The Freedom of the Self-Checkout Aisle


When the first self-checkout aisle was rolled out, circa 2001, I thought that Big Business had finally invested in technology for someone like me. I thought I was being rescued from the inane conversations that seemingly lonely checkers feel compelled to engage customers in in the full-service aisles. I thought price checks might finally become a thing of the past, in my life, with the advent of self-checkout. I thought I was being rescued from ever having to endure the spectacle of a customer waiting to pull out their checkbook until all the items have been scanned and the total has been given. There are no checks allowed in self-checkout after all. I thought self-checkout was a dream, for do-it-yourselfers around the nation, a dream come true. I thought we would all be granted more time to do other important things in our lives.

Self service checkout-1349917As with any dream, that eventually becomes a reality, I feared self-checkout would be a temporary experiment that everyone would have to do their part in if we ever hoped for it to survive. I knew this experiment was conducted for business, and as with any experiments in business there would have to be a learning curve in the beginning. Eventually, I thought, lines in the sand would have to be drawn if the gods that manned the security cameras were going allow us this privilege long-term.

At some point, I thought, we consumers would have to engage in a melding of the minds that defined those that were prepared for the requirements of self-checkout and those that weren’t. I never thought we would reach an age, in the self-checkout era, where a Darwinian divide would have to be laid out. I just thought that those that were perpetually unprepared would eventually weed themselves out.

You can call me a fool if you want on this note, but I thought that this dream-like opportunity would eventually weave its way through our society in just such a manner that the unprepared would begin to decide that self-checkout just wasn’t for them, that it made them too nervous, or that they couldn’t handle the rigors of all that scanning and swiping. I thought some would eventually decide, through trial and error, that they were just more comfortable with full-service, and that they would never attempt to cross aisles after repeated, embarrassing failings. I thought a certain point of harmony could eventually be achieved where the prepared would say to the unprepared, “I have no problem with you brother. I don’t think any less of you, full-service consumers, as long as you learn your aisle, and they stay there.”  Unfortunately, as we’ve all discovered over time, the self-checkout aisle didn’t cut dividing lines, it only exacerbated the notion that most people live with delusions and illusions of who they are.

I probably wasn’t as prepared as I believe I was back in 2001, when I first began scanning my own items, feeding machines my money, and bagging my owned groceries. I probably made some mistakes that would greatly embarrass me if anyone had tape on it. I wanted to be one of the prepared, though, I wanted to perform self-checkouts for the rest of my life, and I thought I would only be allowed this privilege through merit. I never thought I could do it once or twice and be given a special designation. I knew I would have to prove that I was a prepared one every time out.

And if you’ve ever had a hard-nosed teacher in grade school, that granted you a special privilege, you learned this principle too. You learned that if you didn’t constantly prove yourself worthy of that privilege she granted you, on a constant basis, that hard-nosed teacher took that privilege away from you. If you had that hard-nosed teacher, you learned that excuses played no part in her world of privileges. Act right, and you get them, screw up, and they’re taken away from you. That’s what I though this whole world of self-checkout would eventually become.

I thought that the prepared world would eventually acknowledge that there are some products that don’t have Universal Product Codes (UPC) symbols. I didn’t think this message would have to be sent out twelve years in, especially when we’ve all been in full-service aisles where checkers have to look up UPC numbers on those pieces of fruit, or candy, that don’t have UPC stickers on them. We’ve all seen this, and in the universally prepared world, we prepared for that eventuality before we reached the self-checkout aisle.

Others don’t seem to care about the special privilege self-checkout offers us. They don’t think about the freedom performing our own checkouts offer us, or the time it frees up for us. It’s just another aisle to them. They do little-to-nothing to uphold the standard required to sustain this freedom. They just buy a couple of watermelons and stare at them with confusion, with a loaded UPC gun in their hands. At that point in their transaction, I want to run in and block them from all security cameras. I don’t want the gods manning the security cameras to see this. I don’t want them to know that there are still people, twelve years after its nationwide rollout, that haven’t prepared for the self-checkout aisle.

