Annie Cook III: What Drove Her?


In one specific retelling, Joe (Martin) Cook, recounts a sit down he had with Frank after Annie brutally whipped him with a stick “Why is Annie the way she is?” stepson Joe (Martin) Cook asked Frank after Joe endured one of Annie’s brutal beatings. 

“I don’t know,” Frank said after a long pause. “When we were first married, she was a good wife. She worked hard and was never mean. Then she got sick and went down to Omaha to see a doctor. She was gone quite a while, and when she came back, she was –different. She went back to Omaha a few more times when she didn’t feel well, and every time she came home more –spiteful, meaner.

Joe (Martin) Cook

“You see,” Frank explained. “Annie isn’t happy, hasn’t been for a long time, and she doesn’t want anybody around her to be happy. All she’s thought of, or cared for, for years, Joe, is money. Money and the power over people to make them do what she wants them to do. It’s a sickness, boy, a sickness of the mind. I guess we should feel sorry for her, Joe. It is a terrible thing to be sick in your mind.”

There’s no question that Annie Cook had some sort of mental illness, but what drove that? In Evil Obsession, author Nellie Snyder Yost provides some informed speculation, based on Frank’s characterization, but she abides by Frank’s characterization that it was all about greed, lust for power, and blind ambition. I don’t question that that was Annie Cook’s primary driver, but it does seem a little too surface. It doesn’t explain why she enjoyed hurting members of her own family so much. It doesn’t provide answers for why she progressed from someone who worked hard, to a micromanaging superintendent that could be a little mean at times, to a woman who could be cruel, sadistic, and have no regard for the sanctity of human life. 

If the reader suggests that Annie may have done so to manipulate her workers and family members, and keep them submissive, I understand that, but a controlling, micromanager could’ve accomplished that. Even a mean person could’ve found numerous other ways to achieve that. Only an unusually awful would do such things, the way she did them, because she clearly enjoyed humiliating and hurting those she considered her possessions. This, in my opinion, requires a deeper answer to Joe’s question, beyond the “greed and lust for power” answer.

Actor Portraying Annie Cook

Ms. Yost might say that it’s not the job of a nonfiction writer to provide answers through psychoanalysis and speculation. The quality nonfiction writer provides the evidence to allow their readers to draw their own conclusions. We all respect that answer, and most of us will agree, but there’s nothing wrong with providing some insight based on research. 

If we take some of the bullet points of Annie Cook’s life and draw lines from her past to her present, we could speculate that spending an overwhelming amount of her life on farms may have influenced Annie’s views on the animals vital to a productive and profitable farm. That insight could lead an author to suggest that Annie Cook may have regarded the guests of her Cook Poor Farm as nothing more than another type of animal working on her farm.     

Before we continue, I think it’s important to note that an overwhelming majority of farmers and their family and friends, are upstanding members of their community. I was going to write that the percentage of good people versus bad in farming communities is equal to members of every other demographic, but I knew some farm kids growing up, and I know some adults who spent their entire lives on farms. In my experience, most farming families don’t just turn out quality individuals on par with other families. They often turn out better people than most. There are numerous reasons why farm kids turn out to be better adults, but the first and most obvious reason is that most farmers work such long hours that most of them don’t have the free time the rest of us do, and as the old proverb states, “Idle hands are the devil’s workshop.”

As with most farm kids, Annie started out with a child’s innocent love of animals, but the harsh realities of farm life—harsh to an innocent, naive child anyway—hardened her. She probably fed and tended to the farm’s chickens, pigs, and other livestock so often that she developed a fondness for some of them. Their eventual deaths probably hit her hard, but she learned, as all farm kids do, that livestock not only provides food for the family but financial gain when they’re sold to the local butcher. It’s a way of life on a farm, that farm kids learn, but we can imagine that they had a tough time adjusting to that early on. 

Everything that lives dies, and farm kids learn that earlier than most kids but they must also come to grips with the harsh reality that some animals live so long that they overstay their usefulness. Farmers must measure their livestock with a Feed Conversion Ratio (FCR). The FCR is a measure that farmers use to determine how much it costs to feed an animal versus their level of productivity and overall sense of usefulness. Thus, if Annie’s favorite chicken, pig, or whatever livestock she loved most on a farm failed to produce enough to outweigh what it cost to feed them, she knew they were not for long.

