Eat Your Meat! How Can You Show Appreciation for Life, If you Won’t Eat Your Meat?


“You’d eat it if you were on the field of battle,” Dad said when I displayed preferences regarding the food he prepared. “You’d eat it if you were hungry, but you’ve never known hunger, not in the sense that others have.”

Convincing children to show appreciation for food is a time-honored concern that dates back to the cavemen. When the caveman’s children stated they were tired of eating Mammoth, their mother probably felt compelled to remind them of the sacrifice and danger their father faced to provide them with their meal of the day. In those days, acquiring food was much more perilous than a drive to the grocery store. We can assume what the tales were like, those stories of peril the hunters went through, but we can also assume that the stories eventually bored the children. Later in the timeline, parents informed their children of the lack of available preservation techniques: “Eat it all, or it will go bad.” Modern technology provides safer and easier access to food, as well as preservation techniques that have become so common for so many generations that most parents have never been hungry, not in the sense that others have, and they’ve taken food for granted for the whole of their lives too.

The trick to convincing children to appreciate food is more difficult today than ever before. Some parents inform their children of the plight of third-world children, hoping to instill appreciation for what’s on their plates. My dad knew little of that, but he knew the life of a military man. He knew C-rations, and he learned about the scarcity some endured during the Great Depression secondhand. He attempted to use that knowledge to stoke appreciation for food in his boys.

The theme of Dad’s stories was that the manner in which one eats is a window into their soul. He also believed it a testament to manliness and anyone who questioned his manliness need only look to the girth he carried for much of his life for answers. He was a human garbage disposal, and he expected as much from his sons.

“I never had to worry about you eating,” Dad said. “Your brother caused me some concern. He’s finicky.” That would prove to be one of the greatest compliments my dad ever gave me.

Finicky was the only F-word in my dad’s vocabulary. A finicky eater, to him, was that certain someone who thought they were so special that they took matters for granted. He considered them oddballs, and he viewed them in an unkind manner. My brother’s finicky nature reared its ugly head most often when onions appeared on his plate. His open disdain for them was a constant source of embarrassment for our dad.

Dad was Old World. He lived in an era when the gravest insult a man could heap upon a host was to leave a morsel of food on their plate. Most descendants of Depression-era-parents, the last American era in which food could was even remotely scarce, learned of the value of food. Any grown man that dared to display an eating preference disgusted them, because they could recite stories when such a luxury was not available to most. They also experienced their own limited selection in the military and the wars, and they hoped to instill an appreciation of food in the next generation. Our dad may have been more diligent in his efforts than others’, bordering on obsessed, but he considered it his legacy to pass this knowledge along to his boys.

Other than his concerns regarding my brother’s finicky nature, our dad was also concerned with the fact that he didn’t pay as much attention to his meal as our father felt was necessary. My brother was prone to pausing while he ate. He also enjoyed talking during meals, and he even had the audacity to glance at the TV set while we dined. This was anathema to our dad. When food was on the table, we were to nourish ourselves without distraction. Doing so, paid homage to all that went into the various lines of production that led to our bountiful meal food. An individual seated at my father’s table was to eat with time constraints similar to those of a soldier’s, who appreciates the fact that he has a limited amount of time to get the nutrients contained in those humble C-rations into his body if he wants the energize required to take on the day. He didn’t necessarily want us to eat fast, as much as he required diligence, because he believed it made a statement, a cherished response to eat as if we didn’t know where our next meal was coming from. Consuming food in that manner, at Dad’s table meant that we had deep respect and appreciation of those who gave up their lives to provide us the freedom to eat whatever we wanted.

He never had a problem with me in this regard, as I said, but my brother needed constant reminders. Dad tried everything to get through to his boy. Along with all of the aforementioned techniques, he endeavored to instill appreciation in my brother by informing him of the preparation process involved in the meal before him. My brother was not disobedient or rebellious, nor was he unappreciative or ungrateful. He tried to remain focused on his meal and he attempted to finish it to adhere to that paternal guidance, but he inevitably fell back to his methodical approach to eating. This provided our dad such consternation over the years that he developed a bit of a ballad, what we called the “Eat, Tono, Eat” song. This song, much to my father’s consternation, would become something of hit among friends and family, and it had the following lyrics.

“Eat, Tono, eat.

Eat, Tono, eat.

Eat, Tono, eat.

Oh … eat, Tono, eat.”

