The Seemingly Insignificant Lego: A Philosophy of the Obvious


“We don’t need no stinking instructions!” I said to the enjoyment of my son. “A trained chimpanzee could figure this thing out. Right? Give me some!” I said slapping skin with my son after we ripped the cellophane away and cracked open the little package inside to begin our Lego adventure. We felt like pioneer adventurers going it alone, because that’s just what we do. We’re the types who venture into dark forests without a map just for the adventure and just to say we did it.  

For those of us who aren’t great at building things, putting big blocks together correctly provides a sense of satisfaction so complete that it just feels so me and so right. “It looks just like it does on the cover,” we say, sharing a smile.

This idea, and I’ll say it, the fun of this adventure all comes crashing down about a fourth of the way through when one of the other large constructs doesn’t snap into another quite right. It makes no sense. It makes so little sense that we drop the ego and consult the instructions. The instructions inform us that we will now have to tear all of our hard work apart to insert a crucial tiny, seemingly insignificant, yellow, transparent Lego. In our frustration, we wondered why the Lego designer didn’t just include a little extension on the larger piece to render the little, yellow Lego unnecessary. 

After we complete the reassembly, and our frustration subsides, those of us who seek philosophical nuggets wherever we can find them, think there might be some sort of philosophical nugget in the requirement of the seemingly insignificant Lego. Some call these moments Eureka moments, or epiphanies, but we prefer to call them “Holy Crud!” moments. “Holy Crud, there might be a philosophical component behind the Lego designers making the tiny, yellow piece so mandatory for completion.” Movies might depict this as the lightning strikes moment, or they might put a cartoonish lightbulb above the head of the main character that leads them to look at the camera and say something to viewers at home that break down the fourth wall. 

The little philosophical nugget we thought we discovered, or imagined, that day was that in most real-world constructs, little parts are as important as the big ones, and sometimes they’re more important. The spark plug might be one of the smallest parts on a car, for instance, but if it’s not firing properly in a spark ignition system, proper combustion is not possible, and our car won’t run properly. Do Lego designers have an unspoken philosophy that they want to share with their customer base that some of the times, the seemingly insignificant is just as relevant and more vital at times?

“The unapparent connection,” Heraclitus said, “is more powerful than the apparent one.”  

“Life is filled with trivial examples,” Dennis Prager once wrote. “Most of life is not major moments.”

When developing a personal philosophy, some of us prefer to go it alone. We don’t want to follow instructions from our parents, or any of the other authority figures in our lives. We prefer the adventure of going it alone for the philosophical purity of it that often leads to greater definition on the other side. “We don’t need no stinking instruction manuals.” We enjoy putting large concepts and constructs together to figure various situations and matters out, and we want to design our own philosophies that discount the need for tiny, seemingly insignificant ideas. Do we make mistakes, of course, but they only provide lessons we can learn and greater philosophical purity and the resultant definition. This can also lead to individualistic ideas that might not be earth-shattering to you, but they lead us down paths we never considered before, and we take great pride in informing anyone who will listen that we arrived there all on our own. 

About a fourth of the way down that path, we make other mistakes, and those mistakes begin to compile, until we realize with frustration that we might need to consult our instruction manuals. At some point, we realize we might have to tear our big ideas apart to allow for the crucial, unapparent connections we failed to make the first time through. The frustrating part is that when we learn the solution to what ails us, it was so obvious that it was staring us in the face all along. We then wonder how much easier our lives might have been if we discovered it sooner.

The Philosophy of the Obvious

The philosophy of the tiny, seemingly insignificant, yellow, transparent Lego suggests that while big philosophical ideas and profound psychological thoughts often lead to big accolades, the philosophy of the obvious states that those advancements may not have been possible without the “Well, Duh!” or “I can’t believe you didn’t know that!” ideas that litter philosophy.