Most farm kids also have more pets than most kids, as farms need cats to keep the rodent population manageable, and they need dogs to protect their territory in other ways. They learn, as all kids do, that very few animals live as long as humans. Farm kids experience so much death on a farm that, for lack of a better term, they just get used to it. 

After spending a lifetime on farms, experiencing and learning everything it takes to run a profitable farm, how much of a reach is it to ask if an unusually awful person, with a twisted perspective that could be the result of a mental illness, could view human beings as nothing more than a cog in the machine of farm production? How much of a reach is it to suggest that Annie viewed the humans on her property as her property, or something she owned in the same manner we own cats and dogs, goldfish and parakeets, and livestock. Every state now has their own variation of cruelty to animal laws now, but the laws of the 1930s were relatively limited in scope compared to modern standards. The 1930s citizen could do whatever they wanted to their pet parakeet back then, because they were the owner. How much of a reach would it be for an unusually awful person to suggest they own the guests of the Cook Poor Farm in the same manner, and they can do what they want to them using the Feed Conversion Ratio (FCR) to determine how much it costs to feed them versus their level of productivity, or if they’ve overstayed their usefulness in harsh, stark, and unusually awful determinations of the profitability of the farm.

Humans are easier to train but harder to maintain. Humans are able to do the more complex work animals can’t, and most of them can outwork other animals, but unlike other animals, humans tend to stubbornly seek freedom, fun, and trying to get the most out of life. They also have a way of overstaying their usefulness that just doesn’t make sense financially. The first inclination we might have is to fire the personnel who don’t help turn the farm profitable, but Annie wasn’t paying her farm hands. They were either poor or indigent wards of the state, or family members working for free. The next logical next step, for the farm owner is to find a way to encourage them to work harder, and fear can be a great motivator. Annie believed that mental and physical torture helped keep her staff productive. If that failed to produce results, how hard is it to convince an unusually awful person that those farm hands are overstaying their usefulness?

Anytime we read a true crime book, like Evil Obsession, our goal is to derive motive and motivation of its monsters. As hard as it is for us to imagine how someone could be so callous, malicious and sadistic, it has to be much more difficult for them. “Well, I don’t think a monster like Annie spent one second reflecting on what she did,” you might say. I wouldn’t dispute that, except to say that you might be talking about moral justification. I don’t think Annie Cook spent a second trying to morally justify her actions, but she surely had some “I’m not a monster” moments before a mirror. I base that on my experiences with Beryl Carnelia, who she never tried to morally justify her actions, but she did try to square it in a way that made sense to her and those she respected.

Beryl Carnelia

I never met Annie Cook, or anyone who knew her personally, but I knew Beryl Carnelia, a woman so similar to Annie that reading Evil Obsession felt intimately and eerily familiar. Beryl ran a prostitution ring from her bar, and she exclusively hired less fortunate workers to do the manual labor chores that needed to be done at the bar and in and around her home. The less than fortunate workers didn’t require much money for their services, or respect, and she didn’t give them either. She beat them down mentally as opposed to the physical torture Annie would with her less than fortunate staff, but Beryl’s staff feared her in a manner somewhat similar to the manner in which the staff at the Cook Poor Farm feared Annie. No one feared Beryl ever putting them in an abandoned wagon box to fry in the sun and eventually starve to death, I should clarify, but they feared her abusive tongue. The portrait of Annie Cook that Ms. Yost paints reminds me of Beryl Carnelia most in the sense that they were colorless individuals who were fundamentally unhappy.  

Those who had the opportunity to talk to Beryl learned that this woman had a rock solid personal constitution built on a foundation of solid moral values. Beryl followed the golden rule of treating others the way she wanted to be treated, as long as they were as respectable as she was. She knew the difference between right and wrong, in a philosophical sense, and she would drop the great declaration of human equity and universal rights that “all men and women are created equal.” Watching how Beryl treated the less fortunate, led some of us to think that if she ever read anything, she really would’ve enjoyed author George Orwell’s “but some are more equal than others” asterisk to that great declaration.