Anyone eavesdropping on one of his limited engagements might have mistaken Dad’s “Oh” crescendo with a pleasing and creative bridge to the fourth stanza, but aesthetics did not motivate the man. He was a former military man and tool man. He created utility to fulfill need. He composed no other lyrics for the song, and once it served its purpose and my brother began eating again, dad never sang it again. He may have sang the song a couple times, but the threat of it loomed forever more. He didn’t intend to be humorous, unless using humor furthered his goal of getting my brother to eat. As long he achieved that, my favorite single of all time could whither on the vine for all he cared. Whether or not a listener enjoyed the tune was on them, as far as Dad was concerned, but they would find themselves wanting if they called for an encore.

Taste did matter to dad. He enjoyed well-prepared, flavorful meals as much as the next guy, but anyone can eat a meal that tastes delicious. What separated one man from another, in my father’s worldview, was what that man did to a meal that was less than flavorful. Based upon his internal sliding scale of characterization, eating a foul-tasting, poorly prepared meal was a tribute to our ancestors who could afford little more than a meal of pork and beans on buttered bread. The pièce de résistance of his personal campaign to honor those who came before him arrived in the form of a flavorless, bare bones sandwich. This hallowed sandwich consisted of one slice of the cheapest bologna mankind has been able to produce, between two slices of bread so flavorless that I doubt any competitors in bread industry knew the manufacturer’s name.

Mustard and mayonnaise didn’t make it on dad’s sandwich either, for condiments were luxuries our ancestors never knew about, “back when times were hard”. My father wasn’t the type to pound a point home with a joke, but the thrust of his philosophical approach to eating was that if a man could eat a cheap, flavorless bologna sandwich, sans, condiments, it would put hair on their chest.

On the subject of humor, the reader might infer that part of Dad’s philosophical approach to eating involved at least humorous subtext. While many aspects of Dad’s philosophical approach to life were subject to interpretation that could lead to some unintentional humor, I can say without fear of refutation on this one subject, that the methods he utilized to pass on his deep appreciation of food were never funny to him.

With such a strict, uncompromising mindset drilled into one’s head over decades, one cannot help but feel disgust for those who display preferences. I didn’t draw a direct correlation to my dad’s philosophy for many-a-year, as we do not make connections to the conditioned responses we have. It did become an undeniable source of Dad’s repetitious conditioning, however, when it disgusted me that my brother and his wife allowed my nephew to subsist on a diet of macaroni and cheese, carbohydrates, and sugary sweets. I didn’t expect the young child to make informed, diverse choices, but I expected more of the grown man, my brother, inundated by our father’s unrelenting lessons and philosophical exercises. My concern was not limited to health, though that was part of it, but I couldn’t believe that my brother allowed his father’s grandchild to limit his diet to such a narrow list. I expected my brother, a student of our father’s no-excuses approach, to teach his son how to eat, and to drill into his son’s head the variations of what that meant. My nephew’s excessively short list of preferences disgusted me, but the idea that my brother allowed it percolated inside me until I had to say something.

Some part of me wanted to pass on the entire cannon of Dad’s philosophy, but I didn’t want to insult my brother in front of his wife and son. I bottled up most of the comments I wanted to make, and I drilled it down to one simple comment, “You don’t know how to eat.”

As soon as the words slipped out, I wanted to take them back. I wanted every thought and motivation behind that comment expunged from the record. Those words, along with the act of actually saying them, contradicted the worldview it took me decades to build. I abided by my father’s wishes, but I never did so in silence. I questioned him, analyzed his philosophies with words that could pierce and deflate, and often followed that up with ridicule and mockery.

I was the rebel in the household that swore my father’s ways were wrong, antiquated, and heavy handed. My life’s mission was to juxtapose myself to everything my father stood for, yet here I was attempting to pass on the most sacred tenet of my father’s gospel to his grandson. It was the most powerful encounter I would experience with the power of conditioning, and I shuddered within it.

Although my father never offered a philosophical pivot point for his beliefs on food in general or on and the appreciation thereof, I believe it all centered on individual preferences. Preferences, in his view, were an ostentatious display of luxury, and he chose to deprive himself, in a manner equivalent to a man who buys a moderate sedan when he could easily afford a luxury vehicle.

Another aspect of Dad’s code involved never calling another man out on his preferences. He recited tales of men with preferences, but he did so in the privacy of his own home, for the sole purpose of providing parables, to instill crucial lessons in his boys so we wouldn’t grow up to be like them. He was the product of an era that did not permit one man to comment on the ways and means of another, lest anyone interpret it as one seeking some form of superiority. When I dared to evaluate others failure to live up to dad’s credo, he scolded me for calling another man out like that.

That confused me, as I assumed that the mockery of others helped define the ideals our dad tried to teach us, but he would have none of it. “What a man does in the privacy of his own home is his business,” he said. Those days of appreciating the sanctity of one’s privacy are so far in the rear-view mirror now that no one remembers them anymore. In its place are endless lists of preferences and proselytizing of preferences, until one achieves the desired state of superiority.