We can’t believe we didn’t know these ideas either, so we compensate by convincing ourselves that we knew them all along, and we make such a clever presentation that not only do we convince ourselves we always knew this, we can’t remember ever thinking otherwise. Yet, we lived a chunk of our lives without knowing anything about the tiny bricks in our foundation, and our mind somehow adjusted to those deficiencies.

How often do we subconsciously adjust to limitations or deficiencies? To answer that question, we ask ourselves another question, how many of us didn’t know we were colorblind, until our eighth grade science teacher instructed us to complete her colorblind test? Our eighth grade teacher gave us images and asked us to whisper to her what colors existed in the photo, and some of us failed it. Some of us learned we were incapable of properly distinguishing the color red for example, and we adjusted to that new reality going forward. We all talked about this test later and Pat Murray informed us that he failed the red portion of the test. Prior to that test, he admitted, he didn’t know he was colorblind. I heard him say this, but the full import of it didn’t register initially. As I gnawed on what this test revealed, I could not maintain a polite, sensitive stance.

“You had no idea that you were colorblind until today?” I asked. He answered that question and the string of questions that followed. He grew defensive the more I questioned him, but he did not grow angry. I don’t know if he thought I was making fun of him in some way, but I wasn’t. I was stunned that he had no idea he was color-blind for fourteen years prior to that day. My questions alluded to the idea that if I just learned, as Pat had, that I had been unable to distinguish red for fourteen years, it would rock my world. “Now that you know you’re colorblind, do you think back on all the adjustments you’ve made through the years?” How often did he adjust to his inability to distinguish red for fourteen years without knowing he was adjusting? What kind of adaptations did he make, in his daily life, to compensate for something about himself that he didn’t know. How many times did he leave his bedroom with mismatching colors on, only to have his mom say, “Um, no, you are not wearing that today, Pat, it doesn’t match.” How many times was he surprised? How many times did he say, “I thought it did.” Were there so many arguments on this topic that he just learned to concede, or did he always concede? We might say Pat figured he was just a dumb kid who didn’t know any better, and his mom always forced him to check with her before going out, but how did the mom not know? Did she just think he was a dumb kid who didn’t know any better? I know Pat had, at least, two brothers. Did she have to do the same with them, was there a pattern with her sons on this topic, or was Pat an aberration in the family? Either way, she probably shouldve noticed something. On that note, how long do some suffer through school before discovering that they suffer from some level of dyslexia? As one who was fortunate to have never suffered such deficiencies, I think it might find it earth shattering to learn such things after suffering in the dark for so long.  

The mind-blowing reactions I’ve witnessed from people like Pat is that they don’t have much of a reaction. Our instant assessment must be that the reason they act blasé about it, or attempt to downplay the news is to avoid any teasing or condemnation. I can tell you that with Pat, and the others I later met, who experienced what I would consider mind-altering information is a quiet and unassuming acceptance. They treat it like a person might when finding out they’re one of those who can’t roll their tongues.

“It makes sense now that the reason I was having trouble reading,” they say, “or the reason I couldn’t match my clothes well … was based of a deficiency.” I would’ve been so flabbergasted by the findings that I would’ve asked for a retake. I would’ve considered the tests flawed, but my personal and anecdotal experiences with sufferers is that they  don’t think about all the struggles they’ve endured, and they don’t think about how learning the diagnosis would’ve made their lives easier if they learned it earlier. They don’t consider the information impossible, flawed, or earth shattering, they just move onto the next phase of life that involves them approaching such matters with the diagnosis in mind.

How many tiny adjustments did we make prior to discovering the philosophical equivalent of the tiny, seemingly insignificant, yellow, transparent block? How many things do we now view in hindsight thinking if I just knew that sooner, I could’ve saved myself a lot of heartache and headaches? How are we going to use this information going forward? Most of us just adjust, adapt, and move on. “Nothing to see here folks, just a fella doing what he does.”

Regardless how we arrive at this place, or exit it, we gradually move to the philosophy of the obvious. It can take a while to uncover what we’re trying to write about in an article, on a website, but some of us uncovered our whole modus operandi (M.O.), or our raison de’etre (our purpose) while trying to do something else, something as relatively trivial as cobbling a bunch of Legos together. This otherwise trivial experience in my life proved a humbling and illuminating experience, and it changed the manner in which we think about such matters.  