She would say things like, “Yeah, but I did that to John Wissam,” when we called her out on the inconsistencies of her philosophy when it came to the way she treated the less fortunate. “He’s an idiot.” She said that as if we should join her in recognizing the clear distinction between an upstanding man, one who may have experienced some rough times, and a total idiot like John Wissam. Anyone reading the characterizations Ms. Yost gathered of Annie Cook can see that she drew the same distinctions. 

Beryl, like Annie, could not stand to see certain people happy. It just rubbed them the wrong way to see select people laughing, enjoying life, and acting the fool. As Annie’s husband Frank said, “Annie isn’t happy, hasn’t been for a long time, and she doesn’t want anybody around her to be happy [either].” Those who are miserable in their own skin are just like this, and they don’t even know they’re doing it. If we were to call them out on it, in the moment, they would deny it, or they would drop the line, “It’s John Wissam. He’s an idiot.” And we let it go, because John Wissam has adapted to this part of his existence, and we know it’s just a part of their relationship. When she does it to us, however, we realize that Beryl Carnelia just can’t stand seeing other people laughing, acting the fool, and enjoying life. 

There’s a tale told in Evil Obsession of Annie’s daughter Clara purchasing a brand new paid of overalls for Joe (Martin) Cook. The two of them enjoyed the new overalls for what they signified and symbolized for a spell, until Annie ordered Joe to remove the overalls. She took the overalls and destroyed them. Another tale speaks of Mary proudly displaying a certificate of achievement from school, Annie took it from her and destroyed it. Another incident involving Mary, spoke of how Annie criticized her for spending too much time in front of a mirror. She cut the girl’s hair off at the ponytail.

“That’s too much,” her daughter Clara complained. ‘That’s too much?’ the reader asks. ‘Annie scarred Mary for life with a hot poker to the face, nearly burned her feet to frostbite when she was a five-year-old, and physically beat Mary with a buggy whip almost every say for sixteen years, and she mentally abused the young girl for sixteen years to essentially damage-to-ruin her entire life, and cutting her hair off at the ponytail is too much for Clara?

To despise others’ happiness that much, it has to be ingrained, right? The dark, colorless nature has to come from somewhere, and our first suspect is the family. Evil Obsession does not provide a thorough analysis of Annie Cook’s family, but we assume that they had to be a dark and colorless family, and Annie absorbed that darkness. As Frank characterized Annie, Beryl appeared to be a good person at one time. We never knew that to be fact, but we often caught glimpses of a kind, loving character, who was full of fun and frivolity. We knew that Beryl Carnelia was spared, or saved, in the past, but we never knew the specifics of what she endured in her youth, because she never talked about her past. Thus, we could only guess that she had whatever color she had taken from her, or stolen from her, through circumstances she couldn’t control.

What is a colorful character? We all define that term differently, depending on the character, but I have my own definition of a colorful character by way of contrasting it to the Annie Cooks and Beryl Carnelias of the world. Beryl laughed at times, we saw it, but it made us feel uneasy when she did, because we knew she wanted our jokes dark. “I have a very dark sense of humor,” she confessed, but we all say that. We all enjoy hearing stories about human foibles, but some like Beryl, and presumably Annie, need something more if they are going to be entertained. There are simple stories of degradations and humiliations, and we’ve all heard those so often that they’re just not as impactful or personal. Beryl types, Annie types, and the type of person we could call unusually awful consider those stories equivalent to cute and clever knock-knock jokes that might not even get a smile out of them. They want stories about human degradation and humiliation. They want pain, be it emotional or physical, in their punchlines. They want to hear a story that if repeated to the subject might cause a tear in their eye.  

Beryl saw the world in black and white so often, and in so many situations that when we talk to her, we can see that she’s had the color drained out of her. She became black and white, colorless, vague, unmemorable and miserable. She became so consumed by bitterness that we can feel it shortly after we say, “Hey, how you doing?” and she responds with some witty, dark retort that she’s learned along the way. Again, we all do this to some degree, but something about the dark trail that followed Beryl’s response told us that somewhere along the way, darkness consumed her.