This consideration for those beyond our address did not extend to his sons, however, for when we displayed preferences, his honesty was blunt, so much so that it might have appeared brutal to anyone outside our walls. Dad believed that what he did in his own home was his business.

The one asterisk in my dad’s otherwise strict and uncompromising rules on eating was that we could exhibit some preferences, as long as we preferred things in conjunction with an appreciation for the luxury afforded to do so. As long as we didn’t indulge in what he considered elitist preferences, and as long as we didn’t indulge in our preferences to achieve superiority and wander onto a plane of disgust for those of us who had no such luxury, he permitted our few discerning tastes.

“Those who had real-world concerns of the onslaught of Adolf Hitler and the subsequent spread of communism didn’t have the luxury of preferences,” Dad said on more than one occasion. “They had real-world concerns that plagued them to the point that anyone who engaged in such theoretical nonsense would be ostracized and castigated for the eggheads they were in my time.

“A person who engages in such trivialities has never known true scarcity and sacrifice. He leads the life of blissful ignorance, and we cannot blame him for that. He is a product of his time, but it is his parents, and grandparents, responsibility to inform him that his self-anointed superiority condemns not only those who don’t share his preferences but also those who might not have had the same luxuries afforded to him.”

The Nonconformity Market


Cool dudes are out there, and nonconformity is their thing. They seek out that which others consider odd. They know that they are trendsetting fashionistas, and that everyone they know, knows it too. They know it better than we do, and they know that they’re not rebelling. They don’t care for labels. This is just who they are. They preach their nonconformist tastes to every fake nonconformist in their inner circle, and they get off on the fact that we don’t understand them. They are the only true nonconformist they know. They don’t fall prey to the whims of the Man, that fat cat, or the Scooby Doo bad guy, CEO that smokes cigars he lit with $100 dollar bills. They are an individual with selective, refined tastes that supersede everyone else’s tastes, and this is your status in their world. They are the true nonconformist.

noncomWhat they don’t understand is that the world is immersed in nonconformist rebels, and that they are so numerous that there are nonconformist rebel markets created for nonconformist rebellious consumers that rebel against conformity. What they don’t understand is that the capitalist pig system abhors conformity for the most part, for if nonconformity didn’t exist there would be very few stores in a mall, there would be little stratification of prices in each store, and there wouldn’t be the large number of products in the large numbers of stores in every mall.

In our youth, it was possible for supermarket chains to have multiple items in the breakfast row. They had the cereal section, in that row, and that was bracketed by other breakfast-related items. The variety of cereals have grown so varied that there is but little room in that side of the aisle for Pop Tarts and other breakfast related items. A shopper is more apt to find maple syrup, and other smaller items on the opposing side of the aisle, or in another aisle altogether.  

Walk into any cell phone store, and we’ll see a number of phones that conform to the function of nonconformity, but we’ll probably see that store for what it is after a while. We’ll start to realize that these stores appeal to our sense of non-conformity, or our elevated knowledge of the technology of one phone versus another that we’ll end up skipping that store to go to the one three stores down that appeals our knowledge and our sense of non-conformity. If we are so well informed that we know that neither of these stores provide the degree of technology necessary to suit our needs, boy, have we got a store for you online.

If you’re willing to pay a little bit more for a socially conscious store, we have a whole line of products for you, and they are friendlier to the environment, they have “We support Green Peace” stickers on all of their products, and anything and everything we abhor about what is being done in the South American rain forests. Let those poor suckers continue to buy their inferior products from store A, but they should do so with the knowledge that they are not down for the cause.

The capitalist pigs of the cell phone industry, the clothing industry, the electronics industry, and the leather wallet industry know more about your selection process than you do. They know that our discerning, refined tastes are such that we would never buy a candle wax that is distilled from “Big” oil. Our preferred candle is composed of a wax carefully removed from honeycombs created by bees, so as to not disturb their honey making process or their larvae storage. They also know that to cater to their clientele, they will be required to provide an example of this process to all concerned consumers in a video on their website. These stores know, probably more than any other outlets, that the success of their niche market depends on making their customers feel more socially conscious, more knowledgeable, and more empathetic, and as such it will be required of them to provide their customer base an outlet through which they can further detail their pleasure, or complaints, with the products they sell in their store. As such, they will have some sort of comments section on their website that they will have to monitor on a daily basis, for even the most simple reply to the comments on the website will substantiate the long-held beliefs of their customer base. All they will have to say is something along the lines of “You’re right Doogie Howser232, we will address your valuable information at our next meeting.”

