them.

We could see how this affected the kids on Mister Rogers’ Neighborhood when Fred Rogers listened to them. It caught them off guard. Our initial reaction to their open-mouthed awe is that they’re suffering some stage fright. Not only are they on a stage, they have a mess of kids behind them, and they’re also on TV. Who wouldn’t experience some stage fright? As their conversation continues, the kids slowly meld into the Mister Rogers conversation. They’re shocked that he is listening to them, and they’re further shocked that he is giving weight to what they say. Why are they shocked? Fred Rogers acted different from every adult they’ve ever met. Kids and pets adjust to our patterns, our rituals, and our habits. When we act in a way somewhat different from that, they notice. When Fred Rogers listened to their stories, their ideas, and their complaints, it was so different that every kid in the room noticed, and they wanted to speak to him. 

Most of adults go big, and the bigger the better. We want a huge resume in life before we call it a day. More money and better status equal a better life. To achieve bigger things, we must learn to multitask. We can define the difference between a good employee and a suboptimal one on their ability to multitask. Some are better at it than others are, and depending on what they do, multitasking might be required, but how many of those tasks do we accomplish at optimum efficiency? Do the results of some tasks suffer in lieu of others when you’re multitasking, or are you just that much better at it than I am? It’s impossible to know the totality of a man from movies, books, magazine articles, and various YouTube, but from what I gathered Fred Rogers was the opposite a multitasker.   

Anybody who lived during the era of Mister Roger’s Neighborhood knew and loved the creative and elaborate intros of the various children’s shows. Some of us loved those intros so much that that was all we watched. There were explosive graphics, great music to accompany those graphics, quick screen switches, and a healthy dose of fast movement to captivate us. The intro to Mister Roger’s Neighborhood involved a man changing his shoes while singing a dumpy, simple song called Won’t you be My Neighbor? The pace of Fred Roger’s creation was as purposefully simple, disturbingly quiet, and as painfully slow as that intro, and those of us with varying levels of ADD or ADHD couldn’t watch the show even when we were Fred Rogers target audience. Everything about the show bothered us so much that when Eddie Murphy devised the Mister Robinson’s Neighborhood skit, we were laughing harder than anyone else. For most of us, Mister Rogers Neighborhood was a great premise for a joke. The movie A Beautiful Day in the Neighborhood and HBO’s Won’t you be my Neighbor reminds us of the big things that led us to tune him out and the little things that annoyed us, and they informed us of Fred Roger’s little and big theme.

Actor Tom Hanks said he watched hundreds of episodes of Mister Rogers Neighborhood to prepare for his role in the movie, before he realized Fred Rogers created the show for children. As the comedian that he is, Tom Hanks left the ironic, obvious punchline as a standalone after he received a laugh. If he continued, I think he would’ve said that every minute and ever second of Fred Rogers’ creation was devoted to children. Fred Rogers took great pride in how quiet his show was, for example, and when he spoke, his tone was so measured we could almost hear the punctuation fall into place. Linguists say that our ums and ahhs are quite useful, because they help listeners follow our sentences better. Fred Rogers didn’t um and ahh, but his tones were so carefully measured and methodical that those of us with ADD and ADHD couldn’t watch his show. We wanted him to finish his sentences quicker. When he told us he was feeding his fish, it drove us nuts. “Just feed the fish!” we screamed at our TV. There was a method to this madness. He developed this routine after a blind child wrote him to say she was worried that he wasn’t feeding his fish. He fed the fish, as part of his introduction on the show, but she didn’t know it. So, he began telling his audience that he was feeding his fish. Then, there was the silence.

Watch an adult show on cooking, making things with tools, or anything that involves a methodical process, and you’ll see them skip certain, obvious parts of the process. They will list the ingredients, inform us how to mix, slice and dice, and cover all of the methodical steps in the process, then they’ll show us the finished product. They skip the obvious and tedious parts of the process. Mister Rogers didn’t skip anything. If he brought in an expert on how to build or fix something, there were long periods of silence involved in the process. This drove some of us nuts, but it was a carefully orchestrated part of the show, designed to help children understand the methodical, quiet approach needed to build things.