Final Days 

“Evil always get theirs, in the end,” social commentators tell us. “It might take a while, but it always comes back, one way or another.” And it does …in the movies, and other fictional tales that are built to satisfy our need for substantial forms of retribution. We could say that the darkness so consumes souls, like Beryl and Annie, that we say, “Imagine having to live with them. Imagine being them.” That is its own form of intangible justice, but it’s not enough for us. We want real, tangible justice for the victims who suffered at their hands, and that does not always “come back, one way or another.” Sometimes, evil doers get away with it all, and they never pay a price.

When we immerse ourselves in the tale of an unusually awful person like Annie Cook, the reason it makes us feel so uncomfortable is based on the idea that they disrupt the moral architecture of our world, and we seek some form of retribution to provide a scaffolding that repairs it. We crave resolution not just for the victim, but for the symbolic universe their tormentors fractured. Annie never did time, she was never subjected to an official investigation of any sort during her life, and she never suffered in anyway that would satisfy those seeking some form of karmic justice.

As she laid on her deathbed, however, Mrs. Cook had very few visitors, the only documented one being Joe (Martin) Cook. The officials who befriended her in life were surely relieved that their secrets died with her, and they probably didn’t want their name associated with her legacy in a way that a hospital visit might invite. Her family and various other associates may have been just as glad to see her go for their own reasons. That latter line might straddle the line of speculation, but it’s based, in part, on those witnesses of Annie Cook’s life that Nellie Snyder Yost interviewed after Ms. Cook’s death. Thus, the only form of subtle retribution her victims and other observers felt at the end was that Annie Cook managed to estrange so many she spent her final days on her deathbed, friendless, alone, and unloved. 

If we, somehow, found out that we would die alone and unloved, it might reshape how we live our lives going forward. Would it affect someone like Annie Cook? I can tell you that it didn’t affect Beryl Carnelia. What affected Annie, the woman who killed her daughter, and estranged the husband who once loved her with a malicious, unfounded charge of incest was the idea that she might lose her money. “Oh gawd, help me take care of my money, Oh Gawd help me take care of my money, Oh gawd…” Annie bawled over and over in an irrational state.

When Joe (Martin) Cook, her foster son, and her only documented visitor, heard her shout this, he probably thought about what Frank had said about Annie, “All she’s thought of, cared for, for years, Joe, is money. Money and the power over people to make them do what she wants them to do. It’s a sickness, boy, a  sickness of the mind. I guess we should feel sorry for her, Joe. It is a terrible thing to be sick in your mind.” Poor old woman, he thought after leaving what they assumed her deathbed, all she had to show for eighty years of living was her farm, a little money, and the questionable loyalty of a dozen people she “bought”. Not a friend in the lot. Not a friend anywhere.

Dying without a loved one crying at your bedside, or even a friend visiting her in her final days is probably not what readers would call a very satisfying form of retribution, but when her final tears were cast for her money, the only thing that provided her life meaning and comfort, it does feel fitting and emblematic of her empty and meaningless existence. 

“Evil always get theirs, in the end,” social commentators tell us. “It might take a while, but it always comes back, one way or another.”

The last vestige of hope readers cling to when we hear that “Evil always get theirs, in the end,” was did Annie Cook have a deathbed revelation? Did she find some way, even in an Annie Cook way, to seek some sort of redemption of some kind or ask us for forgiveness in a spiritual or more general way?

One of the former North Platters telling me this story knew a deathbed nurse who tended to Annie Cook at the end, and the nurse informed her that Annie Cook was unreasonably awful to and demanding of those who tried to offer her some relief from whatever pain she experienced in her final days. (Ms. Yost also alluded to this on page 255 of Evil Obsession.) We can also be sure that Annie did not link the pain she experienced with the physical and mental torture she inflicted on others. To her, it was probably just pain, black and white, and colorless pain, and all she had to do was call the nurse for more pain reliever. If the reader of Evil Obsession read furiously to the end to find her comeuppance, some form of retribution of any kind, they either have never known someone even close to Annie Cook, or they didn’t read carefully enough. Annie Cook, like Beryl, died quietly, unceremoniously, and without any hint of regret or remorse, because she never thought she did anything wrong.  