They twist the watermelons over and over, they turn to their tech-savvy teens, and then they ask the self-checkout checker for help. They have no fear that this could be documented, and that the self-checkout could go the way of extinct animals that weren’t properly equipped to sustain themselves. “You’re ruining this for everyone!” I want to scream. The checker, in charge of the self-checkout aisle slides over, and she punches in the code that these watermelon buyers should’ve noted, on the watermelon bin, the moment they realized there was no UPC sticker on them.

These particular customers aren’t satisfied with the checker’s services. They’re even more confused when she finishes punching in the code.  “I thought they were two for one?” they say.

“They’re only two for one, if you …” the checker went on to detail the specifics of the deal, and the customers only grew more confused. The two parties argued a little. I didn’t know the specifics of the deal, and I didn’t care what they were, but I wasn’t purchasing watermelons. If I were, I would’ve known every detail of deal, because I am always prepared. I belonged in this aisle.

The customers then ask this checker to take one of the watermelons off. We’re stretching into the five minute category, at this point, much too long for a self-checkout transaction. ‘They’re watching,’ I want to tell these customers, ‘And they’re taking note of all of your confusion.  Do you have any idea what you’re doing? Do you even care that you don’t belong in this glorious aisle? You need more help lady, you need full-service, and if you ever paid attention to your characteristics, you’d know this.’

Other self-checkout aisles, others that I abandoned based on the fact that they were loaded with fat, doughy customers, are proceeding through their checkouts with speedy glee. I entered this aisle based on the fact that this family was Asian, and you can call me racist, or racial, but I thought they would have enough intelligence to figure this whole thing out. In my experiences with the Asian people, I have found them to be either intelligent enough, or so embarrassed at their lack of knowledge in one particular area that they sheepishly accepted whatever they were told to avoid causing a scene, or an unnecessary delay to those waiting for them. I have found them to be extreme conscientious, in other words, to a point that usually matched mine. These Asians did not match my expectations, and they didn’t appear to care one way or another that they were causing me a delay.

In lieu of this unprepared family’s actions, I lined up all of my UPC symbols, so I could scan in a flurry. I also took out all the cards that would be necessary to complete the transaction. Now you could say that I was slightly unprepared prior to the example set before me, but I knew where all the UPC symbols were before I lined them up, and I knew exactly where all of my cards were. By performing these few actions, I was not only prepared, I was extra-prepared. I would be cutting a thirty-second transaction down to twenty with my extra-preparedness. I considered this a service to those behind me. I considered this doing my part to sustain the legacy of freedom created by the self-checkout gods. I wanted to show all of those around me, and the gods manning the security cameras, that this whole idea of absolute freedom being afforded to the consumer was not only warranted but necessary in a society of impatient people.

‘We’re almost through,’ I thought when the Asians finally began swiping their credit card. I thought about how much of my life I had already lost watching them struggle through the self-checkout process. I also thought about how, if these people had allowed me to cut, based on the comparatively few items I was purchasing, I would already be home, immersed in a conversation with my wife. I was soothed by the fact that they were swiping their card, though, and that this would be all ending soon, until they began having trouble with the swiping process.

As a non-confrontational individual, I decided to communicate my fatigue for their inability to swipe, through body language. I slumped back and began texting, and I sighed. It wasn’t a huge, look at me sigh, but it was audible. When that didn’t work, I began stretching my head up over the aisles to look at other self-checkout aisles, and how much fun they were all having over there. I never intended to go to another aisle, it was too late at that point, but I thought if nothing else comes of this, at least I can inform these unprepared people that they should never go through the self-checkout aisle again. They were just too unprepared for the self-checkout requirements, and if they only learn one thing from this whole experience, perhaps future generations of consumers can be spared from ever having to go through this kind of trauma again.

After the fourth swipe, the Asians cast an obligatory look at the back of their card. After the fifth swipe, they cast the obligatory look to the staff member in charge of helping out self-checkout customers. This staff member slid over again and achieved an approved status on her first swipe, and the customer granted the checker the obligatory excuse for why she couldn’t do it herself. I thought of Larry David.