We are all victims of our own knowledge of markets and political consciousness. We make decisions in life, based on what we read and know. Our discerning tastes based on knowledge are studied and commented on in board meetings, and there is nothing special about us. We are members of a demographic, and if we do manage to somehow become an outlier in anyway, there will be a new market created to suit our new stratified needs and desires.

This new market will want to know how much we now “know” about phones and clothes, and they will soon find a way to appeal to us on a new, knowledge level. They want to understand what shaped our new knowledge, and why we think that way, and they want to have that perfect product ready for us when we’re ready to open up our pocketbook.

But I am a true nonconformist, rebels that doesn’t give a durn about any of that nonsense. The capitalist pig machine can shrivel up and die for all I care, but you’re adding to it poopy bear. We’re all creating, and adding to, a diversified and stratified market that has existed longer than we’ve been alive. We can say we’re rebels, but the month after we claim a new discerning taste, a rebel store will open up with all kinds of new, rebel paraphernalia to appeal to us. You’re a punker you say? Well, where did you get all your punker gear? Did you make it by hand? No, well, what else do you have in that Punkers R’ Us bag?

It’s called consumer rebellion, and it’s become such a primary staple in the capitalist pig, American system that capitalist pigs have opened up a store in just about every mall in America just for us? We wear a constant, nonconformist snarl, how can a capitalist pig sell a snarl? We can’t, but we can give you everything you need to bracket that snarl. We can sell a suitable get up that frames that snarl in such a way that it can make it more powerful during rebellious consumption. We can buy a tongue stud at this store, but for those who want spikes in the shoulder pads of their leather jacket we may have to go to the store three doors down and across the hall, and to buy the latest rebellious, nonconformist punk rock album, we’ll have to go down to the first floor. The current, capitalist pig system in America today needs you! and your rebellious consumerism to survive and thrive.

Tattoos were once the epitome of rebellion. An individual could define himself as an outlier with one simple, strategically placed tattoo that was somewhat visible, but not so visible that it was obvious. An individual with a tattoo attained instantaneous conversation status. Everyone has one now, so the true rebel got two, then three, and finally four, until four wasn’t enough, and the whole body art market rose from the back alley to strip mall status. How embarrassing is it to thee true rebel, tattoo aficionados that this market rose to the level where a consumer in Omaha, Nebraska found that tattoo parlors began to compete with Burger Kings in the total number of locations?

People, from the lowest marketer go to the fat cat CEOs, want to know what we’re buying and what we’re consuming, so they go to our favorite Euro bar to find out what the latest nonconformists are wearing, drinking, eating, and in all ways consuming. There’s a whole lot of consuming going on out there, and it takes a whole team of studious marketers to understand it all. These studious marketers then present their information to that fat cat CEO, with that mighty bank account, to create a fashion line that brackets your snarl and appeals to that nonconformist ethos that we have to tell the world that we just don’t give a durn about nothing.

The 50’s and 60’s were a relatively homogenous era that built a fairly homogenous market. It was the Leave it to Beaver, Dragnet, Davy Crockett era. It was an era where fat cat CEOs dictated to the populous what was hip and fashionable. If they wanted everyone and their brother or sister to buy what they were selling, they had Marilyn Monroe and Marlon Brando wear it. They had The Beatles sponsor it, they had Milton Bearle smoke it, and it all gave birth to the ‘keeping up joneses’ meme. Marketing and commercialization have always dictated style of dress, home décor, and artistic tastes, but the power they had back then was considerably stronger before the late 60’s. The late 60’s were a time of nonconformist sophistication that brought forth some degree of individualism, at least when it came to clothing and music, but the markets didn’t sit around and lick their wounds over the power they lost. They adapted. The nonconformity market was born. It was a submarket that up and coming, risk-takers, otherwise known as entrepreneurs, adapted to, and they left the conformists in the dust, until the nonconformist consumers adapted and bucked the current nonconformist trends, and the market adapted again and again, until they started appealing to the nonconformist goth with a snarl. These sub markets were all created to appeal to those that marketing and commercialization didn’t. Up and coming, risk taking entrepreneurs saw dollar signs in tie dye shirts and bell bottom pants, and Ocean Pacific shirts, and Vans shoes, and on and on, until there was a market for every form of nonconformity a hip, nonconformist dude could think up. Our level of nonconformity is actually conformity in America today, and we are no more special than the nonconformists that we are laughing about here.

As David McRaney states in his book, You are Not so Smart: “Poor people compete with resources. The middle class competes with selection. The wealthy compete with possessions. You sold out long ago in one way or another. The specifics of who you sell to and how much you make – those are only details.”