The Unusually Awful Annie Cook 

Annie Cook II: The Horror is in the Details 

The Patient Predator


Those of us from an an agricultural area have all heard the tales about a parent, usually a mother, preparing a chicken for dinner. When we city-dwellers think of the preparations necessary for a chicken dinner, we think of the five-minute drive to the local supermarket, the time it takes to select the best frozen chicken, and choosing a batter (if it’s not pre-battered). We then sit down for our chicken dinner about a half hour later. That’s been the process for so long that most generations have never heard that for farming families, past and present, there are other steps involved that they’ve never heard about when mothers prepare a chicken dinner.

Disclaimer: Some might deem the following Not Safe for the Workplace, and if you are in anyway squeamish, I suggest you locate the ‘X’ in the upper righthand corner of this screen and exit stage right. Some might deem ‘the other steps’ violent and brutal, but they are a way of life on a farm. “It was just the way we did it,” they say. They way they did it, involved a mother entering a chicken coop to retrieve a chicken or rooster for that day’s meal. Once she catches it, she chops its head off and releases it to allow it to run around, headless, until the life runs out of the body, and it unceremoniously falls to the ground. It usually runs around, crashing and smashing into whatever is around it for about ten seconds without a head, until whatever nerves or final vestiges of their muscles finally run out of power. Some find this funny, others consider it sad, and still others find it so funny that it is kind of sad. Whatever the case is, the next time your mother says that you were “Running around like a chicken with its head cut off” you now know the origin of that phrase.

These chicken/rooster post-mortem displays prompt the question, do all animals do this? Do human bodies run around, crashing and smashing into things for ten seconds after the head gets chopped off, until the lifeforce drains out? There is no evidence that suggests human bodies run around in this manner, but there is some dubious evidence that suggests some consciousness remains in the head. The scientific data is about as far from conclusive as possible, but a researching physician in the French Revolution claimed, based on his observations, that a severed head could retain consciousness for 25 to 30 seconds.

As many times as I’ve heard these chicken preparation stories, over the decades, Ken’s version of this practice involved a twist I’ve never heard before. In his retelling, he remembers his mom stalking roosters in the coop. She would enter the chicken coop with a rooster in mind for their meal before she entered. We could write, “At one point, she caught the rooster,” but this does a disservice to the art of catching rooters, as they are notoriously difficult to catch. We could put them in the smallest of pens and coops, and they will still find ways to elude capture with exceptionally quick movements, tricky maneuvers, and some flying involved in their quest to escape. We could also write, right here, that they’re unusually crafty or surprisingly smart when it comes to eluding capture, but they’re not. They just have what athletes call quick-twitch muscles. As usual with animals at the bottom of the food chain, like the rabbit, roosters have quick-twitch muscles that allow them that first-step quickness and that quick change-of-direction speed and agility that athletes prize. These animals obviously need these abilities to avoid faster predators to sustain the species.

Ken’s mother knew this all of this course, and she knew she wasn’t fleet of foot. She knew she wasn’t quick enough to catch a rooster, because no one is. She knew her only path to success involved a patient pursuit. She could have a rooster cornered several times, in corner after corner, and she knew he would continue to successfully escape until eventually he tired out. “She never grew frustrated by her inability to catch the rooster,” Ken said. “It’s very difficult to catch a rooster, and she knew that.”

It would prove a difficult chore even if it were just she and the rooster in the coop, but what makes it even harder are all of the other eight to ten chickens in the coop running around and flying in short bursts to try to avoid their own capture. As such, Ken’s mother would have to watch her step in pursuit, to avoid stepping on any chickens. We can also imagine that with the effort she put into the pursuit, combined with the heat outside, she would sweat profusely throughout her chase, which would lead to all of the feathers flying around the coop to stick to her face. We have to imagine that this would only add to the frustration and anger of even the most seasoned rooster stalker, but she never showed it. “She never grew frustrated or overly impatient,” Ken said. “She knew all that was just part of it.” There were probably occasions when she caught the rooster fairly quickly, but for the most part she had to engage in this patient pursuit, until the rooster eventually tired out, stood in place and fell asleep. At that point, she grabbed it and twisted its neck.