Larry David is not a good swiper, and he acknowledges this, and Larry David is a relatively intelligent being, and even he can’t explain why he’s not good at swiping:

If you told me twenty years ago that I wouldn’t be a good swiper,” Larry David said, “I never would’ve believed you.”

‘Being a bad swiper is not a sign of a lack of intelligence,’ I repeat in my head over and over, until I begin to believe it. ‘You’ve had some problems swiping in the past, and you’re a reasonably intelligent being. You know this, the gods have to know this, and they have to be making some allowances for these Asians in their notes.’

I am through my self-checkout transaction in under thirty seconds. The people behind me love this, the gods behind the security cameras see this, and I almost sprint with my shopping cart to get right behind the Asians as we exit the supermarket, to show them that a self-checkout transaction can be performed this fluidly by someone that is prepared. I want them to know that in the future, if they’re as unprepared as they were today, they should probably just go through the full-service aisles to engage in witty banter with a checker. I want them to recognize which aisle of humanity they belong on, so they won’t ever venture into our glorious, self-checkout line again. I want to tell them that it’s fine that they’re not prepared, and that I think nothing less of them, as long as they acknowledge the facts about who they are, and they don’t venture into our world ever again. This freedom should not be afforded to all, I will tell them, and we will both laugh when they say, “Those aisles just make me nervous.” That laughter will be fueled by both parties acknowledging that we’re just different people, neither of us superior to the other, just different, and if we could just learn to stay in our separate aisles, the world would be a much better place to live in.

I’m a Little Bit Polka, and a Little Bit Rock and Roll


I used to think I was a rock and roll dude, and I mean totally … when I was around a bunch of polka people. I might never have been as avant garde as I thought, but I’ve been informed, of late, that I’ve become anything and everything but rock and roll. I’ve become polka. I found this out at dinner one night, when a real rock and roller rebelled against a polka comment I made. It didn’t completely surprise me that she considered me the vanguard of traditional thought –that needed to be squashed for the purpose of her attaining a rebellious, rock star personae– it did surprise me, however, to find out that I was only polka, but I liked it.

I, too, used to regard societal norms as something in need of a good squashing. I used to think those who ascribed to traditional thoughts did so in a 1950’s, Leave it to Beaver, and uninformed manner, until I realized I was doing what I was told. The avant garde informed me that if I wanted to be considered dangerous, risqué, and avant garde, there was a distinct set of beliefs to which I must adhere.

A rock and roll dude

Back when I had no idea who I was, or what I wanted to be, but I was willing to do just about anything, and say just about anything, and be just about whatever I had to be to have one person confuse me with a dangerous, Jimmy Hendrix lick, or a controversial and provocative John Lennon lyric. I wanted to be indefinable, complex and cool, because I didn’t know what I had to do to fill my basket yet, and it disgusted me when others, so sure of themselves, did. What my friend said to me the other weekend was that indefinable, rock and roll something that I would’ve said to my own polka people, twenty years prior, and my reaction to her comment was as silent as my recipients’ were.

Why was I silent? I didn’t know what she was trying to say, and I didn’t see the value in it. If I displayed confusion in the face of that comment and said, ‘What?’ she probably would’ve gotten off on that. I know I would’ve, in my rock and roll days.

‘Nothing,’ is what she might have responded had I made the fateful decision to say ‘What?’ and she probably would’ve done so in a deliciously dismissive manner. ‘You wouldn’t get it if I told you, and you probably never will,’ is something she might have added, and she probably would have considered that whole dinner discussion delicious.

It dawned on me that when I used to say such things to the polka people around me, it was as confusing to me then as it is now. I didn’t know what I was talking about back then, but I wanted to be the apathetic, complicated characters I saw in the movies and heard in my tunes. I thought those actors were so cool rebelling against complicated matters they knew nothing about, and I used the catch phrases and song lyrics they taught me to dismiss the polka people. I thought their lyrics were so delicious that they afforded the characters a persona that suggested they were the only ones who truly knew about the matters they were discussing. I wasn’t sure if I didn’t have enough confidence to pull it off, but for some reason no one was as affected by my presentation as those character actors were in the movies.