We all have these moments that some call epiphanies, and others call “Holy Crud!” moments, that change the way we approach situations, philosophical conundrums, and life in general. These moments don’t move most people, as they illustrate what an adaptive species we are, regardless the circumstances. Some of us, perhaps those of us who can be too introspective at times, can easily be shocked by a unique approach to a common dilemma, a fascinating outlook on life we never considered before, and people who just think different.

We’ve catalogued the weird individuals we’ve met in life, but where we started cataloguing these weird people, and their strange ideas, for immediate entertainment. The more we wrote on the topic, the less rewarding that theme became on every other level. There were too many tiny adjustments to log here, but suffice it to say that we went from weird for the sake of being weird to understanding that some people genuinely think so different from some of us that the greater question is why. To make such a progressions, we initially considered it natural to move to large philosophical concepts and profound philosophical constructs, but as the philosophy of the tiny, seemingly insignificant, yellow, transparent Lego taught us, some of the times these progressions require us to move downscale to the tiny, little nuggets found in the philosophy of the obvious.  

Presumptuous Qualifiers


“If we want to understand the totality of this philosopher’s character, we must know their flaws too,” he said, “because character matters”.

“Why are we questioning her personal character here? We’re talking about her philosophy.“

“She wasn’t kind to her husband. She stepped out on him, and she didn’t treat her children well, and she doesn’t agree with you on [some unrelated position].” 

If we planned on dating or marrying the philosopher, an exposé on her character might be vital. If the only thing we want from a philosopher is her philosophical road map for life, and we could use it to be a better spouse, parent, friend, and person, why does anything else matter? If a couple bullet points from her personal life sways us to question the otherwise useful tenets of her philosophy, then we’re probably do it wrong. 

Those who tells us about her personal flaws want us to dismiss her philosophy, but what if she wrote some brilliant philosophical nuggets that either broke the complex down to simple, understandable nuggets, or she provided some insight into the human condition that was so brilliant we cannot shake it. What if she wrote something that changed how we view a substantial matter in our life? How often has anyone, philosopher or otherwise, achieved that? If we considered those nuggets brilliant, and we could use them to make our life a little better, shouldn’t that be the end of the conversation?

“What if she disagrees with you on [some unrelated position]?” Detractors think that if they can trip us up on some unrelated position, we might dismiss the entire cannon of her philosophical beliefs. Wrongo Bongo! We do not have a litmus test on philosophers. We are only concerned with the information we think we can use. 

Unless detractors are able to disprove her theories, I don’t care to read anything they write about her. The detractors can even provide substantial proof that she was a hypocrite in that she didn’t personally follow any of her beliefs, and it won’t matter to me. I’m only concerned with how I can apply her principles to my life. If she decided to violate those principles, that’s on her.

Some detractors don’t even bother trying to refute the message of a philosopher anymore. They just go straight to character assassination. I listened to it, and I factored it into the equation at one time, but they’ve fired this cannon so many times, and in so many ways, that they’ve rendered all cannon fire meaningless. If the detractor was able to hold their fire and only take out certain characters, we might consider their charges. As it stands, everyone is awful, and if everyone is awful, no one is. They give weight to the cliche all humans are flawed.   

Prove or disprove the message, I say, and do it so well that you can convince me that it’s a quality rebuttal. Her philosophical nuggets may prove so influential in my life that even a substantial refutation of her philosophy might not sway me, but I will at least appreciate the elements of their approach.

Assassinating the character of the messenger approach might prove more effective if her followers engaged in some form of celebrity worship. I think detractors believe we idolize the messenger in the manner they worship their celebrities. They write scathing pieces about her personal life. They explain how that information serves to undermine everything she taught. They seek to expose some personal flaws about her to taint her message. Some of us don’t care. We only seek the message. 