This is the “Wait a second, what?” twist in story. When someone tells a story that is consistent with everything we’ve heard before, we tend to drift a little. We don’t mean to be rude, but we’ve heard this story so many times, and we all know how it ends. Every time I’d heard this story, it ended with an ax, a knife, or some other sharp instrument applied to the member of the fowl family. The entertaining part, if that’s what you want to call it, usually involves the portion of the tale that describes the rooster running around with its head cut off. So, when Ken added the following, the glaze over our eyes lifted, and we said, “Wait a second, what did you say?” to help the rest of our senses catch up. 

“She would hold the rooster over her head, by the neck, and spin it, until she felt its neck snap,” Ken said. “She then released it and allowed it to run around the coop until the life drained out of it. Then she picked it up, stripped it of its feathers, put it in water, and took it inside to continue preparing it for our meal.” 

“Wait a second, what did you say about spinning?” his open-mouthed audience asked. Ken repeated the bullet points of it. “Did she do that to be … theatrical?”

“My mom didn’t do anything to be theatrical. That was just the way she did it.” When asked if he considered her method in any way inhumane, violent, or brutal, Ken added, “Again, that was just the way she did it. My guess is that that’s probably the way her mother and her grandmother taught her to do it. If you asked her if she considered it theatrical, violent or brutal, she wouldn’t understand why you do. It was just the way it was done as far as she was concerned.

“All you need to do is give the neck a quick jerk,” Ken clarified. “Something to snap the bone. It’s really not as difficult or as violent as you might think.”

***

Flash forward, a couple years, and Ken is a teenager. Ken admits that he was a particularly naughty kid, in his youth, and he met the back of his parents’ hands “More times than I can count. My parents were never ones to spare the rod.” As a teenager, it had been a number of years since any of his punishments were physical, but he upped the ante on one particular occasion. “I can’t remember what I did, but it was above and beyond the typical teenage tests of parental patience.”

“I’m going to have to give you the switch for this one,” his mother informed him. “You have to learn your lesson.”

“That’s all well and good,” Ken said, “but I’m a teenager now mom, and I’m a lot faster than you now.”

“You do what you have to do, and I’m going to do what I have to do,” she said, “but we both know how this ends.”

“We’ll see,” Ken said, as he eluded her and sped out of the house. Out on the farm, we can imagine that Ken found so many hiding places that he had a few favorites that he couldn’t wait to use on this day. He probably heard her calling out to him from his favorite hiding place on the farm, and he probably giggled when he heard the frustration in her voice, but she eventually found him. When she did, he managed to elude capture again, and he hid in another one of his time-tested hiding spots. When she found him again, he ran away and hid again. “I don’t know how long this lasted, but it lasted a pretty long time, hours I think, until I eventually got tired of running.  

“I had it coming, and we both knew it. I didn’t fall asleep, like the rooster, but at some point, I just tired out. To be honest with you, I didn’t see the correlations between her patient pursuits of the roosters and me until much later in life, and when I did, I realized it was pretty funny. She never gave up, she was like a patient predator, and I saw it with the chickens and the roosters. She just never gave up. It was just her way.” Ken’s mother did not further Ken’s punishment by lifting him over her head and spinning him, but Ken never forgot that day with the switch. “It hurt like hell. I still remember how bad that hurt to this day, which was kind of the point. She only swatted me a couple of times, and she was done when she thought I learned my lesson.”    

Money: A Love Story


“I spent most of my life making money for someone else,” Eduard Pennington said. “It wasn’t just one day, one week, or even one year, but at some point I realized I wasn’t just wasting my talent, I was wasting time. I enjoyed my time at the corporation, and they treated me better than they should have, but I wasn’t getting younger. I just got tired of doing it for someone else, and through a series of painfully slow, very boring investment platforms, I eventually had the money to do it for myself.”