“What are you rebelling against?” was a screenwriter’s line a female actor used in the movie The Wild One. “Whaddya got?” The male actor responded with another of the screenwriter’s lines.

Translation: ‘I don’t know what I’m rebelling against. I’m too young, and too uninformed to rebel against anything of any substance, but isn’t my indefinable rebellion cool?’

‘Lines like these and other lyrics from the rock and rollers are great and all,’ I wanted to say to my fellow rock and roll rebels, ‘but I got all these other guys hammering me for more details, because I don’t know what I’m talking about. You have to give me something more here.’ 

Undefined rebellion in songs and movies are so cool, and the idea of rebelling against the norm, the status quo, or the “whaddya got?” is the epitome of greatness, until the various theys in our life kill the messengers for not knowing what we’re talking about. What are we rebelling against exactly? We don’t know, and the rock and roll rebels don’t know either. If they know, they’re not telling us, because they enjoy the cool deflector shield they wear that suggests we’re not supposed to ask. Those who do know, know that it’s something beautiful and indefinable. It’s something that the important, dangerous, and attractive know, and if you don’t, what are you doing here anyway?

I spent some time around rock and roll dudes, in my rock and roll days, and they were adamant that “I don’t get it, and I probably never will”.

“I don’t,” I said when I reached an age where I was confident enough to admit it, “explain it to me.” I was confident enough to admit that I wasn’t a rock and roll dude, but I wasn’t so confident that the latter line was a confrontational challenge to their beliefs. I was not a person who believed that there was some intrinsic value to being uncool. I wanted to know what they knew, and I would’ve loved if they tossed the keys to the “it” world to me, but it wasn’t such a driving force that I was willing to do whatever it took to get there.

I now know there is no secret formula. “It” is an idea steeped in superficialities. If you have an “it” look, you have “it” without being required to get “it” qualities. If you don’t, and you want in, you have to believe in those who do. You have to have faith in the otherwise quiet, cool kids who use a catch phrase or a song lyric to condemn those with a polka mindset. Unquestioned allegiance to the unquestioning allegiance of what the “it” crowd believes can lead a messenger to being an avant garde rock and roll rebel that some confuse with an independent thinker.

With all of those contradictions in mind, when my dining companion confronted me with the idea that I’m no longer a little bit polka, and a little bit rock and roll, because I’m not the least bit rock and roll, I took it for what it was, because I knew she couldn’t define the alternative any better than anyone else could. No one can explain it, of course, and although I’ve never been the best student of what “it” is, because I’ve never had “it”, I now know what I have to buy to get “it”.

Details, Details, Details


Epiphanies, like women, can pop up when you least expect them, and they can free you from a troubling part of your life you didn’t understand as a problem until they were revealed. Most of us learn if we’re multi-taskers, optimistic, outgoing, genuinely funny, and/or thick-skinned to those who label us otherwise. Isn’t it interesting when a “That’s me!” pops up that teaches us more about ourselves than we know before.

In a PBS documentary on Mark Twain, a number of incidents arose in the building of Twain’s home, and the construction team began “badgering” Twain with questions regarding how he wanted them handled. The questions regarded the construction of his home, a place the older Twain would presumably live in for the rest of his life, so the observer should forgive the construction crew’s chief for the badgering. The team didn’t know how he wanted some particulars of his home constructed, and they probably had hundreds of questions for him. What the team did not know, however, was that Twain had an oft expressed aversion for details.

Twain

“That’s me,” I thought. If I were to construct my own home, I can see myself going “all-in” on the big, meaningful constructs. I can see myself all-in on the design, and some of the details. I can see myself all hopped up in the beginning, acutely focused, and knocking out every question with pinpoint answers. I would consider other perspectives, others’ advice. I would probably read books, watch YouTube videos, and gather as much information as possible to make an informed decision. At some point, and no one knows when this point hits, I would begin to shut down. It often happens soon after the this-and-that questions hit the floor.

“Do you want this or that?”

“I’ll take this.”

“Are you sure, because that offers a this and that.”

“OhmiGod, just gimme that then.”

“It’s your house,” they say. “We just want to make sure you’re getting what you want.”