They also seek to insert a qualifier into everyone’s brain when someone discusses the brilliance of her philosophy. “She was brilliant, sure, but wasn’t she a (fill in the blank).” Who gives flying fig leaf? 

The progression of the qualifier has reached a point where we place so much emphasis on the faults of the messenger that their message gets lost. If I fell prey to such matters, I would consider this dilemma so confusing. “You mean we should do research on everyone who ever lived, and if they have a tickets for jaywalking we should dismiss them?” I say. “What if they could provide me some valuable insight into matters that otherwise trouble me? What if amid everything she wrote, she provided a nugget that directly applied to that troubling situation? Should I dismiss that nugget of information based on the fact that she was unkind to her children?”    

We obviously enjoy the messenger’s presentation more than others do or we wouldn’t be reading her books, but we never idolized her so much that if someone pointed out a relatively insignificant flaw, we’re going to trash all of her philosophical tenets. “If you thought I was that superficial, then you read me wrong.”

We might find her message informative, entertaining, or some combination of both, but the moment after she dies, the next messenger takes the baton. Dear detractors: It’s not about the messenger it’s the message.

If John Doe developed a brilliant technique on the general, agrarian practices of South Dakota, some detractors might attempt to have his technique dismissed by discussing what he wrote about the Peloponnesian Wars. In their perfect world, if John Doe wants people to take his unique and possibly helpful ideas on agrarian practices seriously, he is now required, personally and professionally, to inform his readers of his views on the Peloponnesian Wars. Why?

Why does anyone care that John Doe married four times, and that he wasn’t very nice to his kids? “Because character matters.” It does matter, in general, but it doesn’t make his ideas on South Dakota agriculture any less brilliant? Those who disagree with John Doe’s ideas, expose his philandering activities in the hope that no one will follow him. If we say that we’re going to follow Doe’s ideas, and someone says, “Are you sure you want to do that? You know he cheated on his second wife don’t you?” Yes, I know all that, but I don’t plan on dating him, marrying him, or having any personal relationships with him. I just think he has great ideas, and I prefer to listen to anyone who has great ideas. “They work,” we say. “Try them.”  

If we haven’t had military service, we cannot comment on anything involving the military without thoroughly informing the public of that qualifier. If we haven’t reared a child, we cannot have a philosophy on raising kids. We must cede the point that if someone poses an idea on agrarian practices in South Dakota without ever stepping foot in the state that person might not know enough to comment, but we shouldn’t dismiss them outright. If their outside-the-box ideas work that’s the end of the conversation. We might need some qualifiers to make informed decisions, but too many people dismiss otherwise great ideas based on a messenger’s personal resume.

If we know nothing about the qualifiers they introduce, we cower. “I didn’t know that,” we say. Okay, now that we do, what are we going to do about it? Digest the information, take the qualifier out, and put it back into the philosophy. Does it make a difference? Does that philosophical nugget still work for us, personally? Did it enrich our life all the way up to the point that we found out that our favorite philosopher was a (fill in the blank)? If so, continue to use that nugget for all that it’s worth. So, the emperor has no clothes now, was she that enjoyable to look at with her clothes on? If we idolized her prior to learning that bit of information, then we were doing it wrong. Drop the superficial idolatry. It doesn’t fit you anymore. Seek substance.   

Yesterday I learned … II


1) Yesterday, I learned that some love to hug, and they hug so long that it starts to get weird. We can feel the message they want to convey. We know that they want to tell us that they’re fond of us, that they miss us, and that they want to reignite, even for just a minute, the bond we once had. In the midst of moment, trying to create a moment, we overdo it. ‘Why are we still doing this?’ we ask, and they’re probably asking themselves the same question. How do we end this? Is he going to end this, or should I? ‘Is this becoming more meaningful to them, or did they lose themselves in the moment? Would it be impolite if I started patting their shoulder here to signify that this is over for me? Why are we still hugging? They didn’t fall asleep did they?’