Some people feel the passion when they hear tales of romance. I get the same charge hearing someone passionately talk about making money. I might be lonely in this corner of the world, but when I hear anyone talk about how they made theirs, I’m not the least bit envious. I’m inspired.  

Eduard Pennington is, was, and always will be a regular schmo. There was probably nothing fancy about his clothes or his car when he was a middle class employee, and nothing changed after he became the multi-millionaire next door. When we speak to him, we notice the confidence of a life well-lived, but we don’t hear the smug arrogance those of us who grew up on cartoons might suspect from such a character. Eduard Pennington is, as depicted in the 2010 book, The Millionaire Next Door.  

“When we look back on our lives, we remember the good, the bad, and the ugly,” Eduard said. “The years I spent working for myself were the highlights. It was so stressful, in the beginning, that it affected my health, and the idea that I made such an idiotic mistake leaving the comfy confines of the corporate world to do this kept me up many a night. I also worked so many hours, getting my business off the ground, that it took a toll on my relationships with my wife and my kids. I still regret missing out on some vital parts of their youth, but other than that, those were the best years of my life.”

Money is not the root of all evil. It is neither good or evil. It is contained wholly within the specimen on which it acts. We define it, and it defines us. If we are bad guys, the pursuit of money can make us worse. If we are good guys, the pursuit can make us better. In its finest form, money is a byproduct of human ingenuity, hard work, and entrepreneurial risk-taking.

“You can get rich working for money, my dad once told me,“ Ed said, “but you can get stinking I-hate-you wealthy when your money starts working for you. Money is power,” Ed added to his dad’s saying, “and power buys you freedom, and that freedom permits you to do what you want to do.”

In the middle of the decade Ed spent working for himself, his company eventually turned a profit. He began delegating most of the authority, and some of the work, to his employees as the profits increased. He trusted them to run the company the way he saw fit, but the resultant free time did not suit Eduard Pennington. He grew anxious and itchy, and in the the process of trying to find something more productive to do he “almost accidentally” developed a device (pre cell phone era) to help make the work of his employees easier. He did it for the money. He did it for the profit, and he did it so well that his company’s profit margin began to dwarf that of his nearest competitors’. After years of pounding them, the competition came-a-knocking. Eduard quickly patented the device, and he shared everything about it with them. He then permitted them to pour through his accounting books to determine the ins and outs of how he was beating them. They waked away believing the difference was this device, and they bought it. Then, their competitors bought it, and so on and so forth, until the device took off. It wasn’t long after the competition incorporated the device into their business that they couldn’t imagine how they got along without it.  

“Word got around, and they came-a-knocking,” Eduard said of a number of entrepreneurs who walked into with bountiful checks in hand. “They knocked loud and hard. I couldn’t believe the numbers they were writing down. I should’ve seen the bidding war that ensued, everyone said I should’ve seen it, but I didn’t. I was wholly unprepared. The problem for me was, they didn’t just want the device. They wanted my whole company. My company, my little baby, and the thing I built from a little granular idea was now a number. It was a gigantic number, for me, back then, but it was still just a number.

“I hated them for putting me through this, and I loved them at the same time,” Eduard continued. “Ten years into this company, and I never wanted to do anything else. My plan had been to see this company to its bitter end, my end, my retirement, or whatever came first. If I told you the number they wrote down, you might consider it an easy decision, but this was my whole life, my routine, and my identity that they wanted to buy. It was the hardest decision I’ve ever had to make, but I just couldn’t imagine, in my wildest dreams, ever turning down the kind of money they were offering.

“I took a month of long-sweaty nights mulling over the plusses and minuses of selling my company. They thought I was playing a card. They thought I was being strategically patient. I wasn’t. I was making sure giving up what I spent ten years building, was the right decision. I hired corporate analysts to project the growth of the company ten years, twenty years out, and I paid advisors, lawyers. I even contacted other owners in my industry to see what they thought.

“Even with all that, I still regretted selling it,” Ed continued. “I regretted it before I signed the documents, I regretted it after, and I regret it to this day. I don’t think I would’ve done with it what they did. Maybe I would’ve, I don’t know, but they took it to another level. God love them, they knew what they had, much more than I did, and I knew a lot, but they took it to the stratosphere. They gave me a lot for it, but if they ever decide to sell, they’ll probably get fifty times what they gave me, based on what they did.”