Some cultural writers state that the approach of Mister Rogers Neighborhood, and Fred Rogers personal approach, suggest that he was anti-consumerism. While I don’t doubt that, I don’t think there is direct correlation to the idea that Fred Rogers was an anti-capitalist. I don’t think he was anti-capitalist or pro-capitalism. As with everything Fred Rogers did, his stance was all about children. He directed his ire at marketing, and marketing to children specifically. I don’t think he minded when an XYZ company would say that their product was better than their competition’s product, for example, in a pure marketing ploy. What bothered Mr. Rogers was this idea that some marketing ploys lead people (children in particular) to feel shame. I think he disliked this idea that some marketing ploys encourage children to think they need the latest and greatest toy, and I think he abhorred the idea that another child might feel a sense of shame for being stuck with what some marketing ploys encouraged them to believe was an “inferior” toy. I think he detested the idea that marketing arms created the need kids felt to have more products and better products than their friends, and if they didn’t, they felt incomplete. I think his concern for children was was unfettered by anti-capitalist. pro-capitalist ideals, or anything ideological. It can be difficult for a cynic like Tom Junod, this writer, or anyone else reading this to believe, but I believe Fred Rogers’ concern for children consumed him, affected his every thought and action in a way that proved apolitical.  

My favorite illustrative moment occurred when Fred Rogers saw a very young boy wearing battle gear. Adults might wear T-shirts that have strong messages to inform our peers that we’re strong on the inside, but most of us don’t wear Masters of the Universe battle gear anymore. Our natural reaction is to consider it cute when we see kids all decked out in costume battle gear. When Fred Rogers met this kid, the kid immediately showed Fred Rogers his sword. Fred examined the sword and complimented him on it. Other than that, Fred spoke to the child in the manner he spoke to all kids. This child refused to break character, as it were, no matter how nice Fred Rogers was to him. The young child refused to show any of the signs of endearment to which Mister Rogers was more accustomed from children. This bothered the kid’s mother, as she feared Rogers might perceive her child as rude. This did not bother Mister Rogers in the least. After the child’s mother failed to convince her child to say something nice to Mister Rogers, Fred Rogers leaned in on the kid and whispered something in the child’s ear. When asked what he whispered, Fred Rogers replied:

“Oh, I just knew that whenever you see a little boy carrying something like that, it means that he wants to show people that he’s strong on the outside. I just wanted to let him know that he was strong on the inside, too. Maybe it was something he needed to hear.” If you’re anything like me, you read such a line and marvel at its profundity, the big bold word profound, but I can only imagine that Fred Rogers didn’t deliver it that way, or repeat it to others in the manner the rest of us do when we’ve said something profound. I imagine that it was just a little thing Fred Rogers thought up in the moment, because he thought it was something that kid needed to hear.

Mister Rogers Neighborhood wasn’t a big show, and A Beautiful Day in the Neighborhood wasn’t a big movie. They focused on the little things, the little things Fred Rogers did, and the little thing’s theme of Fred Rogers life. These ideas run counter to the whole idea some of us have to ‘go big or go home’. One of the many profound things Fred Rogers said was we shouldn’t get so tied up in trying to accomplish big things that we forget about the little things. “There’s nothing wrong with you, if you don’t accomplish stupendous things,” he said in various ways. “I like you just the way you are.”

How many of us like our friends and family members just the way they are? How many of us want more from those around us? How many of us like ourselves just the way we are? If someone approached us and said, “Don’t you want more from life? I really think you’re going to regret the fact that you didn’t strive for more in life.” What if we said, “I like myself just the way I am.” They would probably dismiss that comment as an excuse to be lazy, an excuse to avoid broadening ourselves onward and outward, or they would think that we’re just being obnoxious. It does sound like an obnoxious reply, unless you’re the host of child programming. I mean, who likes themselves so much that they’re just going to keep doing what they’re doing for the rest of their lives? They’re never going to strive for more? The obnoxious could reply that their interrogating friend probably doesn’t like themselves very much, and they think that striving for more, for a better definition of success, or a definition of something they think they might eventually like better.    

Most people don’t think this way at the end, according to health care workers who sit bedside as dying patients issue their last words. Most dying patients, they say, regret living the lives others told them to live. “I wish I’d lived my life the way I wanted, not how others expected me to behave.” This could be anecdotal evidence of the human experience, of course, or it could be indicative of the idea that most of us wish we had the courage to like ourselves just the way we are, and we wish we had the courage to defy others’ expectations of us and live the way we want to live. Imagine if that certain someone we like, love, and respect most said something along the lines of: “I have no problem with you striving for more, being the best you can be and all that, but before you go about doing all that, I just wanted you to know that I like you just the way you are.” Now imagine you, being on the other side of that paradigm saying that, however you want to say it, to someone else. Is it better to give such a compliment or receive? Again, I see Fred Rogers way of viewing the world as profound, but I have to imagine if I had the chance to ask Fred Rogers about it, he would downplay it saying, “It’s just a little thing I say to help children feel better about themselves.” It was a little thing he said, but if we all attended to the little things better and more often, for the rest of our lives, as we fortified our connections to the little people around us, who are just like us, I have to imagine that all those little things could roll up into something big.