Today, I learned that a hug is not just a hug. For a greater portion of my life, the hug was largely indigenous to the female gender. We knew males who hugged. We called them “huggers”, as in, “Watch out for that one, he’s a hugger.” At some point, a shift began to happen. Suddenly, men were hugging one other to say hello, to celebrate their favorite team’s touchdown, or to say goodbye. No one knows when this shift started, but I blame the NBA. We teenagers could distance ourselves and mock the huggers we knew, but NBA stars were the essence of cool in the late 80’s-early 90’s. When they hugged, it took an arrow out of our quiver. For these NBA players, a hug was nothing more than a physical form of saying hello. It was a step above a wave or a handshake, but to us, it was a deep and meaningful physical embrace. We didn’t have anything deep and meaningful to convey to our friends. Others did, and they appreciated the NBA influence. They took these “hello” hugs to another level.

“We’re cousins,” huggers would say. “Cousins don’t shake hands. Cousins hug. Get in here bro.” Cousins love each other, they’re family, and some of them want to punctuate that love with a hug, but what’s the definition of love? I love my wife, my child, and my dog, but I also love a juicy, medium rare ribeye, a cold beer, and most of the great David Bowie songs. Loving a cousin is all about hoping they’re doing well in life, that they’re happy and healthy, and the hope that nothing bad ever happens to them. It’s not hug love though. Some of them embrace us when it hasn’t been that long since our last hug. Their hugs are deep and meaningful, and they thwart our attempts to break free. Some hugs bordered on combative. “I think the world of you bra.” We non-emotional, non-huggers learned to adapt to the breed that has to hug, but we never fully embraced it, and they can feel it in our hug. When they finally allow us out of the embrace, we have to look at them and talk to them. What do we say? We have to say something to justify that embrace. We’re blushing because we’re embarrassed. It’s not our fault, though, they made it weird. They later adapt to our adaptation. “All right, I won’t hug ya’,” they say, and they stop, and we sigh in relief, until we were the only ones they won’t hug. We never wanted back in, but we recognized the strange way abstinence makes the heart grow fonder.

2) Yesterday I learned that “a little after three” can mean 3:23. In what world is 3:23 a little after three? When I hear a little after three, I think 3:01-3:10. Anything after that should be a little more vague, such as “after three”. The next time block, the 3:23 time block, should list at “around three-thirty”. Today, I learned that we become more aware of time constraints and the relative definition of time blocks when a six-year-old is tugging at our sleeve.    

3) Yesterday, I learned that pop culture defines deviancy upward by defining any actions a criminal uses to evade law enforcement as those of a criminal mastermind. True crime authors characterize actions such as wiping fingerprints off door handles as brilliant. When a criminal puts some thought into their crime, perhaps it’s worth some sort of notation when compared to typical impulsive acts, but I’m not sure if I would call them brilliant criminal masterminds. If we take a step back from our desire to view them as brilliant, we might see that their methods are relatively mundane, based on information available to anyone with a TV and access to the internet.

Today, I learned that criminals don’t want to get caught. They want to be free, and they want to be free to continue to hurt, maim, and kill as many people as they can. The Unabomber, for example, enjoyed the characterization of a secluded genius with a cause, but court documents of his trial reveal that he was “often unconcerned” with his targets. They reveal that he was meticulous about the construction of his bombs, and he went to great lengths to avoid capture, but he didn’t really care who the victim was as long as he maimed or killed someone. He basically wanted to shower in whatever rained down upon him in his elaborate fireworks show, and for that we call him a criminal mastermind.    

4) Yesterday, I learned that criminal masterminds enjoy have a cause to justify their actions. They might not be able to justify their actions to anyone but themselves, but they do seek the satisfaction a cause provides. No self-respecting criminal mastermind would say that they did it, because they enjoy hurting, maiming, and killing people. That would diminish their value, their self-esteem, and their historic notoriety.