“I understand. Give me that.”

Details, regarding otherwise inconsequential minutiae, make me feel stupid. These details start firing far too many neurons in my brain for me to handle, and I often get overwhelmed and exhausted by them. I know that I should be listening to every question, and I feel guilty for not being able to ponder all of the details they give me to come up with the ideal solution for my family, but my capacity for such matters is limited. When the flood of this-and-that questions hits, I’m completely out of gas. “Whatever, just get it done!” I’ll fall away from the creative to what is expected, and what it is that those still paying attention want. My answers going, forward, are autonomic. “Yes, that sounds fine,” I’ll say without knowing the question. I’ll just want the damn thing to be built already by that point, because I’m not a details-oriented guy. I’ll want to make the big decisions, but I’ll want to leave all of the “inconsequential” details-oriented questions to others.

I feel guilty. I want to be involved, informed, and constantly making acutely focused decisions throughout the process. I feel guilty when others start making the decisions that affect me, because I know I’m an adult now, and I should be making all these decisions. There is also some fear that drives me to constantly pretend that I’m in prime listening mode, based on the fact that I may not like the finished product if I’m not involved in every step. I may not like, for example, the manner in which the west wing juts out on the land and makes the home appear ostentatious, or obtuse, or less pleasing to the eye with various incongruities, and I’ll wish I would not have been so obvious with my “Whatever just do it!” answers. Details exhaust me, though, and they embarrass me when I don’t know the particulars that the other is referencing.

I don’t know if the guilt is borne of the fact that I know I’m an intelligent being, and I should be able to make these decisions in a more consistent manner, or if I’m just too lazy to maintain acute focus. I do have a threshold though, and I know how my brain works. I know that if there are seven ways to approach a given situation, I will usually select one that falls in the first two selections offered. I usually do this, because I’m not listening after the second one. Everything beyond that involves the other party showing off the fact that they know more than I do. I know this isn’t always the case, but it’s the only vine I can cling to when having to deal with my limited attention span and the limited arsenal of my brain.

Knowing my deficiencies for retaining verbosity, I will ask for literature on the subject that provides the subject a tangible quality that can be consumed at my pace. If I do that, and I have, I will then pretend to read every excruciating word, but I will usually end up selecting one of the first two selections offered. Companies know the predilection we have to choose the first one or two selections, and they pay search engines to optimize their place in searches. We might envy the person who knows enough to know that selection #7 is the ideal company for this job, but we know we’re not that guy.

I like to think I have a complex brain. I like to think that I display all that I’m about in my own way, but I’m always reminded of the fact that most of the people around me give full participation to the details of life no matter how overwhelming and exhausting they can be to me. It’s humbling to watch these brains, I like to consider inferior, operate on planes of constant choices, and decisions, and retentions, and details I am incapable of retaining.

I have this daydream that I will one day be given an excuse for having such a limited brain by the relative brilliance I reveal to the world in the form of my book. I am interviewed in this dream, and I am asked, “So, what does it mean to you to have crafted such a fine book?” I am far wittier than reality would suggest in this dream when I reply: “It will help me deal with all of my faults better. The fact that I cannot fix my own plumbing, can now be countered with, but I wrote a fine book. The fact that I cannot fix my own car, compete with my wife in certain areas of intelligence, or hold down a decent job can now be countered with, but I wrote a book that is held up as a fine book in certain quarters.”

We’ve all heard the line “Everybody’s mind works differently,” but until we learn something regarding the fact that the brilliant mind that composed Huckleberry Finn has similar deficiencies, we cannot help but feel guilty about them. “Well, work on your deficiencies,” those around us suggest, and we do when that next project comes about. We’re out to prove ourselves in that next project. We answer every question, from the first few to the this-and-thats, with prolonged mental acuity. When that third and fourth project rolls around, however, we’ll revert back to those inferior brains that can’t retain details, and it is then that we’ll envy those “inferior” brains, consistently showing their superiority. This could lead those of us that never knew we were suffering from such a recognized deficiency into feelings of incompletion, until someone like Mark Twain recognizes and vocalizes his defeciencies for us.