Eduard Pennington lived the last thirty years of his life The Millionaire Next Door. He took two extravagant vacations to celebrate the prize of his ingenuity, and he bought a verified and minted Babe Ruth-signed baseball to give his reward a tangible quality. Eduard then took care of every one of his immediate family members, in ways big and small, and he made sure they never had to struggle in life the way he did. Then, he did something revolutionary with the rest. He invested it.

“I went boring,” he said. “Boring, old blue-chip stocks with high dividends, bonds, and real estate. I have no creative investments, other than maybe the Babe Ruth baseball, and no sexy, innovative stocks are in my portfolio. My plan was to live on dividends, interest, and appreciation. My financial plan was to go so boring that you might fall asleep before I’m done telling you what I invested in, but that was my plan.”

There are a number of reasons I find Eduard Pennington’s story so beautiful, but one of them is purity. He pursued the American dream from his nook of the world, and he found it. His journey did not involve backstabbing, fraud, or deception. It involved some appreciation of his business, but that was thanks mostly to his hard work and ingenuity.

Eduard Pennington was a good man who worked his fingers to the bone, and he learned so much about his industry that he developed a revolutionary product that eventually went international. He surrounded himself with good and honest men and women based on merit, and they proved their value to his company for a decade and beyond. If you’re reading this with the notion that somewhere around right here in this article, the other shoe will drop to expose some of Eduard Pennington’s character defects, this isn’t that story.

The streamers and Hollywood would never pay one dime for Eduard’s tale, because he loved his wife and children, he didn’t cheat anyone, and he never hurt anyone. He wasn’t a bad guy, and they want bad guys, because we want bad guys. Bad guys are the angle, the promise they make in their summaries, and the selling point to get us to click on their movies. We want tears and pain from the side characters, and a ruthless bloodlust from our main character. No one wants to read a story about a man who loved his wife almost as much as he loved his mother. No one wants to read a story about a nice man who never faltered in his dream to make the most honest money he could, that’s just boring.

***

“Money is not the root of all evil,” someone far smarter than us once said. “Money provides definition. When a bad guy pursues money, it can make them worse. A good guy pursuing his dreams can become a better man in the pursuit.” The idea of money is intangible quality with no definitions of its own. We define money and money defines us.  

Once he took the money and ran, some might suspect that Ed did it all for the money. That seems so obvious to us now that it’s not even worth discussing for many of us. Yet, Eduard loved what he did, and he regretted getting out. “My friends and family said things like, you’re still a young man, and with that money you can do whatever you want,” Eduard said. “I thought that was right and logical and all that, but the truth was I didn’t want to do anything else. I still don’t, but I couldn’t turn the money down, because I didn’t want to be known as the person who turned that money down. I didn’t want people to there goes Eduard Pennington, the guy who turned down big money, and right after he did it, his business fell apart. Every industry, hell every business, goes through cycles, and it was possible that the value of my company could’ve gone down. It didn’t, but it was possible.”

Eduard Pennington did it all for the money. He worked for someone else, because they paid him. He opened his own business for the expressed purpose of making more money, and like all upstart businesses he skimped and saved during the early, desperate years. He even dipped into his nest egg to see to it that his employees were paid on time. He didn’t do this because he was a good man. He did it, “Because it was good business,” he said. “I interviewed and hired every single one of these talented men and women, and I paid them top dollar for their skills, because I knew they could make me more money. I don’t care how loyal your employees are, if they find someone who is going to pay them so much more than you, that will test their loyalties. It’s just good business to find the market for their talent and pay them more than that.

“Why else do you do anything in business?” Eduard asked when asked if he has any concerns that we might view him as a greedy capitalist. “I spent most of my life making money for others. When I went into business for myself, my goal was to make as much money as I could.

“Let me amend that slightly,” Ed said. “If you do it solely for the money, you’ll end up miserable. If you love what you do, and you’re good at it, money is more than a byproduct of all of your efforts, it’s the reward. If you’re not getting paid what’s the point?”