Today I learned that criminal psychologists say that we can learn more from their initial crime than those that follow, because impulses drive the initial crime. If this is true, we find that most criminal masterminds are petty people who resolve internal and external, disputes in a violent manner. They also have a bloodlust, and as this bloodlust escalates so does the need for a cause, until they slap a sticker on their actions to satisfy those questions we have about their motive, or why they did it. It strikes me that everything these criminal masterminds say is window dressing to conceal their simple, primal bloodlust. They want to put a cause on it, because we want the cause. It wouldn’t be very satisfying, or entertaining, if a mass murderer, or serial killer said, “I just had some basic psychological, primal need to hear people scream.” No matter how many causes we assign to people hurting people, the simple truth is that some of us enjoy hurting people, and the rest of us enjoy reading and watching everything we can about it.

5) Yesterday, I learned that bad boys fascinate all of us. The only reason it’s noteworthy that bad boys fascinate women is that it goes against stereotype. Some of us want to know more about them than otherwise peaceful, normal individuals who accomplish great things. On a corresponding scale, too many of us want to know about the minutiae of the Unabomber’s actions, the motivations, and the aftermath of his terror, and too few of us, by comparison, are as fascinated by the actions and motivations behind Leonardo da Vinci’s artistic output. We label them both brilliant in their own, decidedly different ways, but the Unabomber fascinates us more.

Today, I learned that I’m no different. Most of the people who fascinated me in my youth had violent tendencies. Some of my friends in high school, and some of my parents’ friends had violent tendencies on a much lower scale of course, but they fascinated me. I found their ways hilarious and engaging. Is this human nature, or do some elements of our culture promulgate this mindset? Most of our favorite critically acclaimed movies have something to do with some low life committing violent acts. When someone found out that I listed the simple, feel good movie Forrest Gump among my favorite movies, they asked, “Why?” with a look of disdain. When I told her that I thought it was a great story, that didn’t help my cause. When I told her all of the others I had on my list that mollified her, but she still couldn’t understand why I would list a feel good movie like Gump among them. Today, I learned that the fascination with violence is universal and cool. 

6) Yesterday, I learned that I’m no longer interested in writing about politics.

Today, I realized that I am far more interested in the psychology behind why every day citizens decide to become so political that they’re willing to create a divide between those who think like them and those who don’t.

7) Yesterday, I learned that psychologists state that we have a “God spot” in our brain.

Today, I realized that this spot is inherently sensitive to the belief in something, if the rational brain accepts the rationale for doing so. This view suggests that the brain needs belief in a manner similar to the stomach needing food. We seek explanations and answers to that which surround us. Some of us find our answers in God and religion and others believe answers lie in a more secular philosophy, and the politicians who align themselves with our philosophy. They seek a passionate pursuit of all things political, until it becomes their passion, because they need something to believe in.   

8) Yesterday, I learned that there were as many differing opinions about Calvin Coolidge, in his day, as there are our current presidents.

Today, I realized that no one cares about the opinions opinion makers had 100 years ago, and few will care about what our current opinion makers write 100 years from now. Some of those writers passionately disagreed with some of Coolidge’s successes, and history exposed some of their ideas as foolish. The historical perspective also makes those who passionately agreed with Coolidge seem boring and redundant. Once a truth emerges, in other words, it doesn’t matter what an opinion maker thought of the legislation at the time. Most opinion writers are less concerned with whether legislation proves effective or not, and more concerned with whether their philosophical views win out. In one hundred years, few will remember if our political, philosophical, or cultural views were correct or not, and even fewer will care. Yet, some of us believe in politics, because politics gives us something to believe in.

9) Yesterday, I learned that Tim Cook is an incredible, conventional CEO of Apple. Former Apple CEO, Steve Jobs, was the company’s incredible, unconventional leader, and he helped build the company from scratch. Steve Jobs was a brilliant orator, a showman, a marketer, and a great motivator of talent. If we went to an It’s a Wonderful Life timeline, in which Steve Jobs never existed, Apple wouldn’t exist. I had a 200-word list of superlatives describing Steve Jobs, but I decided to delete it, because it didn’t add any new information we know about the man and what he did. I decided to leave it at those two sentences. Better, superlative descriptions of the man, and what he did, are all over the internet. Walter Isaacson’s book might be the best of them. Steve Jobs and Steve Wozniak created and oversaw a team of talent that created the most innovative company of our most innovative era of America, but Tim Cook has proven to be an incredible steward of that technology. If we flipped the timeline around, and Tim Cook was the first CEO, Apple wouldn’t be the innovator it is today, but I wonder if the less conventional and more mercurial measures Jobs employed would translate to the same consistent levels of growth of Apple we see today under Cook.    

10) Yesterday, I learned that Apple’s stock was ready to fall. Anyone who reads independent analyses from stock market analysts thinks that not only is the smartphone market capped out, but Apple’s position atop this industry is also nearing an end. Reading through some of the analysis of Apple’s projections for their various quarterly reports through the years, we arrive at some common themes. “There’s no way the iPhone (insert number here) can deliver on the projected sales figures Apple is promising,” they write. “Everyone who wants an iPhone already owns one, and numbers show they’re not going to upgrade. Those who don’t want an iPhone are loyal to another brand. The market is saturated, and Apple’s reign is about to end.” Today, I learned these analysts began making such predictions years after Apple began controlling the market between 2008 and 2012. Some of the times they were right, in the sense that Apple missed some quarterly projections, but most of the time they were wrong. Some think that there might be an anti-Apple bias, and there might be, but I think it’s human nature to cheer on the little guy and despise the big guy. I also think analysts/writers want us to read their articles, and the best way they’ve found to do so is to feed into our love of doom and gloom. These stories have a natural appeal to anyone who owns Apple products, Apple shareholders, and everyone else in between, because we love the prospect of the leaning tower. Apple will fall too, for what goes up must come down, particularly in the stock market, but the question of when should apply here. After it falls, one of the doomsayers will say, “I’ve been predicting this would happen for years.”

“Fair enough, but how many times did you make this prediction? How many times were you wrong? How many times did a reader act on your assessment and miss some gains? Nobody asks the doomsayer analysts these questions, because most of us don’t call doomsayers out when they’re wrong. The answer to this question was that on 2/3/2010, Apple stock closed at 28.60 a share, adjusted for dividends and stock splits, per Yahoo Finance. If one of the doomsayer analyst’s customers purchased 35 shares for a total investment of $1,001.00 that investment would be worth $11,170.60 on 2/4/2020. Anyone who invests in the stock market relies on expert analysis to know when to buy and when to sell. We consider the positive assessments and the negative, and some of the times, it takes an iron stomach to read the negative and ignore it. These negative stock analysts had all the information the others had, and yet they consistently predicted Apple would fall, because they knew a negative headline would generate a lot more hits than a positive one.

In our scenario, Apple experiences a significant fall in stock price, and the analyst finally proved prophetic. How many times were they wrong in the interim? It doesn’t matter, because a doomsayer need only be right once, for they can then become the subject of email blasts that state, “The man who correctly predicted Apple’s downfall, now predicts the fall of another behemoth.” The penalties for incorrectly predicting doom and gloom are far less severe than incorrectly predicting good times ahead. The former doesn’t cost you anything except potential gains, which most people inherently blame on themselves, regardless what anyone says. There’s the key, the nut of it all, an analyst can predict doom and gloom all day long, and no one will blame them for trying to warn us, but a positive analysis that is incorrect could cost us money.

The prospect of investing our hard-earned money in something as mercurial as the stock market is frightening. We’ve all heard tales of the various crashes that occur, and we know it will occur again. Most of us need Sherpas to guide us through this dangerous, dark, and wild terrain, and most of them are quite knowledgeable and capable. There are a few who will tell you that it’s so dangerous that you should get out now, and some might even tell us that it’s so dangerous that we shouldn’t even consider making the journey. Those with an iron stomach will tell us that we can get rich working for money, but we can get filthy, stinking rich when our money is